Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : International Journal of Artificial Intelligence Research

Information System Based On Attraction Of Travel Selfies And Intention To Visit Tourist Destinations In The Context Of A Study Of The Utilitarian And Hedonic Benefits Of Travel Selfies Ardyan, Elia; Wijaya, Oscarius Yudhi Ari
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i2.1035

Abstract

Creating an information system based on travel selfie appeal and intention to visit tourist destinations involves integrating utilitarian and hedonic aspects to enhance user experience. Combining utilitarian and hedonic features, the information system aims to enhance the overall travel experience, from trip planning to enjoying the destination, while leveraging the appeal of travel selfies to create a more engaging and personalised platform. This study investigates the impact of utilitarian and hedonic advantages on the attractiveness of travel selfies and the intention to travel. There are 420 respondents from generation Z. The analysis employed is structural equation modeling, with Amos version 26 utilized to process the data. The findings of this study demonstrate that the utilitarian and hedonic effects of trip selfies can enhance their appeal. The appeal of travel selfies is a significant aspect of attracting travelers to travel destinations. Other research shows that hedonic benefits are more likely to get people to visit a site than utilitarian benefits. There are several implications presented both managerially and theoretically