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All Journal The Asian Journal of Technology Management (AJTM)
Aldianto, Leo
School of Business and Management Institut Teknologi Bandung, Indonesia
Decision Sciences, Operations Research & Management

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Research and Development – Commercialization Bridge: A Refined Model Budi, Adi Asmariadi; Aldianto, Leo
The Asian Journal of Technology Management (AJTM) Vol 13, No 1 (2020)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2020.13.1.4

Abstract

Abstract. Research product commercialization becomes the problem in delivering research into commercialization. The objectives of this research are to understand research product commercialization, develop a framework, and generate a refined research product commercialization model. An in-depth interview method by purposive sampling was used to gather qualitative data. Interview transcriptions were analyzed through three steps networking processes. Those processes are proposed to generate a research product commercialization framework. The R&D flow and commercialization flow were developed based on that framework. A research product commercialization model was built through gaps and solutions arrangement on commercialization flow. Research and Development- Commercialization bridge (R&D-C Bridge) model was developed based on improved commercialization flow. R&D-C Institute, as an independent institute, runs that model. R&D-C institute also interconnecting stakeholders involved in the technology commercialization process that has already established on the technology park concept. While the Goldsmith and Stage-Gate commercialization model has un-clear tasks division and un-objective commercialization process, the R&D-C bridge model gives a research product commercialization flow through R&D-C institute as a stakeholder hub. It is where the R&D-C bridge model stands on its position. This research offers insights into developing a new research product commercialization model for science and technology park development.Keywords: A valley of death, commercialization constraints, commercialization model, research product, R&D-C bridge model
Co-Authors Budi, Adi Asmariadi