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All Journal Cipasung Techno Pesantren: Scientific Journal
Aripin, Wahyu Teri
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Computer Science & IT Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology

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Analisis Penentuan Strategi Pemasaran Optimal Warung Jajanan Mamadamay Cintaraja Tasikmalaya Menggunakan Metode Game Theory Aripin, Wahyu Teri; Fuadi, Mamik M.; Bilqis, Mina Rahmani
Cipasung Techno Pesantren: Jurnal Ilmiah Vol 18 No 1 (2024): Cipasung Techno Pesantren: Scientific Journal
Publisher : LPPM Sekolah Tinggi Teknologi Cipasung

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Warung Jajanan Mamadamay is one of the UMKM located in the Cintaraja area of Tasikmalaya which is engaged in culinary or fast food. Warung Jajanan Mamadamay has two marketing strategies, namely offline marketing and online marketing. The emergence of competitors in the Cintaraja area and the need for Mamadamay Snack Stalls to improve and maintain their businesses so that they can survive requires an optimal method/strategy. Game theory is a theory to complete and provide an overview to both parties in making decisions when determining the strategy to be applied. The optimal strategy at Warung Jajanan Mamadamay with Game Theory uses the Marketing Mix 4 P variables, namely Product, Price, Place and Promotion. Based on data processing with Game Theory and data analysis, the optimal marketing strategy at Warung Jajanan Mamadamay at this time is: offline marketing using the product variable strategy and online marketing using the promotion variable strategy.
PERANCANGAN MESIN PENCACAH BRIKET SAMPAH DENGAN MENGGUNAKAN KONSEP INOVASI FRUGAL DI PONDOK PESANTREN CIPASUNG TASIKMALAYA Muslimah, Ajeng Sabarini; Aripin, Wahyu Teri; Alam, Muhammad Samsam Purnama
Cipasung Techno Pesantren: Jurnal Ilmiah Vol 18 No 2 (2024): Cipasung Techno Pesantren: Scientific Journal
Publisher : LPPM Sekolah Tinggi Teknologi Cipasung

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Cipasung Islamic Boarding School is one of the Islamic boarding schools in Cipakat Village, Singaparna District, Tasikmalaya Regency. As the number of students and residents increases, the amount of waste generated also increases. Currently, what needs to be done is not to be hostile to waste, but to find a way to speed up the waste decomposition process and utilize waste that can still be recycled. Therefore, it is necessary to design a waste shredder machine, considering one of the concepts, namely Frugal Innovation. The results of the waste shredder machine have a waste shredding capacity specification of 100 kg/hour, the waste shredding process is carried out through a drive transmission using a 4.0 hp 118 cc 3,600 rpm satoo gasoline motor with 12 dynamic blades, used drum container, wheels and shift levers. With a total price of the waste shredder machine of IDR 6,458,000. The results of the analysis of the design machine have advantages in terms of price and the addition of wheel and lever features, compared to machines on the market.
Co-Authors Alam, Muhammad Samsam Purnama Bilqis, Mina Rahmani Fuadi, Mamik M. Muslimah, Ajeng Sabarini