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All Journal Jurnal Administrasi Bisnis Niagawan IJBE (Integrated Journal of Business and Economics) SAR (Soedirman Accounting Review): Journal of Accounting and Business Jurnal Samudra Ekonomi dan Bisnis JCRS (Journal of Community Research and Service) Jurnal Aplikasi Akuntansi JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Maslahah: Jurnal Pengabdian Masyarakat
Putra, Pasca Dwi
Fakultas Ekonomi Universitas Negeri Medan
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Jurnal Aplikasi Akuntansi

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THE IMPLICATION OF GREEN ENTREPRENEURSHIP AND GREEN INNOVATION TO ENHANCE SMES' PERFORMANCE Putra, Pasca Dwi; Zainal, Andri; Harahap, Khairunnisa; Agusti, Ivo Selvia; Saputra, Hendra; Thohiri, Roza; Afrida, Fenny
Jurnal Aplikasi Akuntansi Vol 10 No 1 (2025): Jurnal Aplikasi Akuntansi, October 2025
Publisher : Program Studi Diploma III Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jaa.v10i1.673

Abstract

This study looks into how starting businesses with eco-friendly ideas and creating new green technologies can affect the success of small and medium-sized enterprises. The research was conducted using quantitative and direct survey methods with a sample of 103 MSMEs. After evaluating model fit, hypothesis testing procedures were performed using Structural Equation Modeling (SEM). Throughout the study timeframe, the impact of green entrepreneurship on green innovation was significant. Nonetheless, no statistical correlation was found between green entrepreneurship and the performance of MSMEs. This research discovered that green entrepreneurship positively and significantly influences green innovation. Nevertheless, this effect did not affect the performance of MSME businesses. Numerous studies demonstrate that adopting sustainable business practices can enhance the performance of MSMEs. Conversely, the findings show a significant effect of green innovation on achieving MSMEs. The implications of this research are a reference for MSMEs. They can use this to improve their performance and have a competitive advantage.
Co-Authors Afrida, Fenny Andri Zainal Ardila, Syifa Milliana Budiarta, Kustoro Duma, Yesika Farza, Tengku Citra Nisa Harahap, Khairunisa Harahap, Khairunnisa Hendra Saputra Ivo Selvia Agusti Maulana, Bagoes Rahmah, Seline Suci Ritonga, Aslam Naufal Arrahman Suci Frisnoiry Suharianto , Joko Thohiri, Roza Welly, Yerisma