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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi
Salim, Elizabeth Gina Mitayanny
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Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Studi Kelayakan Bisnis Kewirausahaan Makanan Beku pada UMKM Dumpling House di Semarang Salim, Elizabeth Gina Mitayanny; Harianto, Eric
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 20 No. 2 (2025): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.20.2.94-108

Abstract

The food sector is a fundamental human need that must be met to ensure well-being, as regulated by the Government Regulation of the Republic of Indonesia Number 17 of 2015. MSMEs in the food sector play a crucial role in Indonesia's economy by absorbing up to 97% of the workforce. Dumpling House, an MSME specializing in frozen food that prioritizes employees with disabilities, experienced a 30% decline in revenue in 2023. This study employs a quasi-qualitative method to analyze the feasibility of Dumpling House's management system from legal, market and marketing, technical and operational, managerial, and financial aspects to identify the causes of the decline in sales. The findings indicate that the company remains feasible for operation; however, the sales decline from 2022 to 2023 was due to suboptimal marketing strategies. Additionally, the legal, management and human resources, as well as technical and operational aspects, require updates to maintain business feasibility. This research is expected to provide insights for the development of MSME management systems and enhance the understanding of the importance of feasibility in ensuring business sustainability
Analysis of Dumpling House Msmes From The Perspective of Mc Kinsey 7s Salim, Elizabeth Gina Mitayanny; Harianto, Eric
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 2 No. 1 (2024): July
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v2i1.78

Abstract

Small and Medium-sized Enterprises (MSMEs) play a significant role in Indonesia's economy, absorbing up to 97% of the workforce. Particularly, the food and beverage sector within MSMEs has shown substantial growth, indicating high potential in the industry. However, intense competition poses challenges, necessitating a competitive edge for sustained growth. This paper examines the case of Dumpling House, an MSME in the frozen food sector, which initially experienced rapid expansion but faced challenges due to the evolving business landscape. Using the McKinsey 7s framework, the internal analysis reveals areas for improvement in strategy, structure, system, shared values, skills, style, and staff. While Dumpling House demonstrates strengths in certain areas, such as product quality and employee camaraderie, there are evident gaps in strategic planning, leadership, and system optimization. The study suggests enhancing management insights, conducting regular evaluations, strengthening leadership roles, and addressing identified issues comprehensively to facilitate Dumpling House's continued growth and success.
Co-Authors Eric Harianto