Article Per Year (5 Year)
p-Index From 2021 - 2026
1.908
P-Index
This Author published in this journals
All Journal Research of Business and Management Research of Economics and Business Research of Islamic Economics (RIE) Human Capital and Organizations Marketing and Business Strategy
Mansur, Amin
Unknown Affiliation
Economics, Econometrics & Finance

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Marketing and Business Strategy

 1 
Product Quality, Celebrity Endorsements, Brand Image, and Trust: Consumer Purchase Decisions Chandra, Saskia Maharani Putri; Mansur, Amin
Marketing and Business Strategy Vol. 2 No. 1 (2024): NOVEMBER 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v2i1.262

Abstract

This research aims to determine the influence of product quality, celebrity endorser, brand image and brand trust on purchasing decisions for Scarlett Whitening products in DKI Jakarta. The population in this research is the entire community. The sampling technique used was a non-probability technique and the number of samples was determined as 100 according to the hair formula. Data was collected using a questionnaire instrument method. The data analysis method used is multiple linear analysis. The results show that (1) product quality has a positive and significant effect on purchasing decisions. (2) celebrity endorsers have a positive and significant effect. (3) partially, brand image has a positive and significant effect. (4) Partially, brand trust has a positive and significant effect on purchasing decisions. The managerial implication of these findings is that companies need to focus on improving product quality, selecting relevant and influential celebrity endorsers, and building and maintaining a strong brand image and trust to maximize consumer purchasing decisions. This research contributes to a deeper understanding of how these factors, particularly in the context of popular celebrity endorsers on social media, may influence consumer purchasing preferences.
From Image to Action: How Brand Image and Product Quality Shape Purchase Decisions through Brand Trust Faizah, Afifah Nur; Hidayati, Rini; Mansur, Amin
Marketing and Business Strategy Vol. 3 No. 1 (2025): NOVEMBER 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v3i1.353

Abstract

This study examines the effect of brand image and product quality on purchasing decisions, with brand trust as an intervening variable. The population consists of consumers who have purchased and used Buttonscarves hijabs in Central Jakarta, with a sample of 115 respondents selected through purposive sampling. Using a quantitative method, data were collected via questionnaires and analyzed with SPSS and PLS-SEM. The results show that brand image and product quality both have positive and significant effects on purchasing decisions. Brand image and product quality also positively and significantly influence brand trust. Furthermore, brand trust has a positive and significant effect on purchasing decisions. However, brand trust does not mediate the relationship between brand image and purchasing decisions but does mediate the effect of product quality on purchasing decisions. The managerial implication suggests that management should collaborate with marketing professionals to strengthen brand image, build consumer trust, and maintain consistent communication regarding product quality standards across all organizational levels.
From Vibes to Purchase: The Emotional Bridge Between Promotion, Atmosphere, and Impulse Shopping Fathorozi, Muhammad Ananda; Mansur, Amin
Marketing and Business Strategy Vol. 3 No. 2 (2026): MAY 2026
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v3i2.445

Abstract

This study examines the effect of Promotion and Store Atmosphere on Impulsive Buying with Positive Emotions as a mediating variable. Using a quantitative, associative approach, data were collected from 100 Lion Superindo consumers via purposive sampling and analyzed using Partial Least Squares (PLS-SEM). The findings show that Promotion and Store Atmosphere have a positive and significant effect on Positive Emotions. Promotion does not directly influence Impulsive Buying, whereas Store Atmosphere has a positive, significant effect on it. Furthermore, Positive Emotions significantly mediate the relationship between Promotion and Impulsive Buying, but not between Store Atmosphere and Impulsive Buying. The R-square value indicates moderate explanatory power, suggesting that other external factors may also influence the model. Managerially, retail managers should enhance promotional strategies that evoke positive emotions and design store atmospheres that improve customer comfort to stimulate spontaneous purchasing behavior. These results highlight the importance of emotional factors in bridging marketing stimuli and consumer impulsive buying behavior, providing strategic insights for retailers to improve customer engagement and sales performance.
Co-Authors Abelmar, Ryan Farhan Chandra, Saskia Maharani Putri Faizah, Afifah Nur Farah, Ismi Addini Fathorozi, Muhammad Ananda Fortuna, Putri Wulan Karimullah Karimullah Lovita, Erna Nabila, Raihan Nabila, Shafwa Cinta Rini Hidayati Wijaya, Dody Hadi Zhafiraah, Nazma Riska