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All Journal Journal of Pragmatics Research JET (Journal of English Teaching) International Journal of Applied Business and International Management
Azhar, Kaukab Abid
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Attitudes of Islamic Learning and Education Faculty Students towards English Language at Karachi University Iqbal, Nayab; Aftab, Huma; Azhar, Kaukab Abid
JET (Journal of English Teaching) Vol. 5 No. 1 (2019): Journal of English Teaching
Publisher : Prodi. Pendidikan Bahasa Inggris, FKIP, Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (889.802 KB) | DOI: 10.33541/jet.v5i1.958

Abstract

The research paper aims at studying the attitudes of the students of Islamic Learning and Education Faculty towards English at the University of Karachi. It is based on testing the hypothesis that the students of Islamic Learning Faculty have less positive attitudes towards English as compared to the students of Education faculty through a survey on first year students of both faculties. A five-point Likert scale was used to conduct a survey on 151 students of the Islamic Learning faculty and 135 students of the Education faculty. The results were calculated using an independent t-testand standard deviation which reveals that there is a minor difference in the attitudes of thestudent of both faculties. The students of the Education faculty showed more positive attitudes when asked about the importance of English as compared to the attitudes of the students of Islamic Learning Faculty. However, the difference in their attitude is negligible. As the results reveal a minor association between the attitudes of the learners and their faculty, the study; therefore, proves the null hypothesiswhich says that there is no significant difference between the attitudes of the students of both the faculties. Keywords: attitudes; English language; t-test; standard deviation; Islamic learning faculty; education faculty; likert-scales
Understanding e-Loyalty in Online Grocery Shopping Azhar, Kaukab Abid; Bashir, Dr. Muhammad Adnan
International Journal of Applied Business and International Management Vol 3, No 2 (2018): December 2018
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v3i2.158

Abstract

Online grocery stores are becoming more popular than ever. As the number of consumers of online grocery stores increases, understanding e-loyalty in this context is pivotal. Despite its growing importance, e-loyalty in online grocery shopping is a less explored area in expanding e-commerce literature. The purpose of this research is to examine and understand the mediating role of e-satisfaction on e-loyalty in context of online grocery shopping. Predictors (convenience, merchandising, site design, and financial security) identified in Szymanski and Hise’s e-satisfaction model are used to further extend the model by examining their relationship with e-loyalty through mediation from e-satisfaction. The proposed model was tested on a sample of 351 online shoppers through the database of two large online grocery stores in Pakistan. The results were measured through regression analysis. Findings suggest that there is no significant relationship between any of the variables under study. Moreover, the mediating effect of e-satisfaction on e-loyalty was also not found. The results indicate significant contribution in three main areas: provides new insights for understanding e-loyalty, rejects Szymanski and Hise’s e-satisfaction model in the context of online grocery shopping, and validates findings of previous researchers who had suggested distinguish nature of online grocery shopping. Managers need to adopt different strategies for online grocery shopping due to the perishable and variable nature of the products. Some other variables can also be added to the model, such as e-trust and e-service quality, to further validate the research model.
Discourse and Power Relations: A Critical Discourse Analysis of a Pakistani Talk Show Iqbal, Nayab; Azhar, Kaukab Abid; Shah, Zubair Ahmed
Journal of Pragmatics Research Vol 2, No 1 (2020): Journal of Pragmatics Research
Publisher : State institute of islamic studies salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.947 KB) | DOI: 10.18326/jopr.v2i1.26-40

Abstract

The paper aims at studying the ways power and inequality are enacted in a Pakistani talk show aired on Capital TV on 14th August 2019. The research primarily focused on analyzing turn-taking patterns of the discussion held between the host of the program and three guests. The analysis revealed the unequal distribution of turns implying the unequal distribution of power between the host and guests as well as between the guests. The host of the program through her discourse asserted power as she was the one to control the topic of discussion throughout the program. Her power can be attributed to the power of media. Besides, one of the guest speakers, Jawwad asserted his power through his knowledge. The female speaker did not have enough representation and was not given enough chance to share her views, therefore, it can be concluded that gender was another element that played an important part in forming the power relations in the discussion that was observed.Keywords: Critical Discourse Analysis, Discourse Power Relations, Media Discourse and Talk Shows, Turn-taking
Co-Authors Aftab, Huma Bashir, Dr. Muhammad Adnan Iqbal, Nayab Shah, Zubair Ahmed