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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Journal of Artificial Intelligence and Digital Business
Wardhana, Aditya Narendra
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Sebuah Studi Ritel Minuman Kekinian: Masihkah Experiental Marketing Berpengaruh pada Kepuasan? Rilantiana, Rosa; Nugraheni, Roostikasari; Wardhana, Aditya Narendra
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i2.2500

Abstract

The aim of the research is to find which components experiental marketing significantly influence satisfaction becaused The food and beverage industry is experiencing changes in situations, experiences during and after the Covid 19 pandemic. There is a need for studies that support the validity of various customer satisfaction factors. On the other hand, the emergence of innovative and creative products that are able to shift trends according to consumer appeal. Through a quantitative research approach, 170 respondents' data was processed using SEM with the STATA 14.2 program. The results show that there is a direct influence of experimental marketing consisting of sense, feel, act, think and related variables on customer satisfaction. More deeply, researchers also found that value is an intervening variable in the influence of sense, act, think and related to customer satisfaction that focuses on contemporary coffee businesses.
Improving the Work Effectiveness of Textile Export Agents in Addressing Operational Barriers: A Qualitative Case Study Pamela, Maylavalaza; Kustyadji, Gatot; Wardhana, Aditya Narendra; Tutuko, Bambang
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5714

Abstract

The decline in textile exports and the increasing complexity of supply chains have intensified operational challenges for small-scale textile export agents. This study aims to identify key operational barriers affecting work effectiveness and to formulate improvement strategies based on practitioners' experiences. A qualitative single-case study was conducted at a privately owned textile export company in Indonesia (Company X). Data were collected through in-depth interviews with two key informants and triangulated with managerial perspectives, limited observation, and document analysis. The data were analyzed using thematic analysis following Braun and Clarke's framework. The findings reveal five interrelated operational barriers: quality inconsistencies and repeated sample revisions; production and delivery delays; weak contractual governance; fragile coordination and communication systems; and psychological pressure arising from export agents' intermediary role. These barriers reduce work effectiveness in terms of quality, speed, dependability, flexibility, and cost. The study proposes three improvement strategies: strengthening contractual governance and sanctions, adopting simple digital systems for coordination and monitoring, and enhancing supplier capacity and quality control, supported by leadership involvement. This study contributes to the governance and coordination literature by highlighting the operational realities of small-scale export agents in developing countries and emphasizing the importance of transitioning from informal, manual practices to structured, digitalized operations.
Co-Authors Bambang Tutuko Kustyadji, Gatot Nugraheni, Roostikasari Pamela, Maylavalaza Rosa Rilantiana, Rosa