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Aris, Diba
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Religion Decision Sciences, Operations Research & Management

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The Implication of e-WoM Communication on Customer Preference and Purchase Decision of Electronic Gadgets Hardjono, Budiono; Riyadi, Sugeng A.; Aris, Diba
JDM (Jurnal Dinamika Manajemen) Vol 11, No 1 (2020): March 2020 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v11i1.21113

Abstract

This study aims to analyze the implications of e-WoM components (intra-personal ties, homophile, credibility) on consumer purchasing decisions both directly and through mediating consumer preferences. Previous experience of consumer purchases conveyed by word of mouth can be a preference for other consumers in buying products or services. The development of digital communication makes electronic Word of Mouth (e-WoM) play an important role in influencing consumer preferences, especially for those who have to make purchasing decisions for products with many features such as gadgets. A total of 300 questionnaires were distributed around Jakarta using simple random sampling and obtained 102 complete responses from respondents. Data analysis was performed using descriptive statistical methods, correlational and multiple regression with the help of SPSS software. The results showed that the gadget purchase decision was partially influenced by consumer purchasing preferences and credibility sources, but this purchase preference was not as dominant as the credibility source. Gadgets are designed unusual and have many advanced technological features compared to conventional products, therefore the results of this study may not be valid for products outside of the gadget. Further research is needed whether e-WoM has the same influence on consumer purchasing decisions of conventional products.
Determinan Penentu Inovasi Pengembangan Pembiayaan Mikro Syariah bagi Penguatan Daya Saing UMKM Aris, Diba; Nasution, Lokot Zein
Islamic Circle Vol. 1 No. 2 (2020): Islamic Circle
Publisher : Prodi Hukum Ekonomi Syari'ah STAIN Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (423.16 KB) | DOI: 10.56874/islamiccircle.v1i2.687

Abstract

Abstrak Pembiayaan mikro syariah telah diakui secara global mampu menciptakan penguatan daya saing UMKM. Keunggulan yang ditawarkan diantaranya adalah menghindari riba, penerapan sistem bagi hasil, mempromosikan keadilan, menghindari ketidakpastian, dan menghindari spekulasi. Meski demikian, kinerja pembiayaan mikro syariah sampai saat ini belum optimal karena masih tingginya tantangan yang dihadapi. Untuk itu, dibutuhkan terobosan inovasi untuk menciptakan optimalisasi peranan pembiayaan mikro syariah bagi penguatan daya saing UMKM. Berdasarkan hasil studi literatur dan deskripsi yang mendalam, inovasi pengembangan pembiayaan mikro syariah dapat dibedakan menjadi tiga ruang lingkup, yaitu: (i) inovasi dari penguatan karakteristik kelembagaan pembiayaan mikro syariah; (ii) inovasi dari penguatan prinsip dan nilai dalam pembiayaan mikro syariah; dan (iii) inovasi penguatan produk dan layanan pembiayaan mikro syariah. Untuk mempercepat ketiga ruang lingkup inovasi tersebut, dibutuhkan tiga langkah strategis yang harus dilakukan, yaitu: (i) percepatan edukasi dan literasi pembiayaan mikro syariah; (ii) penguatan infrastruktur pendukung; dan (iii) penguatan kapasitas Lembaga Keuangan Mikro Syariah (LKMS) dalam menghasilkan efisiensi usaha. Langkah-langkah tersebut diharapkan mampu mengoptimalkan rekayasa inovasi pengembangan pembiayaan mikro syariah bagi penguatan daya saing UMKM yang berkelanjutan. Kata Kunci : Daya Saing UMKM, Inovasi Pembiayaan Mikro Syariah, LKMS Abstract Sharia microfinance has been recognized globally as being able to strengthen the competitiveness of SMEs. The advantages offered include avoiding usury, implementing a profit-sharing system, promoting fairness, avoiding uncertainty, and avoiding speculation. However, the performance of sharia microfinance has not yet been optimal due to the high challenges faced. For this reason, innovation breakthroughs are needed to optimize the role of sharia microfinance for strengthening the competitiveness of MSMEs. Based on the results of a literature study and an in-depth description, innovations in the development of sharia microfinance can be divided into three scopes, namely: (i) innovations from strengthening the characteristics of sharia microfinance institutions; (ii) innovation from strengthening principles and values ​​in sharia microfinance; and (iii) innovation to strengthen sharia microfinance products and services. To accelerate the three scopes of innovation, three strategic steps must be taken, namely: (i) acceleration of Islamic microfinance education and literacy; (ii) strengthening of supporting infrastructure; and (iii) strengthening the capacity of Islamic Microfinance Institutions (LKMS) in generating business efficiency. These steps are expected to be able to optimize engineering innovations for the development of sharia microfinance to strengthen the sustainable competitiveness of SMEs. Keywords : SMEs Competitiveness, Sharia Microfinance Innovation, LKMS
The Implication of e-WoM Communication on Customer Preference and Purchase Decision of Electronic Gadgets Hardjono, Budiono; Riyadi, Sugeng A.; Aris, Diba
JDM (Jurnal Dinamika Manajemen) Vol 11, No 1 (2020): March 2020
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v11i1.21113

