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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Management and Business Review JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Journal of Emerging Business Management and Entrepreneurship Studies NHI Hospitality International Journal

Hidayati, Aprihatiningrum

Unknown Affiliation

Author-ID : 1464977

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 11 Documents Claim Missing Document

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Rancangan Strategi Media Sosial PT XYZ pada Tahun 2021 Adinugroho, Antonius Denny; Hidayati, Aprihatiningrum
Journal of Management and Business Review Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i2.293

PT XYZ is a low-cost airline or low-cost airline, which is actively engaged in developing the company's digital presence to increase transaction rates and assess relationships with relevant and trusted consumers. Recently, the aviation industry has faced tough challenges, especially the Covid-19 pandemic that has hit the world. Indonesian airline companies have long been active in building their digital presence to become market leaders, these airlines can use social media; Instagram, Facebook and Twitter. This research hopes to help PT XYZ increase its competitive advantage by analyzing the 3C method, namely Customer, Competitor, and Company analysis. The data obtained for the research is the result of survey data from apprenticeship reports, internet observations (netnography), and study report documents. With the data that has been obtained, a SWOT analysis is then carried out to find weaknesses, opportunities, and threats that the company could have. The results are then used to plan with the TOWS Matrix to produce several social media designs that can be implemented by PT XYZ. The resulting strategic design to increase corporate transactions are; (1) photo contest, (2) story contest, (3) open channels on Whatsapp social media (4) use Instagram Shops, and (5) collaborate with content creators on the Youtube platform. The strategic design undertaken is expected to increase consumer transactions in the B2C market.

Strategi Bisnis Kewirausahaan Sosial ABC Periode 2021-2023 Hastono, Diatrhi; Hidayati, Aprihatiningrum
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 1 No. 1 (2021): Journal of Emerging Business Management and Entrepreneurship Studies
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

ABC is a social enterprise that gives training and coaching for business and management also provide mentoring for orphans to start their own business and acting as the linkage between the market and the orphans’ products. Hence, ABC needs a platform such as marketplace by 2023. To achieve this target, ABC has to build business and functional strategies to make the target comes true. ABC does external analysis by using PESTEL, Porter’s Five Forces, Competitor Profile Matrix, and Decision-Making Process. The internal analysis held by using 7S McKinsey. ABC also analyze any impact and map the stakeholder priority. Based on all the analysis, the business strategy for 2021 to 2023 was built and named as Strategi BANGUN. For 2021, ABC has to confirm its curriculum and the marketplace concept. In the next year, ABC has to build its management system and gain some external fundings. By the end of 2023, ABC has to launch its own marketplace. These strategies need be supported by the functional strategies to be achieved. If all the business strategies could be achieved, then ABC’s target to have its own marketplace by 2023 will be fulfilled.

Rancangan Strategi Bisnis PT.Pel Berlian Pulau Mandangin Tahun 2021 – 2023 : Indonesia Rohman, Abdur Rohman; Hidayati, Aprihatiningrum
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 1 No. 1 (2021): Journal of Emerging Business Management and Entrepreneurship Studies
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

This thesis discusses about the business strategy design 2021 - 2023 period. The formulation of business strategy is carried out by conducting an external analysis, in order to obtain opportunities and threats that can affect the shipping industry, then formulate the strengths and weaknesses of PT. BPM, then performs the formulation of alternative strategies using internal and external analysis (IE) and the TOWS Matrix. And in order to obtain several alternative strategic options. The last step is choosing a strategy using the Quantitative Strategic Planning Matrix (QSPM). QSPM analysis shows that the selected strategy for the 2021 - 2023 period is a product development and planning business implementation of the chosen strategy.

