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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Nautical: Jurnal Ilmiah Multidisiplin Indonesia Hexatech: Jurnal Ilmiah Teknik Journal of Tourism, Hospitality and Travel Management (JTHTM) Atestasi : Jurnal Ilmiah Akuntansi
Hasyim, Muhamad Ardi Nupi
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Religion Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Transportation

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Systematic Literature Review (SLR): peran pemasaran digital terhadap efektivitas branding Koperasi di era digital Hasyim, Muhamad Ardi Nupi; Denia N, Eva; Maharani, Dewi; Febryanti, Ayu
Nautical : Jurnal Ilmiah Multidisiplin Indonesia Vol. 3 No. 4 (2025): Nautical: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/nautical.v3i4.1410

Abstract

Penelitian ini bertujuan untuk menganalisis peran pemasaran digital terhadap efektivitas branding koperasi di era digital menggunakan metode Systematic Literature Review (SLR). Pengumpulan data diperoleh dengan mendokumentasi artikel yang terkait pada penelitian serupa, artikel yang didapat dan digunakan pada penelitian ini sebanyak 10 artikel jurnal dapat diperoleh dari database google scholar dengan menggunakan aplikasi publish or perish .Perkembangan teknologi informasi telah mendorong koperasi untuk beradaptasi dengan strategi pemasaran digital guna memperkuat merek mereka di pasar yang semakin kompetitif. Penelitian ini mengumpulkan dan menganalisis literatur yang relevan untuk mengidentifikasi tren, strategi, dan dampak pemasaran digital terhadap keberhasilan branding koperasi. Hasil penelitian menunjukkan bahwa pemasaran digital, termasuk penggunaan media sosial, optimasi mesin pencari, dan konten berbasis digital, memiliki pengaruh signifikan terhadap peningkatan kesadaran merek, loyalitas pelanggan, dan daya saing koperasi. Temuan ini memberikan wawasan berharga bagi pengelola koperasi untuk memanfaatkan teknologi digital secara efektif dalam strategi branding mereka.
Rancang bangun sistem informasi akuntansi piutang dagang berbasis website Ningsih, Winda Nur Rizki; Setiajatnika, Eka; Amran, Suarny; Hasyim, Muhamad Ardi Nupi
Hexatech: Jurnal Ilmiah Teknik Vol. 3 No. 1 (2024): Hexatech: Jurnal Ilmiah Teknik
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/hexatech.v3i1.1294

Abstract

Tujuan dari penelitian ini adalah untuk merancang dan menghasilkan model sistem informasi akuntansi berbasis website sehingga menjadi solusi dari permasalahan yang ada. Metodologi penelitian yang digunakan dalam perancangan sistem ini adalah metode Research & Development (R&D). Dengan adanya sistem informasi akuntansi piutang dagang berbasis website ini dapat memudahkan bagian piutang dalam mengelola dan menganalisa piutang pelanggan PT Denko Wahana Sakti cabang Bandung. Sistem piutang yang berjalan pada PT Denko Wahana, yang masih menggunakan Microsoft Excel, belum efektif. Ketika ada pelanggan yang melakukan pembayaran, admin harus memeriksa tagihan satu per satu untuk memastikan jumlahnya sesuai, yang memakan waktu lama. Hal ini mempengaruhi analisis umur piutang dan menyebabkan keterlambatan dalam penagihan piutang yang telah jatuh tempo. Perancangan sistem informasi akuntansi piutang dagang yang diusulkan dapat memudahkan bagian administrasi dalam mengelola piutang pelanggan yang jatuh tempo dan mengurangi risiko piutang tak tertagih. Rancang bangun ini juga dapat meminimalisir ketidakakuratan maupun duplikasi data yang diakibatkan oleh kehilangan file atau penyimpanan di berbagai tempat.
From Utility to Intention: Unpacking the Drivers of Smart Hotel Adoption in the Digital Native Segment Octaviany, Vany; Hasyim, Muhamad Ardi Nupi; Gusnadi, Dendi; Mardiyana, Eva
Journal of Tourism, Hospitality and Travel Management Vol. 1 No. 2 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v1i2.309

