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GREEN PRODUCT SEBAGAI PENERAPAN ETIKA BISNIS PADA PERUSAHAAN PRODUSEN CAT Rachmiarti Kusumah, Judiatin
Jurnal Ilmu Manajemen Terapan Vol. 1 No. 5 (2020): Jurnal Ilmu Manajemen Terapan (Mei 2020)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jimt.v1i5.205

Abstract

Green Product tidak hanya memproduksi barang dan jasa tetapi melibatkan semua aspek kegiatan bisnis mulai proses produksi, penawaran produk, dan distribusi produk ramah lingkungan kepada konsumen. Lingkungan bisnis berbasis aktivitas, perkembangan baru dalam produksi barang dan jasa, merupakan peluang potensial dan strategis yang memiliki keunggulan ganda baik bisnis maupun komunitas. Makalah ini bertujuan untuk menilai penerapan konsep produk hijau yang terkait erat dengan etika bisnis, bahwa setiap kegiatan bisnis harus melestarikan lingkungan, memiliki kepedulian terhadap lingkungan, dengan menerapkan penilaian dampak lingkungan, karena undang-undang memerlukan penilaian dampak lingkungan (Environment Impact Assessment) dan pemberian label ekolabel pada setiap produk sesuai dengan standar ISO14020 dan ISO14024. Penilaian menggunakan pendekatan kualitatif dan memeriksa penerapan manajemen hijau dilakukan sesuai dengan etika bisnis firma hukum. Dari hasil studi dalam beberapa dekade terakhir banyak perusahaan sudah menerapkan produk hijau dalam kegiatan produktivitas. Para pemangku kepentingan memiliki kesadaran etika bisnis menerapkan satu kesadaran menghasilkan produk yang ramah lingkungan dan sehat. Motif moral bahwa bisnis individu dapat menjadi motor penggerak etika dalam organisasi bisnis.
BUSINESS ETHICS AND GOOD CORPORATE GOVERNANCE IN RELEVANCE IMPLEMENTATION OF THE COMPANY'S SOCIAL RESPONSIBILITY Rachmiarti Kusumah, Judiatin
Dinasti International Journal of Education Management And Social Science Vol. 1 No. 6 (2020): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i6.461

Abstract

The challenges for companies are getting bigger today. CSR is used as a guideline for corporate strategy to take the interests of all stakeholders into account. The application of CSR has to do with how the company is well managed and managed (GCG). The implementation of GCG has a positive effect on the business environment of a company and has a positive effect on the company as investors increasingly trust the company. CSR develops because the long-term sustainability of the company is more important than just profitability. Companies have social and ecological responsibility for ethical behavior, which is referred to as corporate social responsibility (CSR) or corporate citizenship. Corporate Social Responsibility (CSR) is a company's commitment to the conduct of its business. It aims not only to increase the company's financial profit, but also to build a sustainable socio-economy. It can be concluded that the fundamental aspect of implementing CSR for the company is a form of the company's commitment to the well-being of employees and their families, the surrounding community (local) and in particular the entire community and that the implementation takes place in a sustainable manner. This paper is intended to provide an overview of the implementation of corporate social responsibility with its relevance to business ethics and good corporate governance in Indonesia. The research method used is a library and observation method based on the author's experience in dealing with PT XYZ Raya, one of the national companies for paints and chemicals, as a supplier of various types of colors
USULAN PERUMUSAN STRATEGI PERUSAHAAN DENGAN ANALISIS SWOT UNTUK PENCAPAIAN TARGET PENJUALAN CAT Rachmiarti Kusumah, Judiatin
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 1 No. 5 (2020): Jurnal Ekonomi Manajemen Sistem Informasi (Mei 2020)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v1i5.155

Abstract

Abstrak: Dengan perkembangan teknologi dewasa ini, banyak sekali perusahaan cat yang beroperasi dan membuka bisnis di Indonesia, tidak hanya perusahaan local tetapi juga perusahaan asing. Dan semua perusahaan menawarkan berbagai produk dengan tujuan untuk mencapai target yang telah ditetapkan oleh perusahaan. Dalam upaya pencapaian dan peningkatan target volume penjualan produk cat, supaya penyusunan strategi manajemen perusahaa dapat lebih terarah, maka perusahaan harus memperhatikan betul-betul apa yang menjadi kekuatan dan kelemahan yang dimiliki perusahaan sehingga perusahaan tersebut dapat mengelola peluang secara efektif dan menghadapi ancaman yang terdapat dalam lingkungan yang berpengaruh cukup kuat terhadap perusahaan. Tujuan pembuatan makalah ini adalah untuk merumuskan strategi sesuai dengan kondisi perusahan. Dengan menggunakan metoda penerapan analisis SWOT (Strength, Weakness, Opportunities and Threats). Tahap pengambilan keputusan menggunakan pendekatan perbandingan bagi perusahaan produsen cat, dalam penerapan perilaku bisnis sebagai perumusan strategi manajemen perusahaan. Kata kunci : Formulasi Strategi, Matriks SWOT (Strengths, Weakness, Opportunities and Threats)
BUSINESS DIFFERENTIATION STRATEGY OF ANTIMICROBIAL PRODUCTS IN THE COVID-19 PANDEMIC Rachmiarti Kusumah, Judiatin
Dinasti International Journal of Economics, Finance & Accounting Vol. 1 No. 3 (2020): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i3.423

Abstract

The Covid-19 pandemic that has struck the world worldwide has had a major impact, particularly on the economic and socio-cultural conditions of every person in every country. No exception in Indonesia, which has not escaped and is also affected by the global pandemic. There is a slowdown in the growth process in the economic and financial sectors. This is the result of efforts to stop the spread of the virus with a lock-down action country in the world, and the implementation of the WFH (Work From Home) program and the PSBB (Large-Scale National Limitation) in Indonesia is having an effect for most industrial companies to slow down the business. This situation has a major impact on conditions in almost all companies where business is slowing down. There has also been a decline in activity in manufacturing companies producing paints, as consumer demand for paint products has been drastic due to the many delays in the process of building and building, and the process of painting houses and buildings has been stopped by painters. PT XYZ Raya, a national paint company that realizes competitive advantages between paint manufacturers, develops a differentiation strategy for paint products that meets the conditions and needs of paint consumers under the current pandemic conditions, namely antimicrobial paint products that can prevent this and inhibit the growth of viruses, germs and bacteria on the walls of our houses. So that family health can be maintained by using these antimicrobial wall paint products. The product differentiation strategy, in this case wall paint, is an embodiment of one of the company's competitive strategies according to Michael Porter's generic strategy