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All Journal Jurnal Ilmiah Wahana Pendidikan Jurnal Locus Penelitian dan Pengabdian
Aruan, Alexander Mamby
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Religion Aerospace Engineering Automotive Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Mathematics Social Sciences Other

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Implementation Of Sgd's Program Of A Mall In Indonesia In Increasing Awareness Of Ev Friendly Practice Baeng, Rucita Theola; Octafyanti, Lia; Aruan, Alexander Mamby
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 4.B (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

Plaza Indonesia, a prominent shopping center in Jakarta, Indonesia, aims to enhance environmental consciousness among millennials. This research delves into the campaign's effectiveness in attracting millennial participation and fostering environmental stewardship. A mixed-methods approach was employed to assess the campaign's impact. Quantitative data was gathered through surveys administered to millennial mall visitors, while qualitative data was obtained through in-depth interviews with campaign organizers and millennial participants. The campaign's success can be attributed to its creative and engaging approach, which resonated with millennials. The use of social media, influencer marketing, and experiential activities effectively captured millennial attention and encouraged participation. Plaza Indonesia's environmental awareness campaign serves as a successful model for engaging millennials in environmental initiatives. The campaign's creative approach and focus on experiential engagement provides valuable insights for other organizations seeking to connect with this demographic
Terhubung Dengan Diri: Bagaimana Digital Storytelling Membentuk Komunitas Yoga Melalui Instagram Aruan, Alexander Mamby; Oeffie, Shafira Naomi; Setiawan, Joe Harrianto
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 1 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i1.5513

Abstract

Di tengah meningkatnya kebutuhan akan ruang reflektif bagi wanita karier dalam mencapai mindfulness, konten Honest Wellness yang diproduksi oleh Mood Studios hadir sebagai bentuk narasi digital yang menggabungkan praktik yoga, mindfulness, dan keseimbangan hidup. Melalui cerita personal yang diunggah di Instagram, para anggota komunitas membagikan pengalaman otentik mereka, menciptakan keterhubungan emosional dan penguatan identitas diri. Studi ini menggunakan pendekatan kualitatif deskriptif dengan paradigma interpretif, memanfaatkan observasi naratif dan wawancara semi-terstruktur terhadap pihak internal serta tiga storyteller perempuan dari komunitas Mood Studios. Teori utama yang digunakan adalah digital storytelling dari Lambert, dengan dukungan konsep paradigma naratif dari Fisher. Hasil analisis menunjukkan bahwa elemen-elemen digital storytelling yang dikemukakan oleh Lambert—seperti Point of View, A Moment of Change, Emotional Content, The Gift of Your Voice, Pacing, Economy, dan The Power of the Soundtrack—terwujud secara bermakna dalam konten Honest Wellness. Elemen-elemen ini tidak hanya merepresentasikan pengalaman personal para pencerita, tetapi juga membentuk ruang komunikasi digital yang otentik dan emosional. Melalui praktik digital storytelling di Instagram, identitas wanita karier dibentuk dan diperkuat dalam komunitas yoga yang terbangun melalui ruang narasi digital.
Co-Authors Baeng, Rucita Theola Octafyanti, Lia Oeffie, Shafira Naomi Setiawan, Joe Harrianto