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All Journal Terbuka Journal of Economics and Business Jurnal Pengabdian Bisnis dan Akuntansi Soedirman Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Luhita, Tiladela
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE INFLUENCE OF ONLINE BRAND COMMUNITY, PRODUCT QUALITY, AND PRICE ON BRAND LOYALTY Faqih, Muhamad; Luhita, Tiladela
Terbuka Journal of Economics and Business Vol. 1 No. 1 (2020)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarkat-Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (319.992 KB) | DOI: 10.33830/tjeb.v1i1.761

Abstract

The purpose of this study is to examine the influence of online brand community, product quality, and price on brand loyalty study. To this end, questionnaires were distributed to 96 respondents selected purposively based on three criteria: aged at least 17 years old, having used Xiaomi smartphones for at least one year, and registered as members of Mi Community for at least one year. Data analysis was performed using multiple regression analysis. The results show that the online brand community, product quality, and the price had a positive influence on brand loyalty both partially and simultaneously.
Optimalisasi Literasi Keuangan Dalam Pencegahan Pinjaman Online Ilegal pada Usaha Mikro Kecil dan Menengah (UMKM) Srirejeki, Kiky; Roesiana, Monica; Luhita, Tiladela; Khairurrizqo, Khairurrizqo
Jurnal Pengabdian Bisnis dan Akuntansi Vol 3 No 1 (2024): Jurnal Pengabdian Bisnis & Akuntansi Soedirman
Publisher : Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jpba.2024.3.01.12525

Abstract

The objective of this financial literacy outreach program is to prevent micro, small, and medium enterprises (MSMEs) from getting trapped in illegal online loans. Data indicates a significant increase in the number of individuals involved in online loans, underscoring the critical importance of this initiative. The program encompasses educational sessions designed to equip participants with the skills to distinguish between legal and illegal online loan providers. Furthermore, the program includes preventive measures and provides comprehensive guidelines on steps to take if participants are already involved with illegal online loans. This initiative aims to foster a more sustainable and secure financial ecosystem for MSMEs in Banyumas Regency.
Analysis of Factors Affecting Rice Production and Its Associated Risks Purnomo, Sodik Dwi; Sundari, Sri; Jati, Damar; Cahyo, Heru; Uripi, Cahyaningtyas Ria; Octisari, Sully Kemala; Luhita, Tiladela
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 02 2025 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.02.849-870

Abstract

Effective risk management is essential for rice farmers to achieve sustainable agriculture. Rice production is inherently influenced by uncertainties that can lead to yield declines or, in severe cases, complete crop failure. These uncertainties arise from various factors, including climate change, nutrient leaching, soil erosion, landslides, floods, pests, and droughts. Such risks not only threaten production but also have short-term impacts on food security at regional and national levels, potentially resulting in rice scarcity and rising prices. This study aims to analyze rice production and its associated risks in Purbalingga Regency, Central Java. Using multiple linear regression and multiplicative heteroscedasticity regression methods, the study incorporates novel elements such as agricultural inputs (land size, seeds, urea fertilizer, pesticides, and machinery), socio-demographic factors (planting season, education, farming experience), and government policies (ownership of farmer cards and extension service intensity). The findings indicate that land area, urea fertilizer, pesticides, agricultural tools, Farmer Card ownership, extension services, and planting seasons significantly affect rice production and its risks. These results underscore the importance of enhancing farmers' capabilities through improved agricultural inputs, education, and a deeper understanding of evolving planting processes, ultimately enabling more effective risk management strategies.
Co-Authors Cahyaningtyas Ria Uripi Cahyo, Heru Faqih, Muhamad Khairurrizqo, Khairurrizqo Kiky Srirejeki, Kiky Octisari, Sully Kemala Purnomo, Sodik Dwi Roesiana, Monica Sundari, Sri