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This Author published in this journals
All Journal International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Science and Society (IJSOC) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Asia Pacific Journal of Management and Education Branding: Jurnal Manajemen & Bisnis
Mafriningsianti, Evi
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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THE TRANSFORMATION OF ECONOMICS AND INNOVATION IN THE DIGITAL VILLAGE IN THE DEVELOPMENT OF MSMEs ADVANCED CLASSES Mafriningsianti, Evi
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 4 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i4.244

Abstract

This research explores the impact of digital transformation through the Digital Village initiative on the development of Micro, Small, and Medium Enterprises (MSMEs) in Bekasi City. Digital transformation is vital to overcoming the challenges MSMEs face, including limited market access, technology, and financial resources. Kampung Digital is a technology-based community model that provides digital infrastructure, training, and technical support to increase technology adoption and MSMEs' competitiveness. This study collects data from MSME actors and stakeholders through a qualitative approach that includes in-depth interviews, participant observation, and documentation studies. The findings show that adopting digital technology increases MSMEs' operational efficiency and market access. Technological innovation, collaboration in the innovation ecosystem, community empowerment, and digital literacy have proven to be important in the success of the Digital Village. This research provides insight into how economic transformation and innovation can support the growth of MSMEs and suggest policies to advance the Digital Village initiative as a strategy for sustainable economic growth
THE IMPROVED EMPLOYMENT AT AZRA HOSPITAL IN BOGOR THROUGH EFFECTIVE INTERNAL COMMUNICATION Mafriningsianti, Evi
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 3 No. 3 (2023): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v3i3.219

Abstract

This research aims to examine internal communication efforts to improve employee performance at Azra Hospital in Bogor. At Azra Hospital in Bogor, the study focuses on the dimensions of internal communication: vertical, horizontal, and diagonal. The analytical method used is qualitative analysis with an interactive analysis model involving four steps: data collection, data reduction, data presentation, and conclusion. Data was collected through textbooks, related references, observations, interviews, and field research. According to the study's findings, communication in this hospital is tiered and structured in the vertical communication dimension, but this results in limited communication openness. Submission of ideas and ideas to improve employee performance needs to be enhanced by a long process. This study describes the challenges of optimizing internal communication to improve employee performance at Azra Hospital in Bogor. Recommendations can be provided to enhance transparency in vertical communication, optimize the allocation of time and physical resources for horizontal transmission, and effectively identify suitable instances for implementing diagonal communication in intricate scenarios
The Influence of Viral Marketing and Influencer Marketing on Purchase Intention through a Skincare TikTok Account Juliandara, Luthpiyah; Hakiki, Ali Nur; Mulyanti, Kurniawati; Mafriningsianti, Evi
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 3 (2024): November 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i3.3479

Abstract

Skintific_ID's skincare marketing has utilized viral marketing and influencer marketing strategies through the social media platform TikTok. Despite achieving second place in market share, Skintific_ID continues to face stiff competition from its main competitor, Somethinc. To address this gap, this research focuses on viral marketing and influencer marketing strategies. The purpose of this study is to analyze the effect of viral marketing and influencer marketing on the purchase intention of the @skintific_id TikTok account. The research method used is a quantitative method with a causal associative research design. The sample consisted of 100 respondents selected through purposive sampling. The results showed that viral marketing and influencer marketing together have a significant effect on purchase intention. However, when considered individually, only influencer marketing has a significant effect on purchase intention, while viral marketing has no significant effect. To improve the marketing strategy, Skintific is advised to improve the content on the @skintific_id TikTok account with creative and informative videos and provide updated training to the marketing team on viral and influencer marketing strategies. In addition, they should select influencers that align with the company's vision and expand promotion to other platforms such as Instagram and YouTube.
Exploring the Role of Empathy and Ethics in Enhancing Organizational Creativity and Performance: A Systematic Review Mafriningsianti, Evi; Nugroho, Arissetyanto; Zulkifli
International Journal of Science and Society Vol 7 No 3 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v7i3.1477

Abstract

This study investigates the interrelationships among empathy, ethical interaction, organizational rewards, creativity, and organizational performance through a Systematic Literature Review (SLR) of peer-reviewed journal articles published between 2013 and 2023. A total of 48 relevant studies were identified and analyzed from major databases including Scopus, Web of Science, Google Scholar, and ScienceDirect. The findings indicate that empathy fosters psychological safety, encourages open idea exchange, and enhances both individual and team creativity. Ethical interaction significantly contributes to organizational trust, employee satisfaction, and improved performance. Furthermore, organizational rewards play a critical role in motivating behavior, reinforcing ethical values, and stimulating innovation when aligned with intrinsic goals. However, the existing literature remains fragmented, with limited integrative models combining all five variables, and is dominated by studies from private-sector contexts. The widespread use of cross-sectional designs also restricts understanding of long-term causal dynamics. This review identifies key enabling factors—such as transformational leadership, inclusive work culture, and trust—alongside challenges like cultural resistance, power asymmetries, and a lack of ethical role models. The study provides a conceptual foundation for future empirical research and practical insights for leaders aiming to embed empathy, ethics, and reward systems into organizational strategies to foster creativity and sustainable performance.
TRANSFORMATION OF SMES IN WEST JAVA: BUILDING NATIONAL ECONOMIC RESILIENCE THROUGH DIGITAL INNOVATION Mafriningsianti, Evi; Setiadi, Sandi
Branding: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2025): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v4i2.51590

Abstract

This study aims to analyze the effect of digital transformation, MSME innovation, and government policies on the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in West Java, with Human Resource (HR) capacity as a moderating variable. Using a quantitative approach with a causal design, this study tests hypotheses through Structural Equation Modeling (SEM) with the help of SmartPLS software. The research population consists of active MSMEs in West Java Province, with a minimum sample of 99 respondents selected using stratified purposive sampling. The results show that digital transformation has a positive and significant effect on MSME sustainability. MSME innovation also shows a very strong and dominant positive effect on business sustainability. In addition, government policies also contribute positively and significantly to the sustainability of MSMEs, although the impact is relatively weaker. However, an important finding is that human resource capacity does not significantly moderate the relationship between digital transformation, innovation, and government policies on the sustainability of MSMEs. This is likely due to the low digital literacy of MSME human resources or because the innovations carried out are still simple and do not require high human resource skills.
Co-Authors Arissetyanto Nugroho Hakiki, Ali Nur Juliandara, Luthpiyah Kurniawati Mulyanti Setiadi, Sandi Zulkifli