Strategi Pemasaran RR Outdoor Purworejo Periode 2021-2022 Susbiyanto, Rahmat; Hidayati, Aprihatiningrum
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 1 No. 2 (2021): Journal of Emerging Business Management and Entrepreneurship Studies
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

RR Outdoor Purworejo, as a commercial company engaged in outdoor equipment rental services to take advantage of the existing potential, must be very intense in paying attention to the promotion side of the company. So the researchers conducted this research with the aim of formulating the marketing strategy of the RR Outdoor Purworejo company for the period 2021-2022. This study uses a 3c analysis approach which includes: customers, companies, and competitors by using a quantitative, qualitative research approach with survey methods that include questionnaire research instruments and interviews with <50 respondents involved. The results of this study directed RR Outdoor Purworejo to formulate its marketing strategy for the period 2021-2022, namely the Tour Guide promo program for fun camping, open trips, and private trips.

Marketing Strategy Improvement to Acquire Walk-In-Guest and Increasing Online Presence of an Airport Lounge Hartono, Anggia Fadhilah; Hidayati, Aprihatiningrum
NHI HOSPITALITY INTERNATIONAL JOURNAL Volume 1 No 2 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/nhij.v1i2.1303

Purpose of the study: This paper aims to understand various internal and external environmental marketing factors of Concordia Lounge Denpasar International in order to develop a marketing strategy that can increase the number of walk-in guest customers. Design/methodology: The research conducted is descriptive qualitative research which aims to describe and understand a phenomenon or situation in depth. The research was conducted using primary and secondary data obtained through document analysis, interviews, and observation. Findings: There are two gaps in the company's expectations and perceptions of the Concordia Lounge brand image, namely the perception of consumers who consider Concordia Lounge as an all-you-can-eat dining place compared to a waiting room and consumer perceptions stating that Concordia Lounge is no different from other lounges. Moreover, this study also found nine key success factors for marketing the Airport Lounge Research limitations/Implications: The limitation of this research is the design of a marketing strategy for Concordia Lounge Denpasar International and its B2C segmentation (walk-in guest). This research has the role of analyzing internal and external conditions that occur, and then a marketing strategy plan will be formulated with a focus on segmenting, targeting, positioning, and marketing mix. Novelty/Originality of the study: This research was conducted to develop an effective marketing strategy for Concordia Lounge Denpasar International that can help the management to determine and develop strategic steps in solving problems that exist in the company and can assist the company in improving its performance in the future.

SUCCESSOR-RELATED FACTORS OF EFFECTIVE INTRA-FAMILY SUCCESSION: AN INTERPRETATIVE PHENOMENOLOGICAL ANALYSIS Hidayati, Aprihatiningrum; Soehadi, Agus W.; Hermawan, Aji; Hartoyo, Hartoyo
Jurnal Aplikasi Manajemen Vol. 17 No. 4 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.04.08

Successor-related factors are among the most discussed topic in family firm succession. The purpose of this study is to explore successor-related factors associated with effective intra-family succession among successors. A total of 10 individuals participated in the study. Using interpretative phenomenological analysis (IPA), four themes emerged from participants' personal statements and experiences: 1) autonomous motivation to take over family firm; 2) intense relationship between predecessor and successor; 3) personality traits; and 4) shared vision. The findings indicate that autonomous motivation to take over the family firm leads to effective intra-family succession since successor's passion aligns with family firms' needs. The intense relationship between predecessor and successor leads to effective intra-family succession in a way an open communication does exist. The smooth transfer of shared vision from predecessor to successor leads to effective intra-family succession. The interesting finding is younger successor differs from elderly successors in perceiving shared vision. Younger successors emphasize on individual motives, while elder successors emphasize on social motives. This work provides deeper insight related to successor-related factors, which leads to effective intra-family succession. In the future, it will be important to explore the potential use of a generational cohort concept in exploring successor-related factor in intra-family succession.

