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Aqmarina, Damartera Tyan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Feasibility Study of Bu Nia's Traditional Herbal Drink Business in Depok City Aqmarina, Damartera Tyan; Turgarini, Dewi; Fajri, Ilham
Gastronomy Tourism Journal Vol 6, No 2 (2019)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (940.876 KB) | DOI: 10.17509/gastur.v6i2.22800

Abstract

Bu Nia’s traditional herbal drink is a micro home business industry which has a potential to be developed. To overcome many challenges and risks in the future, it needs to be based on a business feasibility study. The purpose of this research is to find out the description of. The purpose of this research is to find out an overview of the business activities of Bu Nia’s traditional herbal drink in terms of legal aspects, market and marketing aspects, technical and technological aspects, social economic aspects, management and organizational aspects, environmental impact analysis and financial aspects . The method used is descriptive analysis, data collection techniques are done by interviewing the business owner, observing  the business place, and documenting. Technical data analysis uses qualitative and quantitative mixed approach.
Co-Authors Dewi Turgarini  Ilham Fajri, Ilham