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Assistance with Packaging and Marketing of Creative Hand ProductsSome people in Tete Batu Selatan Village, especially Otak Bangket Hamlet, have creative handmade products that have difficulty in packaging and marketing. Even though the village government has provided sufficient support such as MSME training and product outreach to visitors, these two things have not been able to increase visitors' purchasing power and of course the local community's income. This community service aims to assist Muhammad Aminuddin; M Saleh Yahya Himni; Lalu Afandi Gusnanda; Yusron; Annisa Saputri; Baiq Oktavia Ningrat; Istiqomah; Harniyah; Salminah; Wiwin Kustiana
Asskruie: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2024): November
Publisher : Saniya Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/p5p9ry95

Abstract

Some people in Tete Batu Selatan Village, especially Otak Bangket Hamlet, have creative handmade products that have difficulty in packaging and marketing. Even though the village government has provided sufficient support such as MSME training and product outreach to visitors, these two things have not been able to increase visitors' purchasing power and of course the local community's income. This community service aims to assist the community to package and market their products with modern packaging and digital-based marketing. The implication of this assistance is that, little by little, people are starting to realize the importance of attractive packaging and the use of social media as a place to market their products. So, with this packaging and marketing strategy, many visitors are interested in buying their creative products from low to high prices.
Assistance with Packaging and Marketing of Creative Hand ProductsSome people in Tete Batu Selatan Village, especially Otak Bangket Hamlet, have creative handmade products that have difficulty in packaging and marketing. Even though the village government has provided sufficient support such as MSME training and product outreach to visitors, these two things have not been able to increase visitors' purchasing power and of course the local community's income. This community service aims to assist Muhammad Aminuddin; M Saleh Yahya Himni; Lalu Afandi Gusnanda; Yusron; Annisa Saputri; Baiq Oktavia Ningrat; Istiqomah; Harniyah; Salminah; Wiwin Kustiana
Asskruie: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2024): November
Publisher : Saniya Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/p5p9ry95

Abstract

Some people in Tete Batu Selatan Village, especially Otak Bangket Hamlet, have creative handmade products that have difficulty in packaging and marketing. Even though the village government has provided sufficient support such as MSME training and product outreach to visitors, these two things have not been able to increase visitors' purchasing power and of course the local community's income. This community service aims to assist the community to package and market their products with modern packaging and digital-based marketing. The implication of this assistance is that, little by little, people are starting to realize the importance of attractive packaging and the use of social media as a place to market their products. So, with this packaging and marketing strategy, many visitors are interested in buying their creative products from low to high prices.
One Village One Product (OVOP) Assistance Based on Innovation and Digitalization in South Tetebatu Village Lalu Afandi Gusnanda; Yusron; Annisa Saputri; Baiq. Oktavia Ningrat; Istiqomah; Harniyah; Salminah; Wiwin Kustiana
Asskruie: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2025): May
Publisher : Saniya Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/rghn9t20

Abstract

This community service project was conducted through the Community Service Program (KKN) of the Sunan Doe Institute of Islamic Studies in Tetebatu Selatan Village, aiming to empower local small and medium enterprises (SMEs) through innovation and digitalization. The program implemented the One Village One Product (OVOP) model as a strategy to strengthen local entrepreneurship and promote sustainable economic development. Using a participatory approach, the project involved direct field observations, interviews, and door-to-door mentoring to identify problems faced by local entrepreneurs, including limited access to production materials, inadequate packaging, and weak digital marketing skills. The program introduced several interventions such as innovative product packaging, training in digital payment systems (QRIS), and social media marketing to enhance business visibility. A notable outcome was the creation of a new local product Brewed Coffee combining traditional coffee and palm sugar. The project succeeded in increasing community engagement, product attractiveness, and market accessibility while fostering student learning through practical community involvement. However, several challenges remained, including inconsistent production schedules and limited resources. Overall, the OVOP-based innovation and digitalization approach demonstrated strong potential for advancing rural entrepreneurship and promoting inclusive economic sustainability in tourist villages.
Co-Authors Annisa Saputri Baiq Oktavia Ningrat Baiq. Oktavia Ningrat Harniyah Istiqomah Lalu Afandi Gusnanda M Saleh Yahya Himni Muhammad Aminuddin Salminah Wiwin Kustiana