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All Journal Journal of Educational Management Research AGHNINA: Jurnal Penelitian Hukum Ekonomi Syariah
Ahmad Khoirin Andi
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Religion Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Jual Beli Online Dengan Sistem Dropshipping Perspektif Hukum Islam Samsul, Mohammad Samsul Arifin; ubaidillah; Ahmad Khoirin Andi; Muhammad Heru Hresnawanza
Aghnina : Jurnal Hukum Ekonomi Syari'ah Vol. 1 No. 2 (2024)
Publisher : Program Studi Hukum Ekonomi Syari'ah

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Abstract

Abstrak: Seiring berjalannya waktu e-commerce menjadi berkembang sangat pesat dalam hal inovatif transaksi jual beli, salah satunya adalah model transaksi jual beli dropshipping. Model transaksi ini mengundang beberapa ikhtilaf ulama terkait keabsahan transaksi tersebut. oleh karena itu, perlu diobservasi lebih mendalam mengenai status keabsahannya, mengingat bahwa dalam jual beli, objek jual beli (المبيع) setidaknya harus dimilikiterlebih dahulu oleh penjual baik dalam hukum fikih muamalah maupun dalam peraturan perundang-undangan, karena dalam hukum positif tidak ada yang secara spesifik langsung mengatur tentang jual beli dropship. Untuk menjawab problem yang ada dalam penelitian ini, peneliti menggunakan metode penelitian dengan jenis penelitian kualitatif yang bersifat diskriptif. Teknik pengumpulan data dalam penelitian ini menggunakan wawancara dan observasi. Kemudian data-data yang diperoleh dianalisis dengan menggunakan verifikasi data. Berdasarkan hasil diskusi, jual beli dengan sistem dropship dalam pandangan hukum islam adalah diperbolehkan bila akadnya menggunakan akad wakalah. Kata kunci: Dropshipping, Hukum Islam
From Local Identity to Global Reach: Enhancing MSMEs through Education and City Branding Muhammad Heru Hresnawanza; Ahmad Khoirin Andi
Journal of Educational Management Research Vol. 4 No. 2 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i2.1384

Abstract

This study aims to analyze the implementation of BRK (Bondowoso Republic of Coffee) city branding in the management and marketing strategies of DOA Coffee MSMEs, and its impact on strengthening brand identity and the competitiveness of local products. The method used is a case study with a qualitative approach, involving interviews with business actors, coffee farmers, and related communities. The survey results indicate that implementing BRK city branding strengthens DOA Coffee's brand equity by increasing geographic legitimacy and fostering synergy among farmers, roasteries, and the tourism sector. Product differentiation strategies, storytelling, and digital marketing increase brand awareness and customer loyalty. In addition, glocal marketing and distribution through partnerships with tourist destinations and souvenir outlets expand market reach. The implications of this study indicate that BRK city branding can increase the competitiveness of coffee MSMEs by leveraging local identity and integrated marketing strategies. These findings contribute to the development of MSME strategies grounded in local potential and provide insights for business actors and the government in building a creative economy based on regionally superior products, with an emphasis on the role of education in enhancing MSME actors' capabilities.
Co-Authors Muhammad Heru Hresnawanza Samsul, Mohammad Samsul Arifin Ubaidillah