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Social Marketing Promotion Strategy on Pregnant Women’s Decision to Adopt “Sayang Bunda” Application in Semarang, Indonesia Rahayu, Tiwuk Puji
Journal of Health Promotion and Behavior Vol 5, No 2 (2020)
Publisher : Masters Program in Public Health, Universitas Sebelas Maret, Indonesia

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Background: Semarang City’s Health Office launched “SAYANG BUNDA” android-based mobile application simultaneously, aiming to help pregnant women find out and monitor their pregnancy health, thereby can improve Antenatal Care (ANC) coverage. Purwoyoso and Ngaliyan public health centers with low visit ANC coverage and not achieving the target of program. The purpose of this study was to examine the effect of sales promotion, personal selling, advertising, and publication on pregnant women’s decision to adopt “SAYANG BUNDA” android-based mobile application.Subjects and Method: This was a case-control study conducted at Purwoyoso and Ngaliyan health centers, in Semarang City, from August to November 2019. A sample of 84 pregnant women was selected for this study. The dependent variable was pregnant women’s decision. The independent variable was social marketing promotion strategy including sales promotion, personal selling, advertising, and publication. The data were collected by questionnaire and analyzed by a multiple linear regression.Results: The result of multiple-linear regression analysis showed that sales promotion (b=0.223; SE=0.406; p=0.005) and personal selling (b=0.286; SE=0.406; p=0.000) affect strongly the introduction of pregnant women’s need and contribute by 40.6%. Sales promotion(b=0.346; SE=0.330; p=0.000), personal selling(b=0.177; SE=0.330; p=0.026), advertising and publication(b=-0.253; SE=0.330; p=0.002) affect strongly and contribute by 33% to information search. Sales promotion(b=0.214; SE=0.169; p=0.035) affects most strongly and contributes by 16.9% to alternative evaluation. There is no strong effect of sales promotion(b=0.025; SE=0.069; p=0.839), advertisingand publication(b=0.216; SE=0.068; p=0.094), and personal selling(b=0.001; SE=0.069; p=0.994) and contributes by 6.9% to trying and adopting. Advertising and publication (b=1.685; SE=0.082; p=0.037)affect most strongly and contributes by 8.2% to pregnant women’s post-use assessment.Conclusion: To improve pregnant women’s decision to adopt the “SAYANG BUNDA” android-based mobile application, Semarang City’s Health Office improves and focuses social marketing strategy on promotion mix strategy including advertising, sales promotion, publication, and personal selling.Keywords: social marketing promotion strategy, pregnant women’s decision, SAYANG BUNDA applicationCorrespondence: Tiwuk Puji Rahayu. Masters Program of Health Promotion, Universitas Diponegoro. Email: tiwp01@yahoo.co.id. Mobile: 085790337111.Journal of Health Promotion and Behavior (2020), 5(2): 104-113https://doi.org/10.26911/thejhpb.2020.05.02.05

Dimensions Supporting and Inhibiting Pregnant Women in Using “Sayang Bunda” Application Rahayu, Tiwuk Puji; Agushybana, Farid; Widjanarko, Bagoes
South East Asia Nursing Research Vol 1, No 3 (2019)
Publisher : University of Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/seanr.1.3.2019.112-119

The Maternal and Neonatal Health Surveillance Officer and the Public Health Center of Purwoyoso build the android application. This application aims to help pregnant women recognize their pregnancy health thereby can improve the pregnant women’s four-visit antenatal care coverage. This case study described the dimensions supporting and inhibiting pregnant women in the Puskesmas Purwoyoso work area conducted on August-November 2019. The informants of the research consisted of 42 pregnant women. Data collection was conducted using interviews and observation techniques. The instrument used was an interview guide, recorder, and observation sheet. The result of the research showed the factors supporting healthcare service in Semarang area, Semarang Health Office always monitoring the condition of pregnant women through the result of examination on pregnant women facilitation in the application, updating pregnancy article, making innovation of application to facilitate pregnant women in accessing and using the application. Puskesmas Purwoyoso promotes the application when pregnant women have their pregnancy examined in Puskesmas and the implementation of pregnant women class. The Maternal and Neonatal Health Surveillance Officer promotes the application when visiting the pregnant women’s house for facilitating the pregnant women. This application has an advantage over other pregnancy application so that pregnant women Puskesmas Purwoyoso work area can get many benefits. Inhibiting factor includes the highland condition of residence, pregnant women having no android smartphone and memory data of smartphone android of pregnant women has been full.

