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All Journal Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship)
., Sofiani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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IMPACT OF HYGIENE AND SANITATION ON REVISIT INTENTION AT SANTIKA DEPOK HOTEL ., Sofiani
Journal of Business And Entrepreneurship Vol. 8 No. 1 (2020): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2020 Edition)
Publisher : APPS Publications

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Abstract

Achieving universal access to adequate sanitation and improved hygiene is an essential step on every country’s journey to securing good health for its citizens. The good hygienic practices are mandatory standards for all industries, including the hotel industry. To be able to stay competitive in the industry, it is crucial for hotel operators to consistently improve their internal factors, e.g. hygiene and sanitation, towards achieving successful occupancy rate. The objectives of this study are to investigate the effects of the hygiene and sanitation on the intention to revisit Santika Depok hotel and to suggest recommendation on ways to improve the hotel occupancy rate. The overall finding of this study suggests that hygienic room attendant influences hotel guests to revisit, meanwhile the sanitation of the room and hotel environment do not.
ANALYSIS OF MARKETING MIX (8P) AND CUSTOMER SATISFACTION FOR BRAND AWARENESS IN SANTIKA HOTEL JABODETABEK AREA ., Sofiani
Journal of Business And Entrepreneurship Vol. 9 No. 1 (2021): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2021 Edition)
Publisher : APPS Publications

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Higher brand awareness value and brand name can enhance its potential choosing by the customer. It also leads to higher loyalty and higher inclination of customers to pay more and higher purchase by the customer and lower firms' susceptibility in a competitive market. This study aimed to analyze the effect of Marketing Mix 8P (product, price, place, promotion, people, physical evidence, productivity and quality, process) and customer satisfaction for brand awareness in the Santika Hotel Jabodetabek. This study used primary data obtained from field research with Santika Hotel Jabodetabek customers and secondary data. To collect and analyze data, statistical regression analysis was used to determine patterns of relationships that reveal independent variables' influence on the dependent variable. Based on the regression analysis results, the product, price, place, promotion, people, physical evidence, productivity and quality, process, and customer satisfaction simultaneously have a significant impact on brand awareness. Based on the results of hypothesis analysis and testing of field data, simultaneously product, price, place, promotion, people, physical evidence, productivity and quality, process and customer satisfaction have a significant influence on brand awareness where the effect given by independent variables to the dependent variable is positive.
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