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All Journal Jurnal Mirai Management
Endriastuti, Yenia
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Harga Tiket dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Kereta Api Argo Parahyangan Rute Bekasi-Bandung Indah Sari, Afri Neta; Endriastuti, Yenia
Jurnal Mirai Management Vol 9, No 2 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i2.7713

Abstract

This study aims to analyze the effect of ticket prices and service quality on purchasing decisions on the Argo Parahyangan Train. The population in this study were consumers who had traveled using the Argo Parahyangan Train. The sample in this study was 100 respondents. The sampling technique used was Convenience Sampling. Data collection was carried out using a questionnaire measured with a Likert scale. The data analysis technique used was multiple linear regression. The results of this study indicate that ticket prices have a positive and significant effect on purchasing decisions on the Argo Parahyangan Train. Service quality has a positive and significant effect on purchasing decisions on the Argo Parahyangan Train. Ticket prices and service quality together affect purchasing decisions on the Argo Parahyangan Train.
Pengaruh Persepsi Harga Dan Citra Merek Terhadap Keputusan Pembelian Oli Shell (Studi Kasus Konsumen Penggunak Oli Sheel Pada CV. Sinar Mustika Wijaya) Rahmawati, Chelly; Endriastuti, Yenia
Jurnal Mirai Management Vol 9, No 3 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i3.7766

Abstract

This study aims to determine whether price perception and brand image have a partial effect on the purchase decision of Shell oil at CV. Sinar Mustika Wijaya. The type of research used by the researcher is a quantitative method. The research technique used is multiple correlation regression. The respondents used were consumers of CV. Sinar Mustika Wijaya, the sample used was 62 respondents based on the Slovin formula. The results of the study indicate that price perception and brand image as a whole have a simultaneous and significant effect on purchasing decisions. These results can be seen based on the results of the F-Test obtained F count of 30.071. So it can be concluded that there is an influence of price perception and brand image on the purchase decision of Shell oil at CV. Sinar Mustika Wijaya. The advice given by the author in this study is to maintain or be able to adjust stable prices for buyers and maintain a good brand image so that it can increase purchasing decisions at CV. Sinar Mustika Wijaya
Co-Authors Indah Sari, Afri Neta Rahmawati, Chelly