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All Journal MANDAR: Management Development and Applied Research Journal The South East Asian Journal of Management
Putri, Deasy Soraya A. Aminartha
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : MANDAR: Management Development and Applied Research Journal

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Transformasi Digital UMKM: Dampak Penggunaan QRIS Terhadap Kenyamanan Bertransaksi di Kota Parepare Arfianty; Putri, Deasy Soraya A. Aminartha; Karman, Mardatillah
MANDAR: Management Development and Applied Research Journal Vol 7 No 2 (2025): June (2025)
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v7i2.5048

Abstract

Perkembangan teknologi mendorong adopsi mekanisme pembayaran digital, utama adalah QRIS yang diciptakan untuk mempermudah kegiatan transaksi. Tujuan dilakukannya penelitian ini guna menganalisis pengaruh penggunaan QRIS terhadap kenyamanan transaksi bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Parepare. Penelitian memakai metode kuantitatif dengan pendekatan eksplanatori, melibatkan 87 responden yang dipilih melalui teknik purposive sampling dari populasi 634 UMKM binaan Rumah BUMN. Data yang dihimpun memakai kuesioner, dan lakukan analisis melalui uji regresi linier sederhana, uji validitas, reliabilitas, serta uji asumsi klasik menggunakan software SPSS versi 26. Hasil penelitian menyatakan bahwa penggunaan QRIS memiliki pengaruh positif dan signifikan terhadap kenyamanan transaksi pembayaran. Koefisien regresi sebesar 0,262 mengindikasikan peningkatan kenyamanan transaksi sebesar 26,2% untuk setiap satuan peningkatan penggunaan QRIS. Pengaruh ini juga didukung oleh nilai t-hitung sebesar 3,858 yang lebih tinggi dari t-tabel 1,662, dengan tingkat signifikansi 0,000 (< 0,05). Penelitian ini menegaskan bahwa QRIS bukan cuma mempermudah jalannya transaksi bahkan juga mendorong efisiensi dan keamanan bagi pelaku UMKM
Electronic Word of Mouth (E-WOM) and Consumer Trust as Determinants of Online Purchase Decisions among Millennial Mothers on Shopee Marketplace Putri, Deasy Soraya A. Aminartha; Arfianty
MANDAR: Management Development and Applied Research Journal Vol 8 No 1 (2025): December Period
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v8i1.5890

Abstract

The rapid development of digital technology has significantly transformed consumer behavior, particularly in purchasing decisions made through e-commerce platforms. Among various digital marketing tools, electronic word of mouth (e-WOM) has emerged as one of the most influential sources of information shaping online consumer behavior. This conceptual paper aims to examine the theoretical relationship between e-WOM and consumer trust in influencing online purchase decisions on Shopee, particularly among millennial mothers. Using a descriptive-analytical and literature-based approach, this study reviews relevant empirical research and theoretical discussions published between 2019 and 2024. The analysis reveals that e-WOM positively influences both consumer trust and purchase decisions, while trust serves as a crucial mediating factor that strengthens the impact of e-WOM. The findings emphasize that authentic testimonials and digital trust are essential strategies for developing sustainable consumer engagement and purchasing confidence in today's experience-based digital economy
Co-Authors Abda Abda Arfianty Karman, Mardatillah Shafar, Muhammad Uliah