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All Journal JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP
Majid, Basrul Abdul
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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E-Commerce Trend: Analysis of Student Online Shopping Activities Majid, Basrul Abdul; Sofyan, Zuhra
Journal of Economics Education and Entrepreneurship Vol 4, No 2 (2023): JEE, October 2023
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v4i2.7758

Abstract

This study aims to analyze the specialization of online shopping for college students using descriptive analysis techniques. The sample used is 195 respondents using the total sampling technique. The student learned many things about economics and business. With e-commerce, this should be an opportunity to apply what has been learned in practice. These students can start by opening an online business. But they prefer to use e-commerce to buy specific items rather than sell products. The results showed that the categorization of student specialization (1) based on the device used to access e-commerce applications was a smartphone (android) as much as 84.10%; (2) by product category is fashion 45.64%; (3) the intensity of shopping frequency not less than three times a month is 51.79%; (4) based on the monthly budget in online shopping is less than one hundred thousand rupiahs is as much as 56.92%; (5) frequently used application is Shopee 72.31%, and (6) payment transaction system using Cash on Delivery (COD) as much as 72.31%.
Co-Authors Zuhra Sofyan