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All Journal Dinasti International Journal of Management Science Jurnal Ilmu Manajemen Terapan (JIMT)
Mastari, Mastari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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APPLYING GENERIC STRATEGY IN CREATING CUSTOMER LOYALTY IN THE MIDDLE OF PANDEMI VIRUS COVID-19 IN POLYCLINIC MCU XYZ CARDIOVASCULAR HOSPITAL Mastari, Mastari
Dinasti International Journal of Management Science Vol. 1 No. 6 (2020): Dinasti International Journal of Management Science (July - August 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v1i6.391

Abstract

Background this study is to find the importance of the application of strategy generic consisting of the strategy differentiation, strategy cost leadership and strategies focus on created customer loyalty in the centre of the condition pandemics an outbreak of the disease covid-19 in polyclinic MCU XYZ Cardiovascular Hospital in determine policy in order to anticipate the increasing number of patients move to the hospital in the middle of this other industrial competition hospitals that getting high. Research methods that were used with the quantitative approach, subject to a sample research that is 82 patients. Data were collected by means of instruments the questionnaire measured by scale Likert and in analysis with linear regression multiple with the result that the application of strategy differentiation having influence positive impact in creating customer loyalty in polyclinic MCU XYZ Cardiovascular Hospital, shown through value the regression coefficient ( b1 = 0,381 and t count = 4,444 with sig < 0,05.
ANALISIS KINERJA KEUANGAN PT. BUKIT ASAM, Tbk DILIHAT DARI RASIO SOLVABILITAS, AKTIVITAS DAN PROFITABILITAS PERIODE TAHUN 2014-2019 Mastari, Mastari
Jurnal Ilmu Manajemen Terapan Vol. 2 No. 2 (2020): Jurnal Ilmu Manajemen Terapan (November 2020)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jimt.v2i2.384

Abstract

Laporan keuangan PT. Bukit Asam tersusun dalam bentuk laporan neraca dan laporan laba rugi yang diambil pada tahun 2014 sampai dengan tahun 2019. Tujuan melakukan analisis laporan keuangan untuk mengetahui keadaan keuangan perusahaan dari sisi nilai rasio keuangan. Penelitian ini untuk mengetahui kinerja keuangan PT. Bukit Asam, Tbk dilihat dari rasio profitabilitas, solvabilitas dan rasio aktivitas berdasarkan laporan keuangan perusahaan. Metode penelitian yang digunakan adalah analisis deskriptif menggunakan pengukuran rasio profitabilitas, solvabilitas dan rasio aktivitas. Sumber data dan informasi penelitian diperoleh dari Bursa Efek Indonesia. Dari hasil perhitungan rasio profitabilitas, solvabilitas dan rasio aktivitas rata-rata mengalami kenaikan serta penurunan yang fluktuatif dan tidak signifikan ditengah masih melamabatnya pertumbuhan ekonomi Indonesia pada 2014-2019. hal ini menunjukkan bahwa kondisi perusahaan dalam keadaan baik serta perlu melakukan beberapa langkah dalam mengatasi dampak dari melambatnya pertumbuhan ekonomi Indonesia dalam lima tahun terakhir.
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