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All Journal International Journal of Law Reconstruction Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah METADATA Jurnal Prointegrita Jurnal Teknologi Komputer dan Informasi
Sinaga, Sarman
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Journal : Jurnal Ilmiah Manajemen Kesatuan

 1 
The Influence Of Knowledge Management And Innovation Capability On Small Business Performance Through Competitive Advantage Mechanism Munte, Erni Dewi; Sinaga, Sarman; Tarigan, Lennaria Lusia; Surbakti, Afrida Yanti; Waruwu, Orniawati Lestari
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.2953

Abstract

The development of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia continues to increase, yet many still face challenges in business management, particularly in implementing knowledge management, fostering innovation capability, and building competitive advantage. This study investigates the influence of knowledge management and innovation capability on MSME performance, with competitive advantage and innovation capability as mediating variables. Data were collected from 329 MSME respondents in Medan City using purposive sampling and analyzed using Structural Equation Modeling (SEM) with AMOS version 26 and Sobel test for mediation analysis. The findings reveal that both knowledge management and innovation capability significantly affect MSME performance. Knowledge management also has a significant impact on both competitive advantage and innovation capability. However, innovation capability does not significantly influence competitive advantage. Furthermore, while competitive advantage directly affects MSME performance, it does not mediate the relationship between knowledge management or innovation capability and performance. In contrast, innovation capability successfully mediates the effect of knowledge management on performance. These results highlight the strategic importance of strengthening knowledge management and innovation capability to enhance MSME sustainability and competitiveness. Keywords: Knowledge Management, Innovation Capability, MSME Performance, Competitive Advantage
Determinants of Consumer Buying Interest in Traditional Retail Stores in Medan Surbakti, Afrida Yanti; Siahaan, Bertha Nerpy; Sinaga, Sarman; Tarigan, Monang; Pandiangan, Ika Julianti Silveria Br
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2845

Abstract

This study aims to analyze the effect of price, location, product quality, and service quality on consumer purchasing interest in purchasing basic necessities. Data were collected through a questionnaire method distributed to 120 respondents who shopped at a Medan grocery store. Sample selection was carried out using a simple random sampling technique to obtain respondents' responses related to the research variables. Furthermore, the data were analyzed quantitatively using validity tests, reliability, multiple linear regression analysis, F test, t test, and determination coefficient analysis (R²). The results of hypothesis testing using the t test showed that the three independent variables (price, location, product quality, and service quality) had a significance value of less than 0.05, namely price of 0.001, location of 0.001, product quality of 0.581, and service quality of 0.001. Meanwhile, the results of the F test indicated that simultaneously, the variables price, location, product quality, and service quality had a significant effect on consumer purchasing interest with a significance level of 0.001. Based on the results of the determination coefficient analysis, it was found that 65.1% of the variation in consumer purchasing interest can be explained by the variables of price, location, product quality, and service quality, while the remaining 34.9% is influenced by other factors not included in this study. Keywords : Price, Location, Product, Service, Purchase Interest
Co-Authors ANOM, SITI Gomgom TP Siregar Juliana, Lisda Lisda Juliana Pangaribuan Munte, Erni Dewi Pandiangan, Ika Julianti Silveria Br Panjaitan, Cherlina Helena P Siagian , Dumai Lasmaria SIAHAAN, BERTHA NERPY Surbakti, Afrida Yanti Tarigan, Lennaria Lusia Tarigan, Monang Waruwu, Orniawati Lestari