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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi INFOKUM International Journal of Applied Business and International Management
Natakoesoemah, Susilowati
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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PENYESUAIAN ROLE IDENTITY DALAM PERSPEKTIF IMAGINED INTERACTION (Studi Tentang Wanita Yang Ditinggal Mati Suami) Natakoesoemah, Susilowati
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 14, No 4 (2015)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v14i4.133

Abstract

The objective of this study is to understand the use of Imagined Interaction as coping to women who lost her husband. Moreover, this study try to understand the self efficacy after the lost of husband and comprehend the psy-chosocial aspects in order to adjust one womens role identity who left by her husband. This study used Honeycutt framework about imagined interaction, and as a supporting study, the author use symbolic interaction concepts. This is a qualitative research that uses post-positivist paradigm method. The data collection method used is in depth interview to 5 women who already lost her husband. Based on this study, identified imagined interaction activities in women who lost husband performed with significant other and devine other. While a role identity adjustment process was found 3 (three) categories are Realistic Adjustment, Moderate Adjustment, and Imagined Adjustment. In the adjustment process there are 3 (three) types of self-efficacy, namely :Acceptance Self-Efficacy: Sincere acceptance towards the lost of husband and optimist about the future; Negotiated Self-Efficacy: Sincere acceptance, however stay pessimist about the future; Imagined Self-Efficacy: Insincere acceptance, lack of confi-dence and very pessimist towards the future.
MARKETING COMMUNICATION STRATEGY TO INCREASE THE NUMBER OF VIEWERS THROUGH EXTENSION THE TARGET MARKET Rani, Cinthya Kusuma; Natakoesoemah, Susilowati
INFOKUM Vol. 10 No. 5 (2022): December, Computer and Communication
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/infokum.v10i5.1120

Abstract

The increase in the number of television stations, both national and local, from year to year followed by an increase in broadcast quality and quantity, is evidence of the development of television broadcasting media. Competition between television stations in Indonesia is not only in its function as a medium for delivering entertainment, but also in its function as a medium for delivering information or news. First established in 2015, CNN Indonesia is classified as a new media category and requires an extra strategy to introduce and attract viewers. At the beginning of its appearance, CNN Indonesia did not have as many viewers as it does now. The problem of the lack of number of viewers made CNN Indonesia implement a simulcast program strategy. This simulcast program is a means used to extension the number of CNN Indonesia's market to increase the number of viewers. With the big names of several media owned by Trans Media, several CNN Indonesia TV programs are broadcast on Trans TV, with this simulcast program strategy, the programs being watched on CNN Indonesia TV channel, they can also be watched on Trans TV. The target audience for news TV will certainly be different from other TV stations, such as entertainment TV. This study used a qualitative research approach with case study method using in-depth interviews three informant from CNN Indonessia TV and data from Research & Development Departement CNN Indonesia TV. This thesis uses media convergence theory, omnichannel marketing concept and target market expansion. The result of this research is, through the simulcast program, CNN Indonesia TV finally expands its target market by adding Trans TV viewers. This strategy has proven to be able to overcome the problems experienced by CNN Indonesia TV as a newcomer to get an increase in the number of viewers with simulcast programs on Trans TV. With the differences in characters between Trans TV viewers and CNN Indonesia TV, CNN Indonesia TV in the simulcast program must be modified and repackaged to match the content.
Shopping Experience of Indonesian Diaspora in Europe Related to Primark's Reputation and Customer Attitude towards Unethical and Unsustainable Business Practice Brands Tricahyaningtyas, Yulia; Livani, Ratu; Natakoesoemah, Susilowati
International Journal of Applied Business and International Management Vol 8, No 2 (2023): August 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i2.2180

Abstract

When Primark is alleged to be an unethical and unsustainable fashion brand after the accident in Bangladesh in 2013, we would like to know further about the public’s response as well as their attitude toward fast fashion brands selling cheap clothes, including Primark. With such a reputation, we also want to get a deeper yet broader range of understanding by conducting interview with our respondents who are Indonesian diaspora (who have been to Europe) and some European citizens. We asked them about their point of view and their experience in purchasing items both in fast fashion and sustainable fashion brands. The research method used is qualitative, with interviews as a data collection technique. The result showed that the reputation of Primark as a fast fashion brand as well as its accusation of unethical and unsustainable business practices, affect consumer behavior in purchasing fashion products. Brand reputation also has a strong connection between consumer attitude and buying decisions. Despite buying decisions with sustainable brands not yet done hugely by now, consumers have started to rethink shopping with fashion brands that practice business against the law and norms regarding society and the environment.
Co-Authors Livani, Ratu Rani, Cinthya Kusuma Yulia Tricahyaningtyas, Yulia