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All Journal SEIKO : Journal of Management & Business JER Elementary Education Research
Hasmiana, Hasmiana
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Tren Media Sosial dan Gaya Hidup Hangout terhadap Pilihan Pembelian di Kedai Kopi Kekinian oleh Generasi Z di Makassar Hasmiana, Hasmiana
SEIKO : Journal of Management & Business Vol 7, No 2.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i2.7603

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh tren media sosial dan gaya hidup hangout terhadap keputusan pembelian di kedai kopi kekinian oleh generasi Z di Makassar. Masalah yang diangkat adalah tingginya pengaruh media sosial dalam menentukan pilihan kedai kopi di kalangan Gen Z, serta bagaimana gaya hidup hangout memengaruhi keputusan pembelian mereka. Metode penelitian yang digunakan adalah survei dengan populasi pengguna aktif kedai kopi kekinian di Makassar. Teknik penentuan sampel yang diterapkan adalah purposive sampling, di mana 150 responden dipilih berdasarkan kriteria telah mengunjungi kedai kopi dalam tiga bulan terakhir. Data dikumpulkan melalui kuesioner yang mengukur variabel tren media sosial, gaya hidup hangout, dan keputusan pembelian. Hasil analisis regresi menunjukkan bahwa baik tren media sosial maupun gaya hidup hangout memiliki pengaruh positif dan signifikan terhadap keputusan pembelian di kedai kopi. Temuan ini menegaskan pentingnya media sosial dan gaya hidup dalam membentuk perilaku konsumsi Gen Z, serta memberikan wawasan bagi pemilik kedai kopi dalam merancang strategi pemasaran yang efektif. Kata kunci : Tren Media Sosial, Gaya Hidup Hangout, Keputusan Pembelian, Kedai Kopi Kekinian, Generasi Z, Makassar
The Influence of Perceived Ease of Use on Behavioral Intention Through Perceived Usefulness as an Intervening Medium in Digital Payment DANA Hasmiana, Hasmiana; Syamsuddin, Fajar Rakasiwi
Jurnal Economic Resource Vol. 7 No. 2 (2024): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v7i2.1122

Abstract

The purpose of this study is to examine how behavioral intention to use the digital payment service DANA is influenced by perceived ease of use and how perceived usefulness functions as an intervening medium in this connection. The issue addressed is the poor acceptance rate of digital payment services, despite their excellent usability. A population survey of DANA users in Makassar is the methodology employed. Purposive sampling is the method utilized, and 150 respondents who have used DANA for at least six months were included in the sample. A questionnaire addressing the factors of perceived ease of use, perceived usefulness, and behavioral intention was used to gather data. The results of the linear regression analysis show that perceived ease of use has a positive and significant effect on perceived usefulness, which in turn positively affects behavioral intention. These results imply that improving the DANA application's usability can raise users' opinions of its value and, in turn, their desire to keep using the service. In order to design better user-friendly features and promote wider adoption, app developers can benefit greatly from the insights this research offers.
KENDALA GURU DALAM PELAKSANAAN REMEDIAL TERHADAP KRITERIA KETUNTASAN MINIMAL (KKM) SISWA DI SDN 02 BANDA ACEH Aghustia, Siska; Hasmiana, Hasmiana; Monawati, Monawati
Elementary Education Research Vol 4, No 1 (2019): FEBRUARI 2019
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/primary.v4i1.13302

Abstract

Kriteria Ketuntasan Minimal (KKM) dapat disesuaikan dengan kondisi mata pelajaran maupun faktor-faktor yang menunjang terhadap KKM, fakta sebenarnya sering kali guru dihadapkan pada permasalahan kemampuan siswa dalam hal menguasai mata pelajaran berbedabeda. Bantuan yang diberikan guru untuk mengatasi kesulitan belajar siswa yang belum tuntas yaitu dengan pemberian program Remedial Teaching. Adapun tujuan dalam penelitian ini adalah untuk mengetahui bentuk remedial yang dilakukan guru terhadap KKM siswa di SDN 02 Banda Aceh, untuk mengetahui faktor yang menyebabkan guru menghadapi kendala dalam pelaksanaan pembelajaran remedial di SDN 02 Banda Aceh. Pendekatan dalam penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. Subjek dalam penelitian ini enam orang guru kelas 1a hingga guru kelas VIc di SDN 02 Banda Aceh. Teknik pengumpulan data menggunakan observasi dan Wawancara. Data dianalisis dengan menggunakan reduksi data, penyajian data, penarikan kesimpulan. Hasil penelitian menunjukkan bahwa bentuk-bentuk remedial yang dilakukan guru terhadap KKM siswa di SDN 02 Banda Aceh berupa tes ulang, tugas tambah, belajar mandiri, dan kelompok yang dilakukan untuk meningkatkan pemahaman siswa. Terdapat beberapa faktor yang menyebabkan guru menghadapi kendala dalam pelaksanaan pembelajaran remedial di SDN 02 Banda Aceh. Adapun kendala tersebut berupa persiapan yang harus dilakukan berulangkali, menyesuaikan kembali tugas dan tes agar tidak sama dengan materi yang diberikan sebelumnya.
UPAYA GURU MEMBERIKAN BIMBINGAN SOSIAL PRIBADI PADA SISWA SEKOLAH DASAR NEGERI 1 SAREE KECAMATAN LEMBAH SEULAWAH KABUPATEN ACEH BESAR Ulya, Rahmatun; Hasmiana, Hasmiana; M. Husin, M. Husen
Elementary Education Research Vol 4, No 2 (2019): MEI 2019
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/primary.v4i2.13330

Abstract

Personal social guidance is given to individuals, in order to be able to face and solve their personal social problems independently. It is known from the behavior of students who make noise in class disrupting their students who are studying in class. This researcher aims to determine the motivation of teachers in providing spiritual guidance to students of SD 1 Saree, Seulawah Valley, Aceh Besar District. to describe teacher barriers in giving spiritual guidance to students of SD 1 Saree, Lembah Seulawah District, Aceh Besar District. The subjects in this study were 6 homerooms from class I to class VI. Data collection techniques are using observation and interviews. The data were analyzed using data reduction, data presentation, conclusion. The results showed that personal social guidance for students at Saree 1 Elementary School in Lembah Seulawah Subdistrict, Aceh Besar Regency was done by (1) Teachers preparing to plan coaching carried out in coaching for students who experience problems in personal social development. (2) The teacher also fosters students by giving advice and demonstrating exemplary behavior to students. (3) The next step undertaken by the teacher is to give a warning if the coaching process cannot run well. (4) The final step taken by the teacher in guiding students' personal social skills by providing motivation and assistance. The obstacle faced by teachers in providing personal social guidance for students is the limited time available.
Co-Authors Aghustia, Siska M. Husin, M. Husen Monawati Monawati, Monawati Syamsuddin, Fajar Rakasiwi Ulya, Rahmatun