Social Marketing Promotion Strategy on Pregnant Women’s Decision to Adopt “Sayang Bunda” Application in Semarang, Indonesia Rahayu, Tiwuk Puji
Journal of Health Promotion and Behavior Vol. 5 No. 2 (2020)
Publisher : Masters Program in Public Health, Universitas Sebelas Maret, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Background: Semarang City’s Health Office launched “SAYANG BUNDA” android-based mobile application simultaneously, aiming to help pregnant women find out and monitor their pregnancy health, thereby can improve Antenatal Care (ANC) coverage. Purwoyoso and Ngaliyan public health centers with low visit ANC coverage and not achieving the target of program. The purpose of this study was to examine the effect of sales promotion, personal selling, advertising, and publication on pregnant women’s decision to adopt “SAYANG BUNDA” android-based mobile application.Subjects and Method: This was a case-control study conducted at Purwoyoso and Ngaliyan health centers, in Semarang City, from August to November 2019. A sample of 84 pregnant women was selected for this study. The dependent variable was pregnant women’s decision. The independent variable was social marketing promotion strategy including sales promotion, personal selling, advertising, and publication. The data were collected by questionnaire and analyzed by a multiple linear regression.Results: The result of multiple-linear regression analysis showed that sales promotion (b=0.223; SE=0.406; p=0.005) and personal selling (b=0.286; SE=0.406; p=0.000) affect strongly the introduction of pregnant women’s need and contribute by 40.6%. Sales promotion(b=0.346; SE=0.330; p=0.000), personal selling(b=0.177; SE=0.330; p=0.026), advertising and publication(b=-0.253; SE=0.330; p=0.002) affect strongly and contribute by 33% to information search. Sales promotion(b=0.214; SE=0.169; p=0.035) affects most strongly and contributes by 16.9% to alternative evaluation. There is no strong effect of sales promotion(b=0.025; SE=0.069; p=0.839), advertisingand publication(b=0.216; SE=0.068; p=0.094), and personal selling(b=0.001; SE=0.069; p=0.994) and contributes by 6.9% to trying and adopting. Advertising and publication (b=1.685; SE=0.082; p=0.037)affect most strongly and contributes by 8.2% to pregnant women’s post-use assessment.Conclusion: To improve pregnant women’s decision to adopt the “SAYANG BUNDA” android-based mobile application, Semarang City’s Health Office improves and focuses social marketing strategy on promotion mix strategy including advertising, sales promotion, publication, and personal selling.Keywords: social marketing promotion strategy, pregnant women’s decision, SAYANG BUNDA applicationCorrespondence: Tiwuk Puji Rahayu. Masters Program of Health Promotion, Universitas Diponegoro. Email: tiwp01@yahoo.co.id. Mobile: 085790337111.Journal of Health Promotion and Behavior (2020), 5(2): 104-113https://doi.org/10.26911/thejhpb.2020.05.02.05

Analisis Masalah Kesehatan Pada Program Tuberkulosis di Dinas Kesehatan Kota Kediri Tahun 2024 Ramadhani, Nabhilah Suci; Wahyuni, Chatarina Umbul; Rahayu, Tiwuk Puji; Syam, Sadli
Jurnal Epidemiologi Kesehatan Komunitas Vol 10, No 2: Mei 2025
Publisher : Master of Epidemiology, Faculty of Public Health, Diponegoro University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jekk.v10i2.24325

Background: Tuberculosis remains a significant global public health challenge. Indonesia ranks second in the world for TB prevalence. In Kediri City, while CDR-TB and CNR-TB meet targets, TB enrollment remains inadequate, highlighting obstacles in accessing health services. This study aims to determine priorities, identify causes, and propose alternative solutions for the TB program. Additionally, it describes TB enrollment trends from 2021-2023 and January-June 2024 in Kediri City.Methods: This descriptive observational study was conducted at the Kediri City Health Office from July 8-August 2, 2024, involving 28 informants. Data were obtained through in-depth interviews and document analysis. Priorities were determined with the USG method, causes were analyzed using the web of causation, and alternative solutions were developed using the CARL method.Results: The results of the analysis show that TB enrollment rates in Kediri City have significantly decreased each year, with rates of 82.9% in 2021, 79.8% in 2022, and 72.6% in 2023. In 2024, the highest rate was 75.5% in February, and the lowest was 57.9% in April. Factors contributing to this decline include suboptimal coordination between health facilities, limited human resources, high public stigma towards TB, and patient absenteeism.Conclusions: The low TB enrollment rate in Kediri City is a priority issue. Recommendations include routine SITB monitoring, educational efforts to reduce TB stigma, improved coordination with private practitioners via WhatsApp groups, regular meetings, home visits, and increasing the number of competent staff for counseling, case finding, and patient support.

Analisis Masalah Kesehatan Pada Program Hipetensi di Dinas Kesehatan Kota Kediri Tahun 2024 Sari, Maulidina; Wahyuni, Chatarina Umbul; Rahayu, Tiwuk Puji
Jurnal Epidemiologi Kesehatan Komunitas Vol 10, No 2: Mei 2025
Publisher : Master of Epidemiology, Faculty of Public Health, Diponegoro University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jekk.v10i2.24478

Background: The prevalence of hypertension in Indonesia in 2023 reached 30.8%, but only 18.9% of cases were under control, still below the national target of 63%. In Kediri City, although the coverage of hypertension services reached 100%, only 33% of patients managed to control hypertension. This study aims to identify problems, determine priorities, analyze causes, and formulate alternative solutions for hypertension programs.Methods: This descriptive observational study was conducted from July 8 to August 2, 2024. The study subjects were 30 people consisting of staff of the Health Office, Puskesmas and health cadres in Kediri City. Data were collected through brainstorming, in-depth interviews, and document studies. Problem prioritization was conducted using Urgency, Seriousness, Growth (USG) method, root cause analysis using epidemiological model, and alternative solutions using CARL (Capability, Accessibility, Readiness, Leverage) methodResults: Prioritization with the USG method that has the highest score is the low achievement of controlled hypertension. In 2023, the achievement in Kediri City was 33% increasing to 48% in January-June 2024, but still below the national target of 90%. The South Region health center has the lowest achievement of 31.8%. The main causes are low patient participation in routine control, high workload of health workers, and lack of family support. Alternative solutions include routine socialization, family assistance, and monitoring of control schedules through WhatsApp groups.Conclusion: The Kediri City Health Service is expected to conduct socialization with family support assistance. Keywords: Controlled Hypertension, Kediri, Problem Analysis.

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