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All Journal Jurnal Muara Ilmu Ekonomi dan Bisnis IJFBP International Journal of Family Business Practices Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF)
Kunthi Afrilinda Kusumawardani
President University
Economics, Econometrics & Finance Social Sciences

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ENCOURAGING BEHAVIORAL INTENTION TO USE MOBILE PAYMENT: AN EXTENSION OF UTAUT2 Widyanto, Hanif Adinugroho; Kusumawardani, Kunthi Afrilinda; Septyawanda, Amreyzal
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 4, No 1 (2020): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v4i1.7584

Abstract

Tujuan dari penelitian ini adalah untuk menganalisa faktor-faktor yang mempengaruhi minat menggunakan aplikasi pembayaran bergerak. Secara khusus, peneliti mengembangkan UTAUT2 (Unified Theory of Acceptance and Use of Technology) dengan menambahkan factor Persepsi Keamanan dan Kepercayaan untuk dapat menjelaskan variable endogenous pada penelitian ini dengan lebih baik. Sampel pada penelitian ini dibatasi pada pengguna sebuah brand pembayaran bergerak di daerah Jabodetabek, dengan data yang didapatkan melalui kuesioner online (n=144). Data pada penelitian ini diuji dengan menggunakan metode penelitian kuantitatif dengan menjalankan analisa SEM-PLS. Penelitian ini menemukan bahwa Pengaruh Sosial, Motivasi Keduniawian, dan Kepercayaan mempengaruhi Minat Menggunakan secara signifikan dan langsung, sedangkan Ekspektasi Usaha, Persepsi Keamanan, dan Ekspektasi Kinerja memiliki pengaruh tidak langsung terhadap Minat Menggunakan. Adjusted R2 dari variabel endogenous Minat Menggunakan pada penelitian ini adalah 71.6%. Hasil dari penelitian ini memberikan kontribusi pada diskusi yang sedang berjalan terkait dengan penggunaan pembayaran bergerak sebagai ‘disruptor digital’ di masa mendatang dengan menambahkan dua variabel penting terkait privasi pengguna.  The objective of this research is to analyze the antecedents of Behavioral Intention to use mobile payment platform. Specifically, the researchers expanded on UTAUT2 (Unified Theory of Acceptance and Use of Technology) by incorporating Perceived Security and Trust to better explain the endogenous variable. The sample of this study was limited to the users of mobile payment platforms in the Greater Jakarta area, and the data were collected using online questionnaires (n=144). The data in this study were examined using quantitative research by utilizing the SEM-PLS analysis. This research found that Social Influence, Hedonic Motivation, and Trust directly and significantly affected Behavioral Intention, while Effort Expectancy, Perceived Security, and Performance Expectancy had an indirect relationship with Behavioral Intention. Finally, the adjusted R2 of Behavioral Intention in this study is 71.6%. The results of this study contributed to the ongoing discussion on mobile payment adoption as the next digital disruptor by incorporating two important user privacy constructs.
Family Comes First: An Investigation on Entrepreneurial Intention among Chinese Indonesian Gen Z Kunthi Afrilinda Kusumawardani; Richard Richard
International Journal of Family Business Practices Vol 3, No 1 (2020)
Publisher : Faculty of Business, President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.858 KB) | DOI: 10.33021/ijfbp.v3i1.1156

