Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship)
Secioria, Rae
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE MODERATING ROLE OF SOCIAL IDENTITY ON THE RELATIONSHIP BETWEEN BEHAVIORALLY TARGETED ADS AND DONATION BEHAVIOR Secioria, Rae
Journal of Business And Entrepreneurship Vol. 7 No. 1 (2019): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2019 Edition)
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article examines the role of behavioral targeting ads on the amount of donations on the condition of environmentally friendly products. Data from 240 college students were used to examine the main effect of behavioral targeting ads towards donating behavior, as well as the moderating effects of social identity and product positioning. The effect of social identity is based on the protection and improvement of self-concept. The threat to self-concept intuitively will be related to which identity is the strongest. Implication for managers is considered.
THE MEDIATING ROLES OF SATISFACTION AND LOYALTY CARD PROGRAM ON THE RELATIONSHIP BETWEEN CUSTOMER PERCEIVED VALUE AND BRAND LOYALTY Secioria, Rae
Journal of Business And Entrepreneurship Vol. 7 No. 2 (2019): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2019 Edition)
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Loyalty card programs have been utilized by marketers to improve the consumers’ recurring buying behavior by increasing the company’s value proposition. It is essential to observe and examine the customers’ perceived value towards brand loyalty and customer profitability. Therefore, this research measured the relationship between customer’s perceived value towards satisfaction and loyalty card program and those mediating factors towards brand loyalty and profitability. The structural equation modelling technique (AMOS) was used to evaluate the research model, and the results revealed that loyalty card programs serve as the strongest factor that affects the relationship between customers’ perceived value and brand loyalty. Keywords: customer perceived value, satisfaction, loyalty card program, brand loyalty, customer profitability Program kartu loyalitas telah digunakan oleh pemasar untuk meningkatkan perilaku pembelian berulang konsumen dengan meningkatkan proposisi nilai perusahaan. Sangat penting untuk mengamati dan menguji nilai yang dirasakan pelanggan terhadap loyalitas merek dan profitabilitas pelanggan. Oleh karena itu, penelitian ini mengukur hubungan antara persepsi nilai pelanggan terhadap program kartu kepuasan dan loyalitas dan faktor-faktor penengah terhadap loyalitas dan profitabilitas merek. Teknik pemodelan persamaan struktural (AMOS) digunakan untuk mengevaluasi model penelitian, dan hasilnya mengungkapkan bahwa program kartu loyalitas berfungsi sebagai faktor terkuat yang mempengaruhi hubungan antara persepsi nilai pelanggan dan loyalitas merek. Kata Kunci: nilai yang dirasakan pelanggan, kepuasan, program kartu loyalitas, loyalitas merek, profitabilitas pelanggan
Co-Authors