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All Journal Research of Business and Management Research of Economics and Business Research of Islamic Economics (RIE) Human Capital and Organizations Marketing and Business Strategy
Mansur, Amin
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Economics, Econometrics & Finance

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Determinants of Foreign Direct Investment from China to Indonesia Mansur, Amin
Research of Economics and Business Vol. 1 No. 2 (2023): SEPTEMBER 2023
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/reb.v1i2.82

Abstract

This study identifies and analyzes the determinants influencing China's foreign direct investment level in Indonesia. The independent variables in this study are economic growth, inflation rate, wage rate, exchange rate, and export value. The data used is time series data from 2000 - 2016. The analytical method used is multiple linear regression. The study results show that wage and inflation rates significantly affect the foreign investment level from China to Indonesia. The variables of economic growth, exchange rates, and exports do not affect the level of foreign investment from China to Indonesia. The simultaneous test results significantly influence all the independent variables used in this study. The implication for foreign direct investment is that the government must increase foreign investment in Indonesia to increase economic growth by improving the investment climate in the country by providing several facilities to assist foreign investors so that investors feel safe investing their capital in Indonesia and with synergy with monetary policy in lowering interest rates to increase investor interest in investing.
Role of Consumer Satisfaction as a Mediating of Effect Halal Labels, Brand Image, and Price on Purchasing Decisions Abelmar, Ryan Farhan; Mansur, Amin; Karimullah, Karimullah; Zhafiraah, Nazma Riska
Research of Islamic Economics Vol. 1 No. 2 (2024): JANUARY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rie.v1i2.171

Abstract

Consumers make judgments about what to buy by looking for, offering, assessing, and spending money on goods and services that they believe will meet their requirements. Purchasing decisions are to buy the brand they like from various available alternatives. Currently, business competition is very tight, especially in companies that produce products. Price perception is very important. The purpose of this study is to determine how price, brand perception, and halal labelling affect consumers' decisions to buy. consumer satisfaction as a mediating factor of Wardah cosmetic products. Research is designed as explanatory research. The study population was people who wore and had used cosmetics from Wardah, with 100 responders serving as the sample. The Partial Least Squared Structural Equation Modeling Method was used to gather data. The findings demonstrated that factors that mediated consumer pleasure in purchasing decisions were not halal labeling, brand image, or price. Purchase decisions are positively and significantly impacted by consumer satisfaction. Purchaser satisfaction can be a mediator that influences pricing for purchasing decisions, but kosher labels and brand image are not significant. Managerial implications of marketing and branding strategies such as halal label management, brand image development, and pricing strategies such as competitive pricing.
The Effect of Brand Image, Packaging, Advertising and Product Quality on Purchasing Decisions Farah, Ismi Addini; Mansur, Amin; Lovita, Erna
Research of Business and Management Vol. 2 No. 2 (2024): AUGUST 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v2i2.245

Abstract

This research aims to determine the influence of Brand Image, Packaging, Advertising and Product Quality on Purchase Decisions for Bear Brand Milk Products in Kemayoran. Data was collected using a questionnaire. The data analysis method used is multiple linear regression analysis. The results of the research show that Brand Image has a partially positive and significant effect on purchasing decisions, packaging has a partially positive and significant effect on purchasing decisions, Advertising has a partially positive and significant effect on purchasing decisions, Product Quality has an effect partially positive and significant on purchasing decisions  Brand Image, Packaging, Advertising and Product Quality simultaneously have a positive and significant effect on purchasing decisions. This paper contributes by exploring the relationship between the variables Debt-to-Equity Ratio, Earnings Per Share, and Price Earnings Ratio to the stock price, and this study provides an in-depth analysis of how the three financial indicators affect the company's stock price fluctuations. The managerial implications of these findings indicate that companies must focus on strengthening brand image, innovation in packaging design, strategy effective advertising, and continuously maintaining and improving product quality to encourage positive purchasing decisions and create sustainable competitive advantages.
Product Quality, Celebrity Endorsements, Brand Image, and Trust: Consumer Purchase Decisions Chandra, Saskia Maharani Putri; Mansur, Amin
Marketing and Business Strategy Vol. 2 No. 1 (2024): NOVEMBER 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v2i1.262

Abstract

This research aims to determine the influence of product quality, celebrity endorser, brand image and brand trust on purchasing decisions for Scarlett Whitening products in DKI Jakarta. The population in this research is the entire community. The sampling technique used was a non-probability technique and the number of samples was determined as 100 according to the hair formula. Data was collected using a questionnaire instrument method. The data analysis method used is multiple linear analysis. The results show that (1) product quality has a positive and significant effect on purchasing decisions. (2) celebrity endorsers have a positive and significant effect. (3) partially, brand image has a positive and significant effect. (4) Partially, brand trust has a positive and significant effect on purchasing decisions. The managerial implication of these findings is that companies need to focus on improving product quality, selecting relevant and influential celebrity endorsers, and building and maintaining a strong brand image and trust to maximize consumer purchasing decisions. This research contributes to a deeper understanding of how these factors, particularly in the context of popular celebrity endorsers on social media, may influence consumer purchasing preferences.
The Influence of Career Development, Organizational Culture, Motivation and Work Compensation on Employee Loyalty Nabila, Shafwa Cinta; Mansur, Amin
Human Capital and Organizations Vol. 2 No. 2 (2025): APRIL 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/hco.v2i2.323

