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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Journal of Artificial Intelligence and Digital Business Amkop Management Accounting Review (AMAR) PENG: Jurnal Ekonomi dan Manajemen
Wardhana, Aditya Narendra
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Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Social Sciences

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Sebuah Studi Ritel Minuman Kekinian: Masihkah Experiental Marketing Berpengaruh pada Kepuasan? Rilantiana, Rosa; Nugraheni, Roostikasari; Wardhana, Aditya Narendra
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i2.2500

Abstract

The aim of the research is to find which components experiental marketing significantly influence satisfaction becaused The food and beverage industry is experiencing changes in situations, experiences during and after the Covid 19 pandemic. There is a need for studies that support the validity of various customer satisfaction factors. On the other hand, the emergence of innovative and creative products that are able to shift trends according to consumer appeal. Through a quantitative research approach, 170 respondents' data was processed using SEM with the STATA 14.2 program. The results show that there is a direct influence of experimental marketing consisting of sense, feel, act, think and related variables on customer satisfaction. More deeply, researchers also found that value is an intervening variable in the influence of sense, act, think and related to customer satisfaction that focuses on contemporary coffee businesses.
Nasi Babat Pegirian Surabaya Laris: Apakah karena Kualitas Produk atau Online Customer Review? Reffli Azriel, Harista; Perwitasari, Astri Wening; Sari, Lisa Risfana; Wardhana, Aditya Narendra
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/xzabje97

Abstract

This research aims to examine the influence of product quality and online customer reviews (OCR) on social media on purchasing decisions for Nasi Babat Pegirian Surabaya. This research is quantitative research using purposive sampling techniques. We collected the data using a questionnaire assisted by Google Forms. This research received 121 responses from Nasi Babat Pegirian Surabaya consumers with the criteria of having previously purchased Nasi Babat Pegirian Surabaya and having seen online reviews about Nasi Babat Pegirian Surabaya on social media. The data analysis methods used are multiple linear regression analysis consisting of t test, F test and coefficient of determination test. The results of the t test show that product quality variables partially do not influence purchasing decisions and online customer reviews partially influence purchasing decisions. The results of the F test show that product quality and online customer reviews simultaneously influence purchasing decisions with a coefficient of determination of 58%.
Improving the Work Effectiveness of Textile Export Agents in Addressing Operational Barriers: A Qualitative Case Study Pamela, Maylavalaza; Kustyadji, Gatot; Wardhana, Aditya Narendra; Tutuko, Bambang
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5714

Abstract

The decline in textile exports and the increasing complexity of supply chains have intensified operational challenges for small-scale textile export agents. This study aims to identify key operational barriers affecting work effectiveness and to formulate improvement strategies based on practitioners' experiences. A qualitative single-case study was conducted at a privately owned textile export company in Indonesia (Company X). Data were collected through in-depth interviews with two key informants and triangulated with managerial perspectives, limited observation, and document analysis. The data were analyzed using thematic analysis following Braun and Clarke's framework. The findings reveal five interrelated operational barriers: quality inconsistencies and repeated sample revisions; production and delivery delays; weak contractual governance; fragile coordination and communication systems; and psychological pressure arising from export agents' intermediary role. These barriers reduce work effectiveness in terms of quality, speed, dependability, flexibility, and cost. The study proposes three improvement strategies: strengthening contractual governance and sanctions, adopting simple digital systems for coordination and monitoring, and enhancing supplier capacity and quality control, supported by leadership involvement. This study contributes to the governance and coordination literature by highlighting the operational realities of small-scale export agents in developing countries and emphasizing the importance of transitioning from informal, manual practices to structured, digitalized operations.
Implementation of Tri Hita Karana Philosophy in Building Trust and Loyalty among Multicultural Consumers: : A Case Study of CV Liss Jaya Construction in Bali Christian, I kadek Yona Adi; Wardhana, Aditya Narendra
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3545

Abstract

Purpose – This study aims to analyze the implementation of Tri Hita Karana, a traditional Balinese philosophy, in fostering trust and loyalty among multicultural consumers at CV Liss Jaya Construction in Bali. It explores how indigenous values can be integrated into business management within a diverse socio-cultural context. Design/methodology/approach – A qualitative research design with a narrative approach was employed to capture the depth of construction service management practices in Bali. Data were gathered through in-depth interviews, field observations, and source triangulation involving key informants (business owners), family members, employees, and multicultural consumers. The data were then analyzed using inductive thematic analysis. Findings – The results demonstrate that the Tri Hita Karana values are deeply internalized within the company’s business operations. The Parahyangan (harmony with God) dimension is manifested through spiritual practices and moral accountability. The Pawongan (harmony among people) dimension is realized through family-oriented leadership and transparent communication. Finally, the Palemahan (harmony with nature) dimension is reflected in environmental stewardship. The integration of these three pillars plays a vital role in building cross-cultural consumer trust, which subsequently evolves into relational loyalty and ensures the long-term sustainability of the construction business in Bali’s competitive market. Originality/value – This research provides unique insights into "Indigenous Management," demonstrating how local wisdom can effectively bridge cultural gaps and serve as a strategic tool for relationship marketing in a globalized business environment.
Co-Authors Astri Wening Perwitasari Bambang Tutuko Christian, I kadek Yona Adi Kustyadji, Gatot Lisa Risfana Sari Nugraheni, Roostikasari Pamela, Maylavalaza Reffli Azriel, Harista Rosa Rilantiana, Rosa