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All Journal Jurnal Kajian Komunikasi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Desiana, Rahmatika
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Religion Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Persuasive Communication Strategy in Supporting Sustainable Tourism Development in the North Bandung Area Desiana, Rahmatika; Novianti, Evi; Khadijah, Ute Lies Siti
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3232

Abstract

This study aims to examine the developers' efforts, the community, and the government in dealing with sustainable tourism areas in the area of North Bandung. This study also seeks to find each institution's communication strategies to find out what kind of procedures can help develop sustainable tourism in the area. Researchers' method is the exploratory method to explore broadly about the causes that influence the occurrence of something. This exploratory research was conducted qualitatively to know the procedures adopted by the parties involved for the continuity of tourism in North Bandung. Causes of disruption of conservation: The natural tourism area in North Bandung is mainly due to the indifference of those who benefit from tourism's short-term benefits. By handling persuasive communication, integrative development emerged and began to be socialized with the community. Persuasive communication is an effective way to integrate agencies on one goal, namely, sustainable tourism development. What primarily drives this compelling communication activity is the existence of cross-sectoral programs carried out by various parties. The results of this study can provide useful information to help improve sustainable tourism programs in an area. This information can help the government, especially regional governments and the ministry of tourism, and the ministry of environment to be followed up concerning programs and human resources in establishing sustainable tourism areas.
Persuasive communication and tourists behavior in protected areas Novianti, Evi; Desiana, Rahmatika
Jurnal Kajian Komunikasi Vol 11, No 1 (2023): June 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v11i1.43490

Abstract

Background: Persuasive communication has the opportunity to create and change tourist behavior to better preserve the natural environment, especially in tourism that applies sustainable concepts. Purpose: This study aims to determine the effect of persuasive communication on tourist behavior in Ir. H. Djuanda Forest Park. Methods: The method used in this research is descriptive and verification research methods, with the research approach, used being quantitative and explanatory survey methods. Primary data was obtained through observation of the Ir. H. Djuanda Forest Park and questionnaires to visiting tourists while obtaining secondary data through previous research documents, literature, and government policies. This study uses data analysis techniques with the Structural Equation Model (SEM) approach based on Partial Least Square (PLS) by testing the hypothesis using path analysis. Results: The study shows that the better the Communicator conveys something, the more influence will be given to tourists. In addition, the better the channel the Communicator provides, the more tourist visitors will increase. Conclusion: The Communicator has a significant favorable influence on tourist behavior, which means that what is conveyed to visitors can be understood, and anything that involves deliberate efforts to change other people’s minds is called persuasive communication. The better the Communicator conveys something, the more influence will be given to tourists. Implications: This study has implications for managers of tourism destinations located in protected areas, especially for local governments, in setting policies for developing tourism destinations.
Co-Authors Evi Novianti R. Arief Helmi Ute Lies Siti Khadijah