Abstract

Family and education have often been studied by numerous researchers as the factors of entrepreneurs’ creation. The research discusses the influence of background of family and education in entrepreneurship on the entrepreneurial self-efficacy in shaping the entrepreneurial intention among Chinese Indonesian Gen Z. Through the application of the Theory of Planned Behaviour (TPB), this research employed quantitative method design. This current study uses Structural Equation Modelling (SEM) analysis of 202 individuals. The finding indicates that Family Background and Entrepreneurship Education affect Entrepreneurial Self-Efficacy, and Entrepreneurial Self-Efficacy mediates the relationship between Family Background and Entrepreneurship Education in Entrepreneurial Intention. However, Family Background and Entrepreneurship Education do not have direct influences on Entrepreneurial Intention. Based on the finding, it can be determined that Family Background and Entrepreneurship Education will stimulate a high Entrepreneurial Self-Efficacy which leads to Entrepreneurial Intention. Thus, this study suggests the stakeholder in education in Indonesia create an entrepreneurship-based system in the education curriculum to equip students with knowledge of entrepreneurship and develop the skills not only to discover the business opportunity, but also to create a sustainable one, and at the same time encouraging them to have self-confident in their capability in becoming thriving entrepreneurs. While the finding on Family Background signify that entrepreneurs are nurture, not nature since they need to be stimulated along with Entrepreneurship Education and Self-Efficacy. The limitation of this study lies in the size of the sample, thus future research is recommended to take a larger sample to get more representable data to envisage the Entrepreneurial Intention. This study provides an insight into the Entrepreneurial Intention among Chinese Indonesian Gen Z which has never been investigated in the past. Additionally, it contributes the empirical evidence of Entrepreneurial Self-Efficacy role in transforming Family Background and Entrepreneurship Education into Entrepreneurial Intention.
GREEN IS THE NEW BLACK: THE ROLE OF GREEN MARKETING AWARENESS AND PERCEIVED INNOVATION IN THE FAST FASHION INDUSTRY Gabrielle Dione Tulangow; Kunthi Afrilinda Kusumawardani
Proceeding of the International Conference on Family Business and Entrepreneurship 2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (409.425 KB) | DOI: 10.33021/icfbe.v1i1.1373

Abstract

The purpose-driven strategy has become one of the tactics used by companies as a competitive advantage to attract the market. The growing interest of sustainability and ecofriendly products can be seen among the younger consumer's behaviour, which indicated the increase of their awareness of the recent phenomena. The current study examined the effect of green marketing awareness and perceived innovation on customer's purchase intention by considering the corporate image, product image, and purchase intention as the mediator in the fast fashion industry. The quantitative research method was performed with structural equation modelling (PLS-SEM) technique to examine the proposed hypothesis. A total of 307 valid responses were collected from the greater Jakarta area and tested using Smart PLS version 3. This study found that the determinants of purchase intention are social responsibility and corporate reputation. Moreover, both green marketing awareness and perceived innovation influenced corporate reputation, product image, and social responsibility. However, the product image does not influence the customer to purchase intention. The findings indicated that the customer purchase intention affected significantly by awareness of company's marketing through the social responsibility done by the company. This study provides practical implications for business to create a green marketing approach as the strategic action. Keywords: Green Marketing Awareness, Perceived Innovation, Social Responsibility, Product Image, Corporate Reputation, Purchase Intention
PREDICTING THE BEHAVIORAL INTENTION TO USE MOBILE PAYMENT IN AN EMERGING COUNTRY: THE ROLE OF TRUST AS A MEDIATING VARIABLE Hanif Adinugroho Widyanto; Kunthi Afrilinda Kusumawardani
Proceeding of the International Conference on Family Business and Entrepreneurship 2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.373 KB) | DOI: 10.33021/icfbe.v1i1.1370

Abstract

The objective of this research was to analyze the predicting factors of Behavioral Intention to use a mobile payment service in an emerging country, namely Performance Expectancy, Effort Expectancy, Social Influence, Trust, and Perceived Security. The respondents in this study were limited to the users of LinkAja, one of the largest Indonesian mobile payment services, who lived in the Greater Jakarta (Jabodetabek) area. The data collected in this research (n=144) were examined using a quantitative method with structural equation modeling analysis using partial least squares (PLS-SEM) technique. In the end, there were seven out of ten hypotheses in the present study which was supported by the data. The results of this study also exhibited the strategic importance of trust as a mediating construct in this study. The adjusted coefficient of determination for Behavioral Intention was 67.7%, suggesting a moderate-to-substantial in-sample predictive power. This research also offered a few managerial implications for LinkAja and the mobile payment industry in Indonesia. Keyword: Mobile Payment, Behavioral Intention, Performance Expectancy, Effort Expectancy, Social Influence
Co-Authors Gabrielle Dione Tulangow Hanif Adinugroho Widyanto Richard Richard Septyawanda, Amreyzal