Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal JURNAL PUSTAKA KOMUNIKASI KAGANGA KOMUNIKA: Journal of Communication Science
Mona, Eflina Nurdini Febrita
Unknown Affiliation
Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
LITERASI MEDIA SEBAGAI KUNCI SUKSES GENERASI DIGITAL NATIVES DI ERA DISRUPSI DIGITAL Gasa, Frederik Masri; Mona, Eflina Nurdini Febrita
JURNAL PUSTAKA KOMUNIKASI Vol 3, No 1 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i1.989

Abstract

In the era of digital disruption, internet is a major differentiating factor in the social arena of society. The internet presents various forms of new media platforms which known as digital media or social media. Social media has become a media information and at the same time as a new employment for the community, especially for the digital natives. This generation knows the internet and social media since they were little kids and over time, they are able to change social media from just channeling a hobby to become a profitable media. This cleverness in reading business opportunities is also due to the strong foundations of media literacy that were acquired since they were young. This happened to the six students in Malang who were informants in this study. Researchers used a qualitative approach with an interpretive paradigm to be able to explore how the background of these six students in achieving profits through the social media.
FENOMENA SELEB TIKTOK: GEN Z DAN PERSONAL BRANDING Mona, Eflina Nurdini Febrita
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 2 (2025): Edisi 13
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i2.6751

Abstract

This study examines how Generation Z TikTok celebrities in Malang, Indonesia, build sustainable personal branding strategies that align with the Sustainable Development Goals (SDGs) and the vision of Society 5.0. As social media becomes a dominant space for shaping digital identity and influence, personal branding takes on a new meaning—not just for self-promotion, but also for social impact. Using a descriptive qualitative method, this research involves in-depth interviews with six TikTok celebrities selected through purposive sampling. The study found that these celebrities develop their personal branding through consistent content creation, audience interaction, and a value-based narrative that emphasizes education, gender equality, environmental awareness, and community empowerment—aligning their digital persona with several SDGs, such as SDG 4 (Quality Education) and SDG 13 (Climate Action). The celebrities also demonstrated adaptability in navigating algorithmic trends while maintaining authenticity and long-term interaction. These findings highlight how Gen Z celebrities strategically align personal and social values through digital platforms, offering insights into sustainable branding within the context of Society 5.0. This research contributes to the understanding of how digital identity, youth culture, and global goals intersect in the evolving landscape of celebrity communication.   Keywords: Personal Branding, Tiktok, Social Media, Celebrity, Digital Marketing
Co-Authors Gasa, Frederik Masri