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All Journal International Journal of Supply Chain Management Indonesian Journal of Humanities and Social Sciences
Hadi Mahdi, Zainab
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Religion Arts Humanities Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Transportation

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INVESTIGATING THE EFFECT OF LOSING CUSTOMERS AND REPUTATION ON THE SUPPLY CHAIN OF BRAND MARKETING (CASE STUDY: PEGAH COMPANY PRODUCTS CONSUMERS) Hadi Abbood, Abbas; Hadi Mahdi, Zainab; naeem Bachi, Adheem
International Journal of Supply Chain Management Vol 8, No 1 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (572.376 KB)

Abstract

Abstract- The purpose of this research is to Investigating the Effect of losing customers and reputation on the supply chain of brand marketing (case study: Pegah products consumers). The present study is an applied research. The statistical population of this research is the customers of Pegah products. Given the unlimited size of the statistical population, the sample size is 384 people. The sampling method is also available. The validity of the questionnaires was confirmed by experts and the reliability of the questionnaires with the help of Cronbach's alpha coefficient for brand marketing of 0.878 and 0.801 for organization's reputation. To analyze the data collection using Amos software, the results show that the supply chain of brand marketing has an effect on organizational reputation. Keywords: Brand marketing, supply chain, Organizational reputation, customer, Pegah products.
Implement differentiation strategy By Using Sustainable Costs Management Techniques (Applied study) Hadi Mahdi, Zainab
JOM Vol 5 No 1 (2024): Indonesian Journal of Humanities and Social Sciences, March 2024
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v5i1.4529

Abstract

Research aims to study one of the costly administrative technologies,which is a sustainable costs management techniques and highlighting itsrole in reducing costs and shortening the life cycle of the product andmeeting the requirements of customers and focusing on theenvironmental dimension and indicating its impact on the implementationof one of the competitive strategies, which is the strategy of differentiation.The research is classified as a study Applied in the Diwaniyah tires factoryaffiliated to the General Company for Rubber Industries, and the researchreached a set of conclusions, the most important of which are: thenecessity of applying the sustainable synchronous engineering in theresearch sample factory because of the benefits of this technology inachieving savings in the time, cost and quality, which in turn is in line withthe distinction strategy as well as the necessity of following this Thestrategy to obtain a greater market share and thus achieve higher profits,which contributes to the recovery of the national economy.
Co-Authors Hadi Abbood, Abbas naeem Bachi, Adheem