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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Manajemen Pemasaran
Angela, Michelle
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Economics, Econometrics & Finance

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Faktor-faktor yang mempengaruhi struktur modal pada perusahaan perdagangan eceran yang terdaftar di BEI periode 2015-2020 Angela, Michelle; Jumono, Sapto
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 3 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i3.2474

Abstract

This study aims to determine the factors that affect the capital structure of retail trade sub-sector service companies listed on the Indonesia Stock Exchange for the 2015-2020 period by using purposive sampling as a sampling technique. This research method uses associative research using a quantitative method.. The sample used in this study was 15 companies with a total of 360 observations made for 6 years (quarters). The data analysis method used in this study is panel data regression which combines cross-section and time series data. The results of this study indicate that simultaneously the ROE, CR, AS, SIZE, GSTY, and DUMMY influence the capital structure (long-term debt to equity). The results in this study indicate that ROE, AS, SIZE, and DUMMY partially have a significant positive effect on capital structure (long-term debt to equity). Meanwhile, CR partially has a significant negative influence on capital structure (long-term debt to equity). And for the GSTY variable in this study, the results showed no effect on the capital structure (long-term debt to equity).
PENGARUH SOCIAL MEDIA INFORMATION SHARING TERHADAP GREEN PURCHASE INTENTION DI KALANGAN GENERASI Z: STUDI KASUS PADA AVOSKIN Angela, Michelle; Tandijaya, Trixie Nova Bella
Jurnal Manajemen Pemasaran Vol. 19 No. 2 (2025): OKTOBER 2025
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.19.2.134-148

Abstract

Generasi Z menunjukkan peningkatan minat terhadap produk ramah lingkungan, namun belum banyak penelitian yang secara spesifik meneliti pengaruh Social Media Information Sharing terhadap Green Purchase Intention pada produk lokal. Penelitian ini memiliki tujuan untuk mengetahui dan menganalisis pengaruh Social Media Information Sharing terhadap Green Purchase Intention, dengan Perceived Green Value sebagai variabel yang memediasi, dalam konteks produk skincare Avoskin. Penelitian ini bersifat kuantitatif dan menggunakan metode survei terhadap 148 responden Generasi Z yang pernah membeli produk Avoskin. Data didapatkan melalui kuesioner daring dan dianalisis menggunakan Structural Equation Modeling (SEM) berlandaskan Partial Least Square (PLS). Hasil menunjukkan bahwa Social Media Information Sharing berpengaruh positif terhadap Perceived Green Value dan Green Purchase Intention. Selain itu, Perceived Green Value juga berpengaruh positif terhadap Green Purchase Intention, serta memediasi hubungan antara Social Media Information Sharing dan Green Purchase Intention secara parsial. Temuan ini memberikan implikasi penting bagi pelaku industri skincare, khususnya dalam merancang strategi komunikasi yang ramah lingkungan dan relevan di media sosial. Penelitian ini adalah salah satu studi awal yang menganalisis hubungan variabel tersebut secara spesifik pada produk lokal ramah lingkungan, yaitu Avoskin, di kalangan Generasi Z.
Co-Authors Sapto Jumono Tandijaya, Trixie Nova Bella