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All Journal Comment: an International Journal of Community Development Science Information System and Technology
Arshad, Adnan
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Computer Science & IT Other

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Journal : Comment: an International Journal of Community Development

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Marketing Mix Extension to Boost Distribution Product of Catfish Shredded Sundari, Ristina Siti; Umbara, Dona Setia; Kusmayadi, Andri; Arshad, Adnan
Comment: an International Journal of Community Development Vol. 1 No. 2 (2019)
Publisher : Comment: an International Journal of Community Development

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Abstract

To success “Gemarikan” program such government’s design needed creativity along process. One of creative process was shredded making. This way had good prospect to be developed nevertheless the circulation of capital oftentimes stuck due to not sold completely but left in the market due to consignation system ever. This community engagement aimed to increase Catfish shredded marketing to break capital and product circulation stuck dealing with ran well and sustainable business and also create new entrepreneur throughout Small and Middle Entrepreneurs in county. The method used extension and implementation possible marketing mix. The result defined that producer was helped by these strategies for distributing, marketing catfish shredded faster than before deal with combining between direct selling, reselling and using market place of social media. In addition, student begin to blaze the way to be entrepreneur.
Co-Authors Ade Bastian Andri Kusmayadi Dona Setia Umbara Indradewa, Rhian Muhammad Taufiq Ristina Siti Sundari Rusyn, Volodymyr