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All Journal Jurnal Manajemen Bisnis
Ristanti, Devi Eprilia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH PRODUK YANG BERWAWASAN HIJAU TERHADAP MINAT BELI PRODUK AIR MINUM DALAM KEMASAN MEREK ADES Ristanti, Devi Eprilia
Manajemen Bisnis Vol 5, No 1 (2015): April
Publisher : Department of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.604 KB) | DOI: 10.22219/jmb.v5i1.5344

Abstract

The research purpose?s is to analyze the effect of green-minded products on purchase intention. This research is survey. The research used a questionnaire for collecting data. The result indicated that green-minded product positively influencing purchase intention.
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