Abstract

This study aims to analyze the implications of e-WoM components (intra-personal ties, homophile, credibility) on consumer purchasing decisions both directly and through mediating consumer preferences. Previous experience of consumer purchases conveyed by word of mouth can be a preference for other consumers in buying products or services. The development of digital communication makes electronic Word of Mouth (e-WoM) play an important role in influencing consumer preferences, especially for those who have to make purchasing decisions for products with many features such as gadgets. A total of 300 questionnaires were distributed around Jakarta using simple random sampling and obtained 102 complete responses from respondents. Data analysis was performed using descriptive statistical methods, correlational and multiple regression with the help of SPSS software. The results showed that the gadget purchase decision was partially influenced by consumer purchasing preferences and credibility sources, but this purchase preference was not as dominant as the credibility source. Gadgets are designed unusual and have many advanced technological features compared to conventional products, therefore the results of this study may not be valid for products outside of the gadget. Further research is needed whether e-WoM has the same influence on consumer purchasing decisions of conventional products.
Determinan Penentu Inovasi Pengembangan Pembiayaan Mikro Syariah bagi Penguatan Daya Saing UMKM Aris, Diba; Nasution, Lokot Zein
Islamic Circle Vol. 1 No. 2 (2020): Islamic Circle
Publisher : Prodi Hukum Ekonomi Syari'ah STAIN Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/islamiccircle.v1i2.687

Abstract

Abstrak Pembiayaan mikro syariah telah diakui secara global mampu menciptakan penguatan daya saing UMKM. Keunggulan yang ditawarkan diantaranya adalah menghindari riba, penerapan sistem bagi hasil, mempromosikan keadilan, menghindari ketidakpastian, dan menghindari spekulasi. Meski demikian, kinerja pembiayaan mikro syariah sampai saat ini belum optimal karena masih tingginya tantangan yang dihadapi. Untuk itu, dibutuhkan terobosan inovasi untuk menciptakan optimalisasi peranan pembiayaan mikro syariah bagi penguatan daya saing UMKM. Berdasarkan hasil studi literatur dan deskripsi yang mendalam, inovasi pengembangan pembiayaan mikro syariah dapat dibedakan menjadi tiga ruang lingkup, yaitu: (i) inovasi dari penguatan karakteristik kelembagaan pembiayaan mikro syariah; (ii) inovasi dari penguatan prinsip dan nilai dalam pembiayaan mikro syariah; dan (iii) inovasi penguatan produk dan layanan pembiayaan mikro syariah. Untuk mempercepat ketiga ruang lingkup inovasi tersebut, dibutuhkan tiga langkah strategis yang harus dilakukan, yaitu: (i) percepatan edukasi dan literasi pembiayaan mikro syariah; (ii) penguatan infrastruktur pendukung; dan (iii) penguatan kapasitas Lembaga Keuangan Mikro Syariah (LKMS) dalam menghasilkan efisiensi usaha. Langkah-langkah tersebut diharapkan mampu mengoptimalkan rekayasa inovasi pengembangan pembiayaan mikro syariah bagi penguatan daya saing UMKM yang berkelanjutan. Kata Kunci : Daya Saing UMKM, Inovasi Pembiayaan Mikro Syariah, LKMS Abstract Sharia microfinance has been recognized globally as being able to strengthen the competitiveness of SMEs. The advantages offered include avoiding usury, implementing a profit-sharing system, promoting fairness, avoiding uncertainty, and avoiding speculation. However, the performance of sharia microfinance has not yet been optimal due to the high challenges faced. For this reason, innovation breakthroughs are needed to optimize the role of sharia microfinance for strengthening the competitiveness of MSMEs. Based on the results of a literature study and an in-depth description, innovations in the development of sharia microfinance can be divided into three scopes, namely: (i) innovations from strengthening the characteristics of sharia microfinance institutions; (ii) innovation from strengthening principles and values ??in sharia microfinance; and (iii) innovation to strengthen sharia microfinance products and services. To accelerate the three scopes of innovation, three strategic steps must be taken, namely: (i) acceleration of Islamic microfinance education and literacy; (ii) strengthening of supporting infrastructure; and (iii) strengthening the capacity of Islamic Microfinance Institutions (LKMS) in generating business efficiency. These steps are expected to be able to optimize engineering innovations for the development of sharia microfinance to strengthen the sustainable competitiveness of SMEs. Keywords : SMEs Competitiveness, Sharia Microfinance Innovation, LKMS
Co-Authors Hardjono, Budiono Lokot Zein Nasution, Lokot Zein Riyadi, Sugeng A.