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All Journal Pedagogi: Jurnal Ilmu Pendidikan Visualita : Jurnal Online Desain Komunikasi Visual Barik
Kusumandyoko, Tri Cahyo
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Journal : Visualita : Jurnal Online Desain Komunikasi Visual

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REPRENTASI PERUNDUNGAN PADA VIDEO MUSIK BABYMETAL – IJIME, DAME, ZETTAI- ANALISIS SEMIOTIKA ROLAND BARTHES Kusumandyoko, Tri Cahyo
Visualita Jurnal Online Desain Komunikasi Visual Vol 10 No 1 (2021)
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2385.415 KB) | DOI: 10.34010/visualita.v10i1.5279

Abstract

ABSTRACT. Bullying is a negative action carried out by an individual or group that intentionally causes harm to others, which is carried out repeatedly. Indonesian people are increasingly carrying out bullying during this pandemic through electronic media. This is due to the high level of depression in Indonesian society during the pandemic, 64.8% (Sagita, 2020). The bullying eradication campaign has also been carried out by various groups, one of which is a metal musician from Japan, Babymetal. Babymetal has one single titled Ijime, Dame, Zettai; where the word “Ijime” literally means bullying, Babymetal advised its fans to unite and not bully others. The music video released on Babymetal's youtube channel caught the attention of many people and has been viewed 27 million times. This research was conducted to understand the message and meaning of the music video using Roland Barthes semiotic analysis. The analysis results are presented descriptively by researchers using qualitative methods with data analysis techniques using four stages of design review so that messages and meanings will be obtained the Indonesian people can understand that to eradicate bullying.. Keywords : Bullying, Music Video, Babymetal, Metal, Barthes, Semiotic.
Co-Authors Abbasy, Adha Dimas Rudy Absor, Muh Hasyid Dahren Dzul Adicandra, Christian Adiptia, Lorensio Deka Aghnia, Itmamatul Aji, Muhamad Rizki Alfathan, Fajar Alfian, Rezza Agus Alwan, Fakhruddin Aprillia, Virdyna Putri Arini, Yul Farida Wahyu Arrahim, Lukman Aruan, Josua Lovin Ats Tsabitah, Elma Rashida Audisa, Nandio Dhaniel Fanani, Muhammad Rizal Fathimatuzzahro, Nur Laili Fawwas, Denny Abdurrachman Harun, Septian Widyadiputra Ifandi, Ahmad Azrul Irawan, Nughrahani Putri Kurniawan, Rizki Agung Latif, Muhammad Afifuddin Ma'sum, Achmad Adil Martadi, Martadi Milenia, Faramadina Fitri Nabilah, Nadea Shofi Najih, Najih Nur Aini Nurfitriya, Alfi Nursabila, Risa Octavia, Paramaysella Yudha Oetomo, Renardi Rahadian Panegak, Muhammad Sulthon Pramudya, Setian Eka Prasetyo, Giri Dwi Putra, Mohammad Daffa Danendra Ramadhanti, Delima Putri Safina, Maura Sholihin, Muhammad Baqi Sinaga, Anatasya Caroline Nauli Trisakti Trisakti Umam, Muchammad Iqbal Ahsanal Viadiputra, Krisna Lesmana Wicaksono, Arnoldus Jofianto Adhi Winarno Winarno WIRATMOKO, CONDRO Wisesa, Sekar Jati