Abstract

As the hospitality industry evolves in tandem with technological advancement, the role of smart technologies in shaping guest experiences and influencing decision-making has become increasingly central. This study investigates how digital natives—consumers born into a digitally connected world—navigate smart hospitality environments by integrating the Technology Acceptance Model (TAM) elements with constructs such as trust in technology, smart hospitality experience, and social media influence. A total of 240 valid responses were collected through a structured online questionnaire targeting individuals aged 18–40 who had experience staying in hotels with smart features and actively engaged with social media during travel planning. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the study confirms that perceived ease of use, usefulness, and trust significantly influence purchase intention, with smart hospitality experience as a key mediator. Moreover, social media is powerful in shaping perceptions of technology, trust, and intention. The findings enrich our understanding of how functional, emotional, and social dimensions converge in technology-driven hospitality decisions. This study offers theoretical advancement and managerial insight, highlighting the importance of designing technology for efficiency, experience, trust, and narrative resonance.
The effect of perceived benefits, ease of use and customer trust on interest reusing mobile banking services Nugraha, Heri; Hasyim, Muhamad Ardi Nupi
Atestasi : Jurnal Ilmiah Akuntansi Vol. 5 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v5i2.782

Abstract

The Influence of Perceived Benefits, Ease of Use, and Customer Trust on Interest in Reusing Internet Banking/Mobile Banking Services” under the guidance. The purpose of the study is to examine the effect of perceived benefits, ease of use and customer trust on the interest in reusing internet banking/mobile banking services. This study uses quantitative methods (descriptive and associative). Data collection techniques use questionnaires by distributing a list of questions or written statements to be answered or filled out with the number of 100 respondents were taken randomly. Perception of Benefits, Ease of Use and Customer Trust have a significant effect on interest in reusing internet banking/mobile banking services. Based on the respondents, Perceived Benefits and Ease of Use show a strong category, while Customer Trust shows a very strong category. So that the results of the study show: Perception of Benefits, Ease of Use and Customer Trust on the interest in reusing internet banking/mobile banking services at bank OCBC NISP is very strong.
Systematic Literature Review (SLR): peran pemasaran digital terhadap efektivitas branding Koperasi di era digital Hasyim, Muhamad Ardi Nupi; Denia N, Eva; Maharani, Dewi; Febryanti, Ayu
Nautical : Jurnal Ilmiah Multidisiplin Indonesia Vol. 3 No. 4 (2025): Nautical: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/nautical.v3i4.1410

Abstract

Penelitian ini bertujuan untuk menganalisis peran pemasaran digital terhadap efektivitas branding koperasi di era digital menggunakan metode Systematic Literature Review (SLR). Pengumpulan data diperoleh dengan mendokumentasi artikel yang terkait pada penelitian serupa, artikel yang didapat dan digunakan pada penelitian ini sebanyak 10 artikel jurnal dapat diperoleh dari database google scholar dengan menggunakan aplikasi publish or perish .Perkembangan teknologi informasi telah mendorong koperasi untuk beradaptasi dengan strategi pemasaran digital guna memperkuat merek mereka di pasar yang semakin kompetitif. Penelitian ini mengumpulkan dan menganalisis literatur yang relevan untuk mengidentifikasi tren, strategi, dan dampak pemasaran digital terhadap keberhasilan branding koperasi. Hasil penelitian menunjukkan bahwa pemasaran digital, termasuk penggunaan media sosial, optimasi mesin pencari, dan konten berbasis digital, memiliki pengaruh signifikan terhadap peningkatan kesadaran merek, loyalitas pelanggan, dan daya saing koperasi. Temuan ini memberikan wawasan berharga bagi pengelola koperasi untuk memanfaatkan teknologi digital secara efektif dalam strategi branding mereka.
Bahasa Inggris Hasyim, Muhamad Ardi Nupi; Ramdhany, Muhamad Arief
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 11 No 2 (2024): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v11i2.51338

Abstract

This study examines how spiritual leadership curbs fraud in Indonesian financial service companies through the mediating role of organizational culture and the moderating role of employee motivation. Using a quantitative design, data were collected from 220 employees across banking and non-banking institutions through a five-point Likert survey. The hypotheses were tested using Partial Least Squares (PLS) analysis. Results show that spiritual leadership exerts a significant direct and indirect effect on fraud prevention via organizational culture. While employee motivation does not moderate the link between spiritual leadership and fraud prevention, it strengthens the relationship between organizational culture and fraud prevention. The findings underscore the importance of embedding spiritual leadership and cultivating an ethical organizational culture to reinforce integrity systems, with employee motivation acting as a vital reinforcing factor.
Co-Authors Amran, Suarny Dendi Gusnadi Denia N, Eva Eka Setiajatnika Eva Mardiyana Febryanti, Ayu Heri Nugraha M. Arief Ramdhany Maharani, Dewi Ningsih, Winda Nur Rizki Vany Octaviany