Abstract

This study aims to determine how employee loyalty is influenced by career development, organizational culture, motivation, and pay, while reviewing these relationships from an Islamic perspective. The study focused on 76 employees from the BNI Head Office (Pejompongan Building). Its uniqueness lies in combining Islamic principles emphasizing ethics, justice, and maslahah (public welfare) with traditional management approaches. While previous research has examined these factors, few have explored them through an Islamic lens. Data was collected via a questionnaire and analyzed using multiple linear regression. The findings revealed that (1) career development, (2) organizational culture, (3) motivation, and (4) compensation each have a positive and significant partial impact on employee loyalty. These results highlight that career growth opportunities, strong organizational values, meaningful motivation, and fair compensation are crucial for fostering loyalty. Managers who incorporate these four factors into their human resource strategies are more likely to build a loyal, motivated, and productive workforce. Consistent and comprehensive implementation of these aspects not only enhances employee satisfaction but also supports the company’s long-term goals in alignment with ethical and socially responsible principles rooted in Islam.
Unveiling the Power of Halal Labels, Brand Image, and Price: How Consumer Satisfaction Drives Purchase Decisions Abelmar, Ryan Farhan; Mansur, Amin
Research of Islamic Economics Vol. 3 No. 1 (2025): JULY 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rie.v3i1.470

Abstract

This study was conducted with the aim of investigating the impact of halal labels, brand image, and price on purchasing decisions, with consumer satisfaction serving as a mediating factor. The study was designed as an explanatory research study. The study population consisted of individuals who use and have used Wardah cosmetic products, with a sample size of 100 respondents. Data was collected using questionnaires and interviews with some respondents. The results of the study indicate that halal labels, brand image and price can be used as models that influence purchasing decisions mediated by consumer satisfaction. Price has a positive and significant effect on consumer satisfaction. Consumer satisfaction has a positive and significant effect on purchasing decisions. Meanwhile, halal labels, brand image and price have a positive but insignificant effect on purchasing decisions. Consumer satisfaction can be a mediator that influences purchasing decisions, but halal labels and brand image are not significant factors. Managerial Implications: The results of this study provide implications for cosmetic companies, such as Wardah, to focus their marketing strategies on increasing consumer satisfaction, as satisfaction has been shown to play a significant role in mediating the influence of price on purchasing decisions.
The Power of Brand Love: Unlocking Loyalty Through Image, Trust, and Satisfaction Wijaya, Dody Hadi; Mansur, Amin
Research of Economics and Business Vol. 3 No. 2 (2025): SEPTEMBER 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/reb.v3i2.418

Abstract

This study evaluates the influence of Brand Image, Brand Trust, and Customer Satisfaction on Brand Loyalty, with Brand Love as a mediating variable. The research targeted Pantene Shampoo customers in the Kelapa Gading area, using questionnaires for data collection and multiple regression analysis for testing. Results show that Brand Image significantly affects Brand Love, while Brand Trust has a positive but insignificant effect. Customer Satisfaction, however, exerts a significant positive impact on Brand Love. In terms of Brand Loyalty, Brand Image has a positive yet insignificant effect, whereas both Brand Trust and Customer Satisfaction significantly strengthen loyalty. Brand Love itself also significantly enhances Brand Loyalty. Furthermore, Brand Image and Brand Trust have significant indirect effects on Brand Loyalty through Brand Love, while Customer Satisfaction does not demonstrate such an indirect effect. The managerial implications highlight the importance of strategies that go beyond functional value to build emotional connections with consumers. Companies should focus on strengthening Brand Love, as it plays a central mediating role. This can be achieved through consistent brand communication, maintaining product quality, and fostering authentic consumer engagement, all of which contribute to stronger and more sustainable loyalty.
From Image to Action: How Brand Image and Product Quality Shape Purchase Decisions through Brand Trust Faizah, Afifah Nur; Hidayati, Rini; Mansur, Amin
Marketing and Business Strategy Vol. 3 No. 1 (2025): NOVEMBER 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v3i1.353

Abstract

This study examines the effect of brand image and product quality on purchasing decisions, with brand trust as an intervening variable. The population consists of consumers who have purchased and used Buttonscarves hijabs in Central Jakarta, with a sample of 115 respondents selected through purposive sampling. Using a quantitative method, data were collected via questionnaires and analyzed with SPSS and PLS-SEM. The results show that brand image and product quality both have positive and significant effects on purchasing decisions. Brand image and product quality also positively and significantly influence brand trust. Furthermore, brand trust has a positive and significant effect on purchasing decisions. However, brand trust does not mediate the relationship between brand image and purchasing decisions but does mediate the effect of product quality on purchasing decisions. The managerial implication suggests that management should collaborate with marketing professionals to strengthen brand image, build consumer trust, and maintain consistent communication regarding product quality standards across all organizational levels.
Co-Authors Abelmar, Ryan Farhan Chandra, Saskia Maharani Putri Faizah, Afifah Nur Farah, Ismi Addini Karimullah Karimullah Lovita, Erna Nabila, Shafwa Cinta Rini Hidayati Wijaya, Dody Hadi Zhafiraah, Nazma Riska