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All Journal Journal on Education Innovative: Journal Of Social Science Research
Johansah, Feri
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Humanities Computer Science & IT Education Law, Crime, Criminology & Criminal Justice Public Health Other

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Analisis Visual Konten Media Sosial Instagram @Sugerdedi.Id Untuk Membangun Brand Image Nikmah, Ayunin; Setyawan, Ilham; Zephaniah, Izzaty; Johansah, Feri; Febrian, Deny; Dara Efda, Arrum

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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i2.8350

Abstract

This study aims to analyze how the visual content on Instagram @sugerdedi.id contributes to the brand image of Sugerdedi Café. This research employs a descriptive qualitative method with visual content analysis based on New Media theory. Data were collected by observing Instagram posts from September to November 2024, focusing on visual elements such as typography, colors, logos, and user interactions (likes, comments, shares, and profile visits). The findings indicate that Sugerdedi Café effectively utilizes visual elements to strengthen its brand identity on Instagram. The use of red, yellow, and brown colors, along with the Montserrat font, establishes a warm and professional brand image. While visual branding remains consistent, audience interaction and follower growth have fluctuated. KPI analysis suggests that engagement rates and reel views have yet to reach optimal levels, requiring more relevant content strategies to enhance interaction and reach. The strategic use of new media and strong aesthetic elements can help Sugerdedi Café reinforce its brand image and attract more customers.
Kompetensi Baru Jurnalisme Online di Era Disrupsi Artificial Intelligence di Jabar.viva.co.id Johansah, Feri; Setyawan, Ilham; Efda, Arrum Dara; Febrian, Deny; Zephaniah, Izzaty; Olifia, Sandra
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.12617

Abstract

Lahirnya artificial intelligence (AI), memberikan dampak yang signifikan di berbagai sektor, termasuk industri media. Media menjadi salah satu sektor yang mengalami transformasi besar-besaran akibat integrasi teknologi AI. Dalam konteks ini, jurnalis sebagai pemain utama dalam industri media menghadapi tantangan baru dalam mengadaptasi diri dengan perubahan ini. Penelitian ini bertujuan untuk mengetahui, bagaimana kompetensi baru yang harus di miliki seorang jurnalis online di media jabar.viva.co.id di era disrupsi artificial intelligent. Metode yang digunakan penelitian ini adalah kualitatif deskriptif. Proses pengumpulan data dengan cara wawancara via online dengan metode purposive dan snowball, dan kajian literatur. Adapun informan penelitian ini yakni pimpinan redaksi, jurnalis jabar.viva.co.id. Hasil penelitian ini mengungkap ada kompetensi baru yang diterapkan jabar.viva.co.id terkait distrupsi artificial intelligent yakni kompetensi analisis data, kompetensi pengelolaan media sosial dan kompetensi sebagai konten kreator. Selain itu, guna melahirkan berita yang akurat jabar.viva.co.id menerapkan tiga tahapan di antaranya, mapping issue, kontrol konten dan respon.
Co-Authors Dara Efda, Arrum Efda, Arrum Dara Febrian, Deny Nikmah, Ayunin Olifia, Sandra Setyawan, Ilham Zephaniah, Izzaty