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All Journal Jurnal Ilmiah Ekonomi Islam International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Islamic Economics Lariba
Tobing, Iqbal Fahri
Univeritas Alwashliyah Medan
Religion Humanities Economics, Econometrics & Finance Energy Social Sciences Other

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The role of the agricultural sector in increasing economic growth from an Islamic economic perspective: A study in Deli Serdang Regency, North Sumatera Province, Indonesia Tobing, Iqbal Fahri; Batubara, Maryam; Yusrizal, Yusrizal
Journal of Islamic Economics Lariba Vol. 10 No. 2 (2024)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jielariba.vol10.iss2.art17

Abstract

IntroductionThe agricultural sector is vital for economic growth in agrarian regions, particularly in Indonesia. Despite its substantial contributions to employment, food security, and regional GDP, the sector faces systemic challenges, including limited technological adoption and inadequate infrastructure. Islamic economics, emphasizing equity, sustainability, and social welfare, offers a promising framework for addressing these challenges.ObjectivesThis study explores the role of the agricultural sector in promoting economic growth in Deli Serdang Regency, North Sumatra, from the perspective of Islamic economics. It aims to assess the impact of government interventions and the potential of Islamic financial instruments, such as zakat and waqf, in enhancing agricultural productivity and sustainability.MethodA qualitative descriptive approach incorporated field observations, semi-structured interviews, focus group discussions, and document analysis. Data were analyzed using interactive qualitative analysis to identify themes and patterns, supported by triangulation to ensure reliability.ResultsThe findings reveal that agriculture remains a cornerstone of economic stability in Deli Serdang, contributing significantly to employment and regional development. Government interventions, including subsidies, infrastructure investments, and training programs, have improved productivity but face challenges in equitable implementation. Islamic economic principles, particularly the use of zakat and waqf, offer transformative potential by addressing financial and ethical dimensions of agricultural development.ImplicationsThis study highlights the need for a synergistic approach that integrates Islamic economics with government policies to revitalize agriculture sustainably. The findings contribute to the discourse on ethical and inclusive economic development, offering practical insights for policymakers and stakeholders.Originality/NoveltyBy integrating Islamic economic principles into agricultural development analysis, this study provides a unique framework for addressing systemic challenges while promoting sustainability and inclusivity in agrarian economies.
Viral Marketing Pada Usaha Mikro Kecil Menengah (UMKM) Halal Faisal Hamdani Harahap; Iqbal Fahri Tobing; Muhammad Suhaimi; Maryam Batubara
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 1 (2023): JIEI : Vol.9, No.1, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i1.8503

Abstract

Viral is a term that is always associated with content on social media. Content that has gone viral often has a certain appeal which makes social media users like the activity of re-sharing/re-posting that content. The existence of this phenomenon has become a separate strategy in digital marketing, especially on social media, namely viral marketing. according to data from the Ministry of Cooperatives and UKM that there are still many UMKM actors, including Halal UMKM, who have not yet approached technology in their marketing, this can be seen from the percentage figure which has only reached 13% of UMKM adopting digital technology. This study aims to identify and describe viral marketing as a strategy in digital marketing through social media. This study uses a qualitative-descriptive research method with a literature study data collection method. The results of this study indicate that creative and innovative content is a component of viral marketing, thereby creating a culture of content sharing. On the other hand, the influencer/buzzer role also influences viral marketing as a digital marketing strategy. The phenomenon of the virality of content on social media has had a significant impact and is used as the latest strategy method for UMKM actors.
TRAINING ON IMPLEMENTATION OF DIRECT SELLING MARKET USING QRIS DIGITAL PAYMENT FOR STRAWBERRY FARMERS AND SELLERS IN BERASTAGI, KARO REGENCY, SUMATERA NORTH Jihan Hidayah Putri; Dewi Sundari Tanjung; Suriana; Winda Wardhani; Rodi Syafrizal; Iqbal Fahri Tobing
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 6 No. 2 (2026): July-October 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22234941

Abstract

Karo Regency, particularly Berastagi District, is one of the largest strawberry production centers in North Sumatra. To date, most strawberry farmers and sellers still rely on conventional sales systems through middlemen and cash transactions, resulting in relatively small profit margins and inefficient transaction processes. This community service activity aims to provide training on implementing a direct selling market (direct sales without intermediaries) combined with the use of the QRIS (Quick Response Code Indonesian Standard) digital payment system to strawberry farmers and sellers in Berastagi. The implementation method included a preliminary survey, focus group discussions (FGDs), theoretical and practical training, assistance with QRIS account registration, and an evaluation of the program's sustainability. The results showed that participants experienced an increased understanding of the concept of direct selling and the benefits of cashless payments, marked by the successful QRIS registration by most participants and increased buyer confidence, especially tourists, in cashless transactions at sales locations. This activity is expected to serve as a model for replication for other horticultural centers in efforts to digitize the rural economy.
Co-Authors Batubara, Maryam Faisal Hamdani Harahap Maryam Batubara Muhammad Suhaimi Putri, Jihan Hidayah Sundari Tanjung, Dewi Suriana Syafrizal, Rodi Winda Wardhani