Peningkatan Daya Saing Bank Sampah melalui Inovasi Produk dan Pemasaran Digital Berkelanjutan Hidayati, Aprihatiningrum; Rofi, M. Akhsanur
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 8 No 1 (2025): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/perwira.8.1.6-20

This study aims to enhance the capacity and competitiveness of urban waste banks through product innovation and sustainable digital marketing, incorporating a social entrepreneurship approach. The intervention, involving two waste bank partners in Jakarta—Bank Sampah Puspa Cindra Kana and Bank Sampah Gunung Emas—included training on product design using plastic waste, digital marketing strategies, and fostering an entrepreneurial mindset for sustainable business management. Results show significant improvements in partners' ability to produce high-value recycled products, such as recycle boards, and expand markets through social media and e-commerce. Post-training analysis revealed a notable increase in sales and competitiveness, along with a stronger entrepreneurial understanding. The program’s implications include strengthening the social entrepreneurship capacity of the partners, enabling them to manage the business independently, sustainably, and innovatively. In conclusion, the training program positively impacted waste bank sustainability and community welfare, while empowering waste banks as social entrepreneurs in urban settings.

Learning-Outcomes Factors of Circular Business Model-Training for Waste-Bank Managers Hidayati, Aprihatiningrum; Andianto Widjaja; Kountur, Ronny; Joni Phangestu
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.759

Background: Waste banks and reduce-reuse-recycle (3R) waste management sites are critical to addressing growing waste problems, but many face challenges in developing effective business models. Training in circular business models is crucial to empower waste bank managers for sustainable and profitable operations.Purpose: This study aims to assess the learning outcomes of circular business model training for waste banks and 3R waste management sites, focusing on competencies that can enhance waste management practices.Design/Methodology/Approach: A two-stage research design was employed. The first stage involved qualitative in-depth interviews with 19 participants, analyzed using content analysis. The second stage applied findings from the qualitative phase to design data collection instruments for a quantitative study, which included a survey of 39 managers. The quantitative data were analyzed through Exploratory Factor Analysis (EFA) using SPSS v26.Findings/Results: Seven critical learning outcomes were identified: planning, leadership, finance, self-efficacy, entrepreneurship, information sharing, and marketing. These factors represent essential competencies for the successful implementation of circular business models. Notably, self-efficacy emerged as a novel factor, emphasizing the psychological readiness of participants.Conclusion: The identified factors are key for successful circular business model adoption in waste management. Incorporating them into training programs can enhance waste bank and 3R site operations, leading to greater sustainability and profitability.Originality/Value: This research contributes new insights into the competencies required for circular business model training in waste management, particularly the role of self-efficacy in fostering successful outcomes. Keywords: circular business model, exploratory factor analysis, learning outcomes, training, waste banks

INDONESIAN CONSUMER PREFERENCES IN SELECTING MASSIVE OPEN ONLINE COURSES (MOOCS): A CONJOINT ANALYSIS STUDY Putri, Nanda Alifia; Hidayati, Aprihatiningrum
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 11, No 1 (2025): Vol 11, No. 1 (2025)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v11i1.10838

