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The Influence Of Prices And Promotions On Purchasing Decisions At PT. Madju Abadi Sejahtera West Jakarta City Nuraeni, Erni; Nani, Nani
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 3 No 1 (2025): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v3i1.733

Abstract

This research aims to determine the influence of price and promotion on purchasing decisions at PT. Madju Abadi Sejahtera, West Jakarta City. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this research show that price has a significant effect on purchasing decisions by 62.7%. Hypothesis testing shows that t count > t table or (5.548 > 1.993). Promotion has a significant effect on purchasing decisions by 59.9%, hypothesis testing obtained t count > t table or (5.016 > 1.993). Price and promotion simultaneously have a significant effect on purchasing decisions with the regression equation Y = 8.828 + 0.370X1 + 0.511X2 and an influence contribution of 72.5%, the hypothesis test obtained calculated F > F table or (88.505 > 3.13).
TATBIQ NAMUDHAJ TUEALIM MAKE A MATCH FI TAHSIN NATAYIJ TAEALUM TAMRINAT ALEARABIA FI ALSAFI ALTAKHASUS A LILBANAT FI ALMADRASAT ALEALIA JAMIEAT 'UMI ALQURAA AL'IISLAMIU BUGHUR Nuraeni, Erni; Fahmi, Nurul
SHAWTUL ARAB Vol 4 No 2 (2025): SHAWTUL ARAB
Publisher : Program Studi Pendidikan Bahasa Arab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/sa.v4i2.1726

Abstract

This research is based on the fact that learning at the madrasah aliyah level often faces various challenges, especially related to student activity and participation in the learning process. Obstacles that are often encountered include monotonous learning methods, lack of interaction between teachers and students, and low student motivation to learn. This research aims to increase student activity and participation in learning Arabic, as well as improve student learning achievement through the application of the Make a Match learning model on Tamrin Arabic material. The method used is Classroom Action Research (PTK) with a quantitative approach which is carried out in two learning cycles The results showed a significant improvement in the cognitive aspect, where the average class score increased from 73.6 with a completion rate of 72% in the first cycle, to 96.95 with 100% perfect completion in the second cycle. The conclusion of this study proves that the Make a Match model is an effective method to improve the quality of Arabic language learning, not only in terms of active participation of students but also in improving understanding and mastery of learning materials. This learning model has succeeded in creating a more dynamic and interactive learning atmosphere, as well as having a transformative impact on the quality of Arabic language learning at the madrasah aliyah level
Peran Mahasiswa Dalam Edukasi Pajak Kendaraan Bermotor Melalui Program KKN di Kabupaten Sukabumi Abdullah, Sodiki; Nuraeni, Erni; Nisa Putri, Dhitya Auliya; Silpiana, Devi; Delia, Delia; Tazkia, Meutia; Sofiani, Venita
JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan Vol. 3 No. 2 (2025): (September)
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/jpmmocci.v3i2.395

Abstract

KKN is a form of student engagement aimed at contributing to society while providing experiential learning opportunities. This KKN program, conducted in Sukabumi Regency, focused on educating high school students as prospective first-time taxpayers about Motor Vehicle Tax (PKB). The implementation methods included direct socialization, hands-on practice using the Sapawarga application for digital PKB payments, and education on the role of Jasa Raharja in road user protection. The results indicated a significant improvement in participants’ understanding of PKB’s function as a source of regional revenue (PAD), the proper tax payment procedures, and the importance of timely tax compliance. Furthermore, practical training on the Sapawarga application effectively enhanced participants’ digital literacy and reduced technological barriers. This program also emphasized the importance of synergy between universities, government agencies (SAMSAT), and the community in fostering a healthy tax ecosystem. Overall, this KKN successfully instilled early tax awareness, supported the digital transformation of public services, and encouraged the formation of a tax-conscious, technologically literate young generation that actively contributes to regional development.