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Justification of the Forming Mechanism of a Supply Chains by Regional Tourist Cluster Competitiveness A. Nigay, Evgeniya; Lebedinskaya, Yulia S.
International Journal of Supply Chain Management Vol 8, No 6 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

The competitiveness of the region and prosperity of economy are substantially caused by forming of competitive industry clusters in the supply chain strategy. With a force of the industry clusters making it the extensive list of scientific works is devoted to questions of a research of interrelation of competitive positions of the region. However today there is no standard approach to selection of indicators of competitiveness of a tourist cluster and to its assessment. Authors present an integrated approach to assessment of competitiveness of a tourist cluster of the region on the basis of a rhombus of competitive advantages of M. Porter and the system of accumulation of cost by subjects of this education in article. According to the offered approach the competitiveness of a tourist cluster of the region forms proceeding from complex assessment of competitiveness of every one of subjects in its structure. At the same time the competitiveness of subjects of a tourist cluster is measured proceeding from the competitive advantages reached by it. The combination of competitive advantages, participants of a cluster as well as their interaction provide synergy effect in improving competitiveness of a tourist cluster and, as a result, the region.