Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Terapan
Tahalele, Marie Chrestien
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALISIS PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN PADA PADA BENTO JOK SAGERI JAYA SOFA DI NANIA KEC. BAGUALA AMBON Salhuteru, Andrie Christina; Tahalele, Marie Chrestien
Jurnal Administrasi Terapan Vol. 1 (2022): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v1i1.1637

Abstract

The Bento Jok Segeri Jaya Sofa business was founded in 1984 which is a hereditary business by Mr. Iwan's family until today. Because, he also opened manufacturing services by visiting directly to places that consumers need. The business he started has also reached out of town to rural areas and villages because many consumers need his sofa making services. And from that business can also help his family's economy. The purpose of this study was to determine and analyze the effect of service quality on customer satisfaction at Bento Jok Sageri Jaya Sofa. The analysis technique that will be used in this study is a simple linear regression analysis technique. The results found are that the product quality variable has a t-test value of 9.214 and a significance value of 0.000 <0.05. This shows that product quality has a positive effect on consumer satisfaction. This can be seen from the respondents' answers on consumer quality with a positive Likert scale, the majority of which answered 4 which means agree and 5 which means strongly agree. And the respondents' answers to consumer satisfaction with a positive Likert scale measure where the majority answered 4 which means agree and 5 which means strongly agree. This means that the better the quality of consumers Bento Jok Segeri Jaya Sofa Di Nania, Baguala Ambon District, the higher the level of consumer satisfaction. With good product quality, physical inspection of product feasibility, monitoring and evaluation can be carried out continuously so that there is no decrease in consumer satisfaction. Based on the results of research on the effect of product quality on consumer satisfaction at Bento Jok Segeri Jaya Sofa in Nania, Baguala Ambon District, the following conclusions can be drawn: Product quality variable (X) has a positive and significant effect on consumer satisfaction seen from the results of the t test value of 9.214 and a significance value of 0.000 <0.05. With good product quality, a physical examination of the feasibility of product quality, monitoring and evaluation can be carried out continuously so that there is no decrease in product quality.
HUBUNGAN DIGITAL MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN GENERASI Z PADA PLATFORM E-COMMERCE INDONESIA Tahalele, Marie Chrestien
Jurnal Administrasi Terapan Vol. 4 No. 1 (2025): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v4i1.3377

Abstract

Transformasi digital telah mengubah lanskap e-commerce Indonesia dengan GMV mencapai $62,1 miliar pada 2023, dimana Generasi Z mendominasi 73% pengguna aktif platform digital. Penelitian ini menganalisis pengaruh digital marketing dan brand awareness terhadap keputusan pembelian konsumen Generasi Z pada platform e-commerce Indonesia serta menguji peran mediasi brand awareness. Pendekatan kuantitatif eksplanatori dengan survei cross-sectional terhadap 25 responden Generasi Z berusia 18-27 tahun menggunakan kuesioner terstruktur skala Likert 5 poin, dianalisis dengan SPSS melalui regresi linear dan Sobel Test. Digital marketing berpengaruh signifikan terhadap keputusan pembelian (β=0,711, R²=55,2%, p<0,05), brand awareness berpengaruh lebih dominan (β=0,761, R²=62,3%, p<0,05), dan digital marketing efektif membangun brand awareness (β=0,679, R²=46,4%, p<0,05). Brand awareness memediasi hubungan secara parsial dengan pengaruh tidak langsung (0,517) lebih besar dari pengaruh langsung (0,398). Strategi digital marketing lebih efektif ketika fokus membangun brand awareness sebagai tahap awal customer journey untuk memaksimalkan konversi penjualan jangka panjang.Kata Kunci: Brand Awareness, Digital Marketing, E-commerce, Generasi Z, Keputusan Pembelian
Co-Authors Salhuteru, Andrie Christina