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All Journal Asia-Pacific Management and Business Application
Kusuma, I Gusti Agung Teja
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Construction of Welfare Mediation Model Based on Tri Hita Karana on The Economic Effect of Tourism Sector Toward Happiness To Improve Life Satisfaction of Local Community Kusuma, I Gusti Agung Teja; Landra, Nengah; Widnyana, I Wayan
APMBA (Asia Pacific Management and Business Application) Vol. 8 No. 1 (2019)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2019.008.01.5

Abstract

This research aims to measure effects of tourism economy on Tri Hita Karana (Balinesse Life Philosophy) well-being including physical health and well being, psychological, relationship, and spiritual well being, to realize the well-being so that it can create life of satisfaction. Using quantitative method using existing measurement scale. Results of this research indicate that there is no significant effect of tourism economic benefit on happiness and public life of satisfaction. The economic benefit will provide effects on local public happiness and then it can create life of satisfaction, if the public obtain the sense of Tri Hita Karana-based well-being. Another finding proves that Tri Hita Karana well being is proven significantly as a mediated effect of economic benefit on public happiness. Practical implication of the researchers is that the economic measurement is not adequate to be used to predict success of sustainable tourism. It is necessary for other indicators such as well-being, happiness and public life of satisfaction .This research originality and value are to fulfil research gap to involve Tri Hita Karana cultural aspect as a local wisdom trusted to have universal value in determining well-being in the field of tourism economic performance.
When A New Product Innovatıon Negatıvely Impacts Marketıng Performance Kusuma, I Gusti Agung Teja; Tahu, Gregorius Paulus; Widyani, Anak Agung Dwi; Langgeng, Murtini
APMBA (Asia Pacific Management and Business Application) Vol. 11 No. 1 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.011.01.3

Abstract

This study analysed the influence of market orientation and product innovation capability on product competitiveness to improve marketing performance on clay handicraft products in Bali-Indonesia during the Covid-19 pandemic. New insights were offered to the research subjects of clay craftsmen, and in previous studies this type of sample was rarely considered. We studied the relationships of all the variables involved. Empirical evidence was conveyed through a survey involving 60 SMEs as a saturated sample, using a PLS-based SEM as analysis tool. The results show that all direct relationships of variables are proven to be significantly positive, except that product innovation capability has a significant negative impact on marketing performance. The character of the clay craft industry has a uniqueness that was not previously thought of. The greater the ability to produce new innovation seems to have an unfavourable impact on sales of previous innovations. The unique characteristics of the industry disturbed by the Covid-19 situation adds to the narrowness of the market. A market expansion strategy is needed by developing the character of the product from pure artistic nature to decorative decoration into a combination with functionality. To achieve this goal, it is apparently constrained by the limited demographic characteristics and competence of SMEs to innovate. Originality/value; analysing innovation based on three characteristics, namely artistic, symbolic and functional, as an important variable in the clay industry in relation to consumer behaviour. The three proposed analysis based on the characteristics of product innovation had never been studied in previous studies
Co-Authors Anak Agung Dwi Widyani Gregorius Paulus Tahu I Wayan Widnyana Langgeng, Murtini Nengah Landra