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THE IMPACT OF KNOWLEDGE PROCESSES AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON SERVICES QUALITY ALONG SUPPLY CHAIN Al-Qaysi, Bilal .J.; Atallah Hussein, Hafsa
International Journal of Supply Chain Management Vol 8, No 1 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (700.487 KB)

Abstract

This study summarizes a sample of the managers of the Iraqi cellular communications company with 84 employees. The company is a service organization responsible for providing integrated telecommunications services. As a management system that uses human, technical, material and financial resources, its size and value increase in line with technical progress. The demand for telecommunication services is increasing for several factors, the most important being the only means available to the majority and to the increase in population. The aim of this study is to develop and test a empirical model to link knowledge management processes and customer relationship management to the quality of services along supply chain. The problem of the study was formed through many mental and practical inquiries represented in the negotiation of the customer's knowledge and behavior, the importance of the horizon of customer relationship management, the level of its importance and its impact on the quality of services, the concept of quality of service, the level of its importance, the types of knowledge processes and their importance in the studied companies and their impact on Quality of services along supply chain. These questions were investigated later. The new study aimed at determining the relationship between the changes in the study in the company that was examined and the ability to apply it in all its parts and its ability to develop and use it to serve the customers in the examined organization. The study used the survey as a tool to collect the information that was diverted to be transferred because of statistical tools that were examined for results. The results and recommendations highlighted the reality and facts of the variables that the study addressed from the mental point of view and applied in the company's exams.
TECHNOLOGY MANAGEMENT FOR SUPPLY CHAIN IN SPORTS CLUBS IRAQI AND ITS REFLECTION ON THE EXCELLENCE PERFORMANCE Al-Qaysi, Bilal .J; Atallah Hussein, Hafsa
International Journal of Supply Chain Management Vol 8, No 1 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (777.068 KB)

Abstract

This research seeks to spread the culture of total quality management among employees at all levels of management in sports clubs working in Iraq and the duration of their reflection on the creation of outstanding performance, and to explore any of the variables of TQM more influential performance excellence studies aims: Identify the latest trends in total quality management and the requirements for applying them in sports clubs to raise their performance within the sports sector Design/methodology/approach: The descriptive descriptive approach was used. The questionnaire was used to collect data in order to develop a reliable and correct measurement model for TQM variables and their distances. The hypotheses were tested using some statistical treatments. Findings : The study concluded the sample agreement that the distinct performance is directly affected by TQM and its dimensions (administrative leadership, continuous improvement, process improvement, relationship marketing). The model of measurement of these variables has been developed. Moreover, the results support the hypothesis of influence and correlation between the investigated variables . Practical implications:This study provides a useful measure of overall quality management and performance, helping managers and employees at the sports club levels to assess the current status of club performance. Managers may improve their performance programs more effectively and efficiently through their strategic approaches to competition. Originality / value: This study is committed to assisting the administrations working in the sports sector to address the challenge of increasing the performance of sports clubs through the management of total quality and its dimensions.