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All Journal JURNAL ECONOMIA JABM JOURNAL of ACCOUNTING - BUSINESS & MANAGEMENT Jurnal Ilmu Manajemen
Supian, Kamisah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Household Budgets Among Different Income Groups in Klang Valley Buhari, Al Sarah Alyaa Al; Supian, Kamisah; Abdullah, Sharifah Hilmi Syed
Journal of Accounting, Business and Management (JABM) Vol 32 No 1 (2024): Special Issue
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jabminternational.v32i1.1468

Abstract

Budgeting is a common approach financial advisors introduce to teach individuals how to manage their expenses. Without budgeting, however, family living expenses may exceed the available income and jeopardise the family's overall financial goals. Financial issues are one of the significant causes of instability among families, especially lowincome earners who live below the usual standard and have an income that can only go for food and housing, making it impossible to satisfy their family's needs and attain goals. This scenario puts low-income families in a problematic state or condition that can be resolved through adequate financial support. This study examines the dynamics of household budgeting practices across various income groups within the Klang Valley region. The study also aims to identify the importance of budget allocation and expenditure priorities among low-income, middle-income, and high-income households. It underscores the crucial role of financial literacy and planning factors in budgeting practices, empowering individuals with the knowledge to manage their finances effectively. Data were collected from 65 tourism industry workers with multiple backgrounds by distributing questionnaires using a convenient sampling approach. The data collected were analysed using the Statistical Package for Social Science (SPSS) software. The findings contribute to a better understanding of how income disparities shape household finances and inform policy interventions to enhance financial resilience and equity within the Klang Valley community.
Employer Branding as a Strategic Differentiation for Key Positions in the Telecommunications Industry Ningsih, Nofita; Wendra; Supian, Kamisah
Jurnal Ilmu Manajemen Vol. 15 No. 1 (2025): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v15i1.883

Abstract

In the competitive talent war, employer branding has become an important strategy to attract and retain talent for key positions, especially in the highly dynamic and competitive telecommunications industry. This research aims to design an employer branding strategy for key positions in PT XYZ, focusing on how employer branding influences the decision of talents in key positions to be interested in joining and staying in the company. Using a descriptive qualitative method, data was collected through interviews, document analysis, surveys to employees and candidates for key positions. This research utilizes Moesly & Schimdt's employer branding framework in the steps of building a strong employer branding. The research findings show that employer branding efforts, especially those that emphasize career development opportunities, building authentic EVP values, developing talent communities, digital recruitment platforms and increasing employee engagement in employer branding programs play an important role in attracting and retaining talent in key positions. The proposed strategies include EVP internalization, cross-unit collaboration, talent community development and strengthening the employer branding platform. This study contributes to the academic discourse on strategic human resource management especially employer branding and offers practical recommendations for companies that want to become employers of choice in the telecommunications industry.
Brand Image or Price? Tracing the Path of Satisfaction to Telkomsel Consumer Loyalty Nurrahmi, Maftuhah; Supian, Kamisah
Jurnal Economia Vol. 22 No. 1 (2026): February 2026
Publisher : Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v22i1.85949

Abstract

This study analyses the influence of brand image, price, and customer satisfaction on customer loyalty among Telkom product users. The research employed purposive sampling with 104 current or former Telkom users as respondents. Data were collected through a questionnaire using Likert scale adapted from the PIRQUAL instrument. Data analysis applied SEM with SmartPLS, including outer and inner model tests for reliability, convergent and discriminant validity, and an assessment of direct and indirect effects. The results show that all constructs met reliability and validity standards, the model demonstrates strong predictive ability for customer satisfaction and loyalty. Findings reveal that brand image is the most dominant factor influencing loyalty, both directly and through satisfaction. While price has a significant impact on customer satisfaction, its influence on loyalty is limited without the presence of other supporting factors. Overall, customer loyalty is more influenced by brand-related perceptions than by functional factors such as price.
Co-Authors Abdullah, Sharifah Hilmi Syed Buhari, Al Sarah Alyaa Al Ningsih, Nofita Nurrahmi, Maftuhah Wendra