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All Journal Al-Irsyad: Jurnal Pendidikan dan Konseling Jurnal Manajemen Dan Akuntansi Medan
Sri Mulyani
Universitas Sumatera Utara
Religion Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS CHURN PADA JASA BROAD BAND TELEKOMUNIKASI SELULAR DI SUMBAGUT Radius Poniman; Opim Salim; Sri Mulyani
Al-Irsyad: Jurnal Pendidikan dan Konseling Vol 5, No 2 (2015): Edisi Juli-Desember 2015
Publisher : Universitas Islam Negeri Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/al-irsyad.v5i2.6548

Abstract

Mobile telecommunications have a significant influence in the lives ofmany people around the world. One of the services that are projected will determinethe survival of the organization of the providers of cellular telecommunicationsservices are broadband services. On the other hand, tough competitionin the mobile telecommunications industry in Indonesia has resulted inhigh customer churn rate. Churn is a representation of the consumer switchingbehavior. The switching behavior is partly due to three factors namely consumerdissatisfaction, situational conditions, and Switching Cost. ParametersSimultaneously Attached Users Sumbagut customers Telkomsel data showed adecline in the first quarter of 2014, this parameter as one of the indicators ofchurn. This study aims to determine the significance of these three factorsinfluence the behavior of consumers switching broadband mobile telecommunicationsservices in Sumbagut. The results showed that the overall contributionof the influence of the independent variables of consumer dissatisfaction,situational conditions, and Switching Cost jointly to switch on the consumerbehavior in Sumbagut broadband services amounted to 74.1%. Remaining acontribution of 25.9% is determined by other factors besides predictor containedin this research model. The study then showed that consumer dissatisfactionvariable (β = 1,126) and situational conditions (β = 0948) significantly affectscustomer switching behavior broadband services. Variable Switching Cost nosignificant effect on the behavior of the switch, which is caused by the characteristicsof broadband services that have a low level because of the relationalnature of its services in the form of a 'one-way interaction'. Value Odds Ratioconsumer dissatisfaction is 1,126 and situational conditions of 1012.Keywords: Jasa Broadband, Simultaneously Attached Users, Churn
Analisis Tingkat Kepuasan Pembeli Ditinjau Dari Fasilitas Lokasi Perbelanjaan (Studi Kasus Di Pasar Pusat Pasar Medan) Allan Simonsen Saragih; Rismayani; Sri Mulyani
Jurnal Manajemen Dan Akuntansi Medan Vol. 1 No. 3 (2019): Jurnal Manajemen Dan Akuntansi Medan
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (897.871 KB) | DOI: 10.47709/jumansi.v1i3.2091

Abstract

The decreasing number of consumers are becoming a major factor sluggishness traditional market competitiveness . Some of the main reasons customers make the shift from traditional markets to modern markets among others , the existence of the decline of traditional markets is not entirely due to the modern market . Due to the fact that the declining traditional market turnover is also influenced by the availability of facilities given to the buyer . The facility consists of a non- physical facilities and physical facilities . The purpose of this study was to determine the influence of physical facilities and non-physical facilities to customer satisfaction in Pasar Pusat Pasar , and analyze the most dominant factor influencing customer satisfaction of shopping at Pasar Pusat Pasar Medan. By using multiple regression analysis , the result showed that non- physical facilities and physical facilities of 45.8 % impact on customer satisfaction shopping at Pasar Pusat Pasar , while 54.2 % influenced by other factors not examined in this study . Factors of physical facilities provide the most dominant influence on customer satisfaction Market shopping at Pasar Pusat Pasar . Security during and after shopping , the air around the hot market , odorless , neat arrangement of goods as well as the friendliness of the seller into the factors affecting shopping convenience.
Co-Authors Allan Simonsen Saragih Allan Simonsen Saragih Opim Salim Radius Poniman Rismayani Rismayani Rismayani