ABSTRACTThis paper attempts to measure and analyze consumer preferences when deciding to use massive open online courses (MOOCs). The research examines the challenges faced by Indonesian EdTech companies, particularly MOOCs, in offering diverse training sessions without considering the quality, substance, and efficiency of students' learning. This study employs descriptive quantitative research with a conjoint analysis approach to examine five key attributes: learning methods, teaching staff, prices, educational topics, and supporting services. The population is all Indonesian people aged 15–34, who are the target market of online course service providers. A total of 436 respondents were gathered by distributing online surveys. This study presents findings about the utility value and importance of the factors that influence consumer preferences. These findings reveal that price and topic are the primary factors influencing consumer preferences for online courses. It also shows the kinds of combinations of services and features that customers perceive to be important. This study contributes to the field of marketing, especially consumer preferences.ABSTRAKPenelitian ini bertujuan untuk mengukur dan menganalisis preferensi konsumen dalam menggunakan massive open online courses (MOOCs). Penelitian ini mengkaji tantangan yang dihadapi oleh perusahaan EdTech Indonesia, khususnya MOOCs, dalam menawarkan berbagai sesi pelatihan tanpa mempertimbangkan kualitas, substansi, dan efisiensi pembelajaran siswa. Studi ini menggunakan penelitian deskriptif kuantitatif dengan pendekatan analisis conjoint untuk meneliti lima atribut utama: metode pembelajaran, pengajar, harga, topik pendidikan, dan layanan pendukung. Populasi penelitian adalah masyarakat Indonesia berusia 15–34 tahun, yang merupakan target pasar penyedia layanan kursus online. Sebanyak 436 responden dikumpulkan melalui survei online. Hasil penelitian menunjukkan nilai utilitas dan pentingnya faktor-faktor yang memengaruhi preferensi konsumen. Temuan ini mengungkapkan bahwa harga dan topik merupakan faktor utama yang memengaruhi preferensi konsumen dalam memilih kursus online. Selain itu, penelitian ini menunjukkan kombinasi layanan dan fitur yang dianggap penting oleh pelanggan. Penelitian ini berkontribusi pada bidang pemasaran, khususnya preferensi konsumen.

KUALITAS PROGRAM DAN RELIABILITY SEBAGAI KUNCI KEPUASAN DAN LOYALITAS PELANGGAN MEDIA TELEVISI Azizah, Maram; Aryani, Budi; Hidayati, Aprihatiningrum
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 10, No 2 (2024): Vol 10, No. 2 (2024)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v10i2.10462

ABSTRAK Penelitian ini bertujuan untuk menginvestigasi pengaruh reliability dan kualitas program televisi terhadap kepuasan dan loyalitas pemirsa di Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan survei yang melibatkan populasi pemirsa saluran televisi nasional di Indonesia, dengan sampel sebanyak 384 responden. Data dianalisis menggunakan path analysis untuk menguji hubungan langsung dan tidak langsung antar variabel. Hasil penelitian menunjukkan bahwa secara langsung, reliability dan kualitas program berpengaruh signifikan terhadap kepuasan dan loyalitas pemirsa. Selain itu, secara tidak langsung reliability dan kualitas program berpengaruh signifikan terhadap loyalitas melalui kepuasan. Implikasi praktis penelitian ini adalah pentingnya meningkatkan reliability yang mencakup daya pancar dan pola acara, serta kualitas program yang mencakup keragaman, fleksibilitas, dan daya tarik program untuk meningkatkan kepuasan dan loyalitas pemirsa. Temuan ini memberikan wawasan bagi pengelola media televisi dalam merancang strategi untuk meningkatkan kepuasan dan loyalitas pemirsa saluran media televisi di Indonesia. ABSTRACT This study aims to investigate the effect of the reliability and quality of television programs on viewer satisfaction and loyalty in Indonesia. This study uses a quantitative approach with a survey involving the population of national television channel viewers in Indonesia, with a sample of 384 respondents. Data were analyzed using path analysis to test the direct and indirect relationships between variables. The study's results indicate that, directly, reliability and program quality significantly affect viewer satisfaction and loyalty. In addition, indirectly, reliability and program quality significantly affect loyalty through satisfaction. The practical implications of this study are the importance of increasing reliability, which includes broadcast power and program patterns, as well as program quality, which provides for diversity, flexibility, and program appeal to increase viewer satisfaction and loyalty. These findings provide insight for television media managers in designing strategies to increase viewer satisfaction and loyalty of television media channels in Indonesia.

Co-Authors Adinugroho, Antonius Denny Agus Wijaya Soehadi Aji Hermawan Andianto Widjaja Aryani, Budi Azizah, Maram Hartono, Anggia Fadhilah Hartoyo Hartoyo Hastono, Diatrhi Joni Phangestu Putri, Nanda Alifia Rofi, M. Akhsanur Rohman, Abdur Rohman Ronny Kountur, Ronny Susbiyanto, Rahmat Vanny Danaswari, Kamelia

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