Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) PENG: Jurnal Ekonomi dan Manajemen
Wardhana, Aditya Narendra
Unknown Affiliation
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Sebuah Studi Ritel Minuman Kekinian: Masihkah Experiental Marketing Berpengaruh pada Kepuasan? Rilantiana, Rosa; Nugraheni, Roostikasari; Wardhana, Aditya Narendra
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i2.2500

Abstract

The aim of the research is to find which components experiental marketing significantly influence satisfaction becaused The food and beverage industry is experiencing changes in situations, experiences during and after the Covid 19 pandemic. There is a need for studies that support the validity of various customer satisfaction factors. On the other hand, the emergence of innovative and creative products that are able to shift trends according to consumer appeal. Through a quantitative research approach, 170 respondents' data was processed using SEM with the STATA 14.2 program. The results show that there is a direct influence of experimental marketing consisting of sense, feel, act, think and related variables on customer satisfaction. More deeply, researchers also found that value is an intervening variable in the influence of sense, act, think and related to customer satisfaction that focuses on contemporary coffee businesses.
Nasi Babat Pegirian Surabaya Laris: Apakah karena Kualitas Produk atau Online Customer Review? Reffli Azriel, Harista; Perwitasari, Astri Wening; Sari, Lisa Risfana; Wardhana, Aditya Narendra
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/xzabje97

Abstract

This research aims to examine the influence of product quality and online customer reviews (OCR) on social media on purchasing decisions for Nasi Babat Pegirian Surabaya. This research is quantitative research using purposive sampling techniques. We collected the data using a questionnaire assisted by Google Forms. This research received 121 responses from Nasi Babat Pegirian Surabaya consumers with the criteria of having previously purchased Nasi Babat Pegirian Surabaya and having seen online reviews about Nasi Babat Pegirian Surabaya on social media. The data analysis methods used are multiple linear regression analysis consisting of t test, F test and coefficient of determination test. The results of the t test show that product quality variables partially do not influence purchasing decisions and online customer reviews partially influence purchasing decisions. The results of the F test show that product quality and online customer reviews simultaneously influence purchasing decisions with a coefficient of determination of 58%.
Co-Authors Astri Wening Perwitasari Lisa Risfana Sari Nugraheni, Roostikasari Reffli Azriel, Harista Rosa Rilantiana, Rosa