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Journal : Neraca

KINERJA REKSADANA SYARIAH DENGAN METODE TREYNOR AND BLACK MODEL Teguh Purwanto
Neraca Vol. 13 No. 1 (2017): NERACA
Publisher : FEB Universitas Muhammadiyah Pekajangan Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48144/neraca.v13i1.459

Abstract

The purpose of this study was to evaluate the performance of Islamic mutual funds in Indonesia by using measuring Treynor and blacks models, the object of this research is an active Islamic mutual funds from November 2012 to October 2014 and Islamic mutual funds are categorized in this study amounted to 19 in research that 12 of the 19 Islamic mutual funds have a positive ratio means Islamic mutual funds are able to generate returns that correspond to specific risks and suitable as an investment, ranking the top three Islamic mutual funds are each Shariah index mutual funds, mutual funds mixture sharia, and sharia mutual revenue fixed. This study also found that Islamic mutual funds had an average return above average return Jakarta Islamic sharia reksadana risk index but worse than Jakarta Islamic index. and based on the rating in view of his return equity funds ranked first followed by mixed funds in second place and Islamic mutual funds index ranked the three
ANALISIS PENGARUH BRAND LOVE TERHADAP WOM DAN WILLINGNESS TO PAY PREMIUM VERDINA PARASMITA; MOEGIRI MOEGIRI; TEGUH PURWANTO
Neraca Vol. 14 No. 2 (2018): NERACA
Publisher : FEB Universitas Muhammadiyah Pekajangan Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48144/neraca.v14i2.470

Abstract

Variable Brand Love yang merupakan teori marketing terbaru sebagai pengembangan dari loyalitas sebuah produk atau jasa agar sebuah perusahaan dapat terus mempertahankan pelanggannya. Penelitian ini bertujuan untuk menganalisis pengaruh variable Brand Love terhadap Positif WOM dan Willingness to Pay Premium. Metode penelitian digunakan ialah metode survey menggunakan instrument kuesioner yang disebarkan dan/atau wawancara secara langsung. Model penelitian yang sudah dibuat selanjutnya diujikan terhadap Brand RSI PKU Muhammadiyah Pekajangan. Responden dari penelitian ini ialah pasien yang pernah merasakan jasa kesehatan RSI PKU Muhammadiyah Pekajangan. Hasil menunjukkan bahwa ketika seseorang memiliki kecintaan terhadap suatu merek (Brand Love) terutama RSI PKU Muhammadiyah Pekajangan maka mereka akan melakukan positif WOM secara sukarela, dan seseorang yang memiliki kecintaan terhadap suatu merek (Brand Love) maka bersedia membayar jasa kesehatan di RSI PKU Muhammadiyah Pekajangan dengan harga yang bersaing/tinggi (Willingness to Pay Premium)