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KOMUNIKASI PEMASARAN DINAS PARIWISATA KABUPATEN BULELENG DALAM MENINGKATKAN JUMLAH WISATAWAN DI BULELENG Putri, Niluh Wiwik Eka
Jurnal Komunikasi Profesional Vol 3, No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

By using a qualitative descriptive approach, this is to explore the activities of the marketing department of the Buleleng Regency Tourism Office in implementing marketing communications to increase the number of tourists. The tourism sector is one of the factors that influence the economy of Buleleng Regency. Through a good marketing communication strategy in marketing, the results will be good too, this will also increase tourist visits and help economic growth in Buleleng Regency. Similarly, tourism marketing aims to inform, persuade, introduce and increase tourist consumers so that prospective tourists have a desire to visit Buleleng Regency. The strategy carried out by the Buleleng Regency Tourism Office in increasing the number of tourist visits included advertising through television electronic media, online media, brochures, banners. Then face-to-face sales (Personal Selling) by introducing tourism products that are the object of tourist attractions. Furthermore sales promotion (Sales Promotion) through writing or direct communication, and publicity (Publicity) in the form of commercial news about products that are broadcast both through print media and electronic media. As well as direct marketing (Direct Marketing) is a form of promotion carried out by persuading prospective tourists. This can be done through writing that tells the experience on a personal blog. So that prospective tourists who want to go to Buleleng Regency can read someone's experience on various internet sites related to tourism objects, entrance ticket prices, locations, and so on. In addition, based on (Marketing Max) there are 13 elements including Products, Prices, places, promotions, people, physical condition, process, brand, segmentation, service, positioning, sales, and targets.Keywords: Marketing Communication, Buleleng Tourism Service, Travelers

Komunikasi Pemasaran Dinas Pariwisata Kabupaten Buleleng Dalam Meningkatkan Jumlah Wisatawan Di Buleleng Putri, Niluh Wiwik Eka
Jurnal Komunikasi Profesional Vol 3 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

By using a qualitative descriptive approach, this is to explore the activities of the marketing department of the Buleleng Regency Tourism Office in implementing marketing communications to increase the number of tourists. The tourism sector is one of the factors that influence the economy of Buleleng Regency. Through a good marketing communication strategy in marketing, the results will be good too, this will also increase tourist visits and help economic growth in Buleleng Regency. Similarly, tourism marketing aims to inform, persuade, introduce and increase tourist consumers so that prospective tourists have a desire to visit Buleleng Regency. The strategy carried out by the Buleleng Regency Tourism Office in increasing the number of tourist visits included advertising through television electronic media, online media, brochures, banners. Then face-to-face sales (Personal Selling) by introducing tourism products that are the object of tourist attractions. Furthermore sales promotion (Sales Promotion) through writing or direct communication, and publicity (Publicity) in the form of commercial news about products that are broadcast both through print media and electronic media. As well as direct marketing (Direct Marketing) is a form of promotion carried out by persuading prospective tourists. This can be done through writing that tells the experience on a personal blog. So that prospective tourists who want to go to Buleleng Regency can read someone's experience on various internet sites related to tourism objects, entrance ticket prices, locations, and so on. In addition, based on (Marketing Max) there are 13 elements including Products, Prices, places, promotions, people, physical condition, process, brand, segmentation, service, positioning, sales, and targets.Keywords: Marketing Communication, Buleleng Tourism Service, TravelersÂ

KOMUNIKASI SOSIAL DALAM MENSOSIALISASIKAN PENETAPAN KEBIJAKAN GUBERNUR BALI TENTANG PEMBATASAN TIMBULAN SAMPAH PLASTIK SEKALI PAKAI Putri, Niluh Wiwik Eka
Jurnal Nomosleca Vol 5, No 1 (2019): April 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v5i1.2783

Abstract Bali is a tourist destination so cleanliness and the beauty of tourist areas are an absolute requirement in the world of tourism. The provincial government of Bali issued a governor regulation number 97 of 2018 concerning restrictions on the generation of disposable plastic waste. Handling waste problems is not only the responsibility of one party, but must involve all elements, namely; community, government and private sector. The existence of community-based waste management groups, as well as other stakeholders is expected to be the driver of achieving Trash-Free Indonesia in 2020, especially Bali. This study aims to determine social communication in socializing the policy of limiting the generation of plastic waste in Bali. This study uses a qualitative approach with action research methods. The results of the study show that social communication about the policy of limiting the generation of disposable plastic waste issued by the Governor of Bali has succeeded in increasing public awareness in reducing the use of plastic. In carrying out social communication, the Governor of Bali conducts social contacts in primary (direct) or secondary (mass media). With the existence of social contacts, social change occurs in accordance with what is expected by the provincial government of Bali. Keywords: Social Communication, Socialization, Governor of Bali Policy DOI :Â https://doi.org/10.26905/nomosleca.v5i1.2783

Komunikasi Pemasaran Dinas Pariwisata Kabupaten Buleleng Dalam Meningkatkan Jumlah Wisatawan Di Buleleng Putri, Niluh Wiwik Eka
Jurnal Komunikasi Profesional Vol. 3 No. 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

By using a qualitative descriptive approach, this is to explore the activities of the marketing department of the Buleleng Regency Tourism Office in implementing marketing communications to increase the number of tourists. The tourism sector is one of the factors that influence the economy of Buleleng Regency. Through a good marketing communication strategy in marketing, the results will be good too, this will also increase tourist visits and help economic growth in Buleleng Regency. Similarly, tourism marketing aims to inform, persuade, introduce and increase tourist consumers so that prospective tourists have a desire to visit Buleleng Regency. The strategy carried out by the Buleleng Regency Tourism Office in increasing the number of tourist visits included advertising through television electronic media, online media, brochures, banners. Then face-to-face sales (Personal Selling) by introducing tourism products that are the object of tourist attractions. Furthermore sales promotion (Sales Promotion) through writing or direct communication, and publicity (Publicity) in the form of commercial news about products that are broadcast both through print media and electronic media. As well as direct marketing (Direct Marketing) is a form of promotion carried out by persuading prospective tourists. This can be done through writing that tells the experience on a personal blog. So that prospective tourists who want to go to Buleleng Regency can read someone's experience on various internet sites related to tourism objects, entrance ticket prices, locations, and so on. In addition, based on (Marketing Max) there are 13 elements including Products, Prices, places, promotions, people, physical condition, process, brand, segmentation, service, positioning, sales, and targets.Keywords: Marketing Communication, Buleleng Tourism Service, TravelersÂ

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