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All Journal Journal of Research and Technology JURNAL REKAYASA SISTEM INDUSTRI Kaizen : Management Systems and Industrial Engineering Journal Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming JAIM (Jurnal Abdi Masyarakat) Jurnal Industri Kreatif dan Kewirausahaan TIN: TERAPAN INFORMATIKA NUSANTARA JURMATIS : Jurnal Manajemen Teknologi dan Teknik Industri Community Empowerment JOURNAL OF COMMUNITY ENGAGEMENT AND EMPOWERMENT Jurnal Pengabdian Masyarakat Jurnal Talenta Sipil ASEAN Journal of Empowering Community Blend Sains Jurnal Teknik Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Jurnal Masyarakat Madani Indonesia Prosiding Seminar Nasional Teknik Industri Prosiding SEMNAS INOTEK (Seminar Nasional Inovasi Teknologi)
Komari, Ana
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Journal : JURNAL REKAYASA SISTEM INDUSTRI

 1 
MENGUKUR POTENSI UMKM KERUPUK MELALUI PENDEKATAN TEKNO-EKONOMI UNTUK PERTUMBUHAN BISNIS BERKELANJUTAN Komari, Ana; Indrasari, Lolyka Dewi; Tripariyanto, Afiff Yudha; Djayadi, Djohan; Mustofa, Faisal
JURNAL REKAYASA SISTEM INDUSTRI Vol 9 No 2 (2024): Mei 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jrsi.v9i2.8792

Abstract

The dynamic competitiveness requires White Cracker MSMEs in Kediri to evaluate their Net Present Value, Internal Rate of Return, Payback Period, and Profitability Index. The assessment carried out at this level is to produce value standardization for the progress of these MSMEs. The findings show that the NPV exceeds Rp. 143,316,000, the IRR is above 50%, the PBP is less than 7 months 9 days, and the PI is greater than 1.00. This indicates that the white cracker MSME business has strong development potential and offers profitable returns for the owners. The profit potential is good for the white cracker MSME business. However, the quality of products with good taste and in accordance with consumer needs is important to build customer loyalty. Strength Strategy – Opportunity to use Unique Products-Digital innovation marketing components, Kediri original product market potential-Products that are attractive to tourists visiting Kediri and the latest taste tests for consumers-Different taste innovations from 1 product. Strict product development and quality control are carried out in order to always be of high quality and meet consumer expectations.
PENGARUH AWARENESS OF CONSEQUENCES, PERIKLANAN DAN SELF IDENTITY TERHADAP STRATEGI DIGITAL MARKETING PADA UMKM KERAJINAN DI KOTA KEDIRI Komari, Ana
JURNAL REKAYASA SISTEM INDUSTRI Vol 10 No 2 (2025): Mei 2025
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jrsi.v10i2.9440

Abstract

This study aims to determine the influence of factors such as awareness of concequence, advertising, self-identity, and digital marketing strategies in improving marketing decisions in Handicraft MSMEs in the city of Kediri and provide benefits in terms of functionality and policies of the Mayor of Kediri in prioritizing these factors. A quantitative method with multiple linear regression analysis was used to collect primary data with a direct survey of all MSME owners in the handicraft product category in the city of Kediri. The results of the analysis show that the Awareness Consequence strategy should adopt an ethical approach in doing business, expand the reach of the local base, and focus on customer satisfaction. The Advertising Strategy must choose the optimal platform, understand the needs of the customer, and implement the right design, advertise with a relevant local base, and understand the needs of the customer. Meanwhile, the Self Identity strategy must make ethical marketing decisions, increase environmental awareness, and give an identity to the brand by understanding what the needs of users are. This can help increase the sales of handicraft MSMEs in the city of Kediri and have an economic impact on the local area.
Co-Authors A. Rahim, Muslimin Adi, Sukmawati Atmaja, Lukman Nuryadi Daseno, Aldiki Wonggo desi kristanti, desi Dewi I, Lolyka Dewi, Lolyka Djayadi, Djohan Fatardhoo, Abroor Kissraya Hidayat, Andrean Pradana IMAM MUSTOFA Ismail, Mohammad Farid Jun, David Lolyka Dewi Indrasari Lutfianto, Saufik Mahardika, Rega Mustofa, Faisal Nandang, Iim Nugraha, Aditya Satria Oktama, Revi Permata, Erika Putri, Siti Rahma, Naufa Aulia Ramadhani, Rosyidina Maula Ruddy Kurniawan Rushanti, Silvi Safi'i, Imam Safi’i, Imam Samsul Huda Sanjoto, Ary Firman Santosa, Heribertus Budi Santoso, Heribertus Budi santoso, septiyan Budi Sari, Antika Maya Sigit Winarto, Sigit Sri Rahayuningsih Sukopriyatno, Adi Susanti, Reny Dwi Swardana, Emilia Tri Pariyanto, Afiff Yudha Triparianto, Afiff Yudha Tripariyanto, Afif Yudha Tripariyanto, Afiff Yudha Trizudha, Rony Vicky, Vicky Wahyudi Wahyudi Wardani, Sandi Widodo, Silvi Rushanti Wijaya, Welly YOGI YUNANTO, YOGI Yudha Tripariyanto, Afiff