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This Author published in this journals
All Journal ADPEBI International Journal of Business and Social Science International Journal of Entrepreneurship and Business Management Multifinance
Sukiman, Iyan
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Integrating Sustainability with Celebrity Endorser and Brand Image: Effects on Buying Interest in Cosmetics Consumers Surjono, Welly; Purnamawati, Hilda; Sukiman, Iyan; Hafdriani , Al-nissya
ADPEBI International Journal of Business and Social Science Vol. 5 No. 1 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v5i1.1191

Abstract

Purpose – This study aims to find out how endorsements, and endorsements of elebrities and brands, can influence purchase preference. Methodology/approach–The research design in this study is quantitative with a self-administered online survey research method. The research participants were adult female cosmetics consumers over 18 years of age selected through online panel providers in Pangalengan, South Bandung, totaling 9,964 people with the Simple Random Sampling technique obtained 384 samples. Data analysis was conducted using descriptive statistics and inferential statistics, including t-test and ANOVA. Findings–The results reveal significant differences between the variables, and support plays an important role in purchasing decisions. ANOVA results show a strong relationship between endorsement, celebrity endorsement, and brand image. Regression models show that endorsements and celebrity endorsements positively affect purchase intentions, with endorsements having a relatively significant effect. Novelty/value –The integration between sustainability and the use of celebrity endorsers has not been explored in depth. Usually, celebrity endorsement focuses more on celebrity appeal, credibility, or social influence without considering sustainability.
The Influence of the Current Ratio and Debt to Equity Ratio on Return of Assets Against ANTM Company. Tbk Purnamawati, Hilda; Noorwasylatusyfa , Erdyani; Sukiman, Iyan
International Journal of Entrepreneurship and Business  Management Vol. 3 No. 1 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v3i1.951

Abstract

This study aims to determine how much influence the current ratio and debt to equity ratio have on the return on assets of the ANTM company. Tbk. This study uses financial report data over a period of 5 years from 2017-2021 as a research sample using SPSS25. The method used in this research is asociative descriptive analysis with a quantitative approach. The instrument used in this research is financial report data for a span of 5 years for each variable. Based on the results of data analysis obtained multiple linear regression equations from the results of hypothesis testing obtained that the results showed that the variable current ratio (X1) and debt to equity ratio (X2) had a calculated F value of 102.762 and a sig value of 0.000 with an F table value of 18.153. With the results of F count > F table and sig count < 0.005, it can be concluded that simultaneously the current ratio and debt to equity ratio affect the return on assets (Y). In this study, it was also found that the coefficient of determination had an effect of 67.9%, which means that the influence of the current ratio and Debt to equity ratio on the return on assets is 67.9%, the remaining 32.1% is influenced by other factors not included in this study
THE ROLE OF MOTIVATION AND WORKLOAD ON EMPLOYEE PERFORMANCE AT THE SADANANYA VILLAGE HEAD OFFICE CIAMIS REGENCY Purnamawati, Hilda; Dahlan, Malik Al Muslim Putra; Sukiman, Iyan
Multifinance Vol. 3 No. 2 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i2.451

Abstract

This study aims to explore the implementation of Interpretation of Financial Accounting Standards (Human resource performance is a key pillar in the effectiveness of public sector organizations, including at the village government level which serves as the frontline of public service. This research is motivated by the phenomenon of declining employee performance at the Sadananya Village Head Office, Ciamis Regency. This initial indication is reinforced by internal assessment data, increasing absenteeism rates, and pre-survey findings that describe problems related to low work motivation and perceptions of excessive workload. Therefore, this study aims to analyze in depth the conditions of motivation (X₁), workload (X₂), and employee performance (Y), and to examine the influence of motivation and workload variables on employee performance partially and simultaneously. This study uses a quantitative approach with a descriptive verification design. The sampling method used is a census (saturated sample), where the entire population of 80 employees is used as respondents. Data collection was carried out through questionnaires, and the data analysis technique used is multiple linear regression analysis with the help of SPSS software. This study found that most employees experience low work motivation, while on the other hand they feel a high workload. The results of statistical testing then confirmed that these two factors, motivation and workload, were proven to have an influence on employee performance, both when analyzed separately (partially) and combined (simultaneously).
Co-Authors Dahlan, Malik Al Muslim Putra Hafdriani , Al-nissya Noorwasylatusyfa , Erdyani Purnamawati, Hilda